skip to main content

THE USES OF MYTH AND RITUALS AS COMMUNICATION STRATEGIES FOR ENVIRONMENTAL PRESERVATION BY KRATON NGIYOM IN SEKARALAS AND SEKARPUTIH VILLAGES

Rizaldi Parani  -  Department Communication, Pelita Harapan University, Indonesia
Brigitta Berliana  -  Department Communication, Pelita Harapan University, Indonesia
*Liza Diniarizky Putri  -  Department Communication, Serang Raya University, Indonesia
Annisarizki Annisarizki  -  Department Communication, Serang Raya University, Indonesia
Abdul Malik  -  Department Communication, Serang Raya University, Indonesia
Open Access Copyright (c) 2021 HUMANIKA under http://creativecommons.org/licenses/by-sa/4.0.

Citation Format:
Abstract

Kraton Ngiyom is a non-profit organization that focuses on environmental preservation. To overcome the environmental problems in the villages of Sekaralas and Sekarputih, Ngawi, East Java, especially regarding the condition of damage to the forest area and both springs in the village area, Kraton Ngiyom uses communication strategies based on local wisdom by utilizing mythologically oriented instrument and ceremonies as a medium of communication to encourage the public to care and actively contribute in carrying out environmental preservation activities. This study aims to answer the research question of how the Kraton Ngiyom uses myth and rituals as communication strategies for environmental conservation in the villages of Sekaralas and Sekarputih. This study employs an ethnographic study approach. Data collection was carried out using direct observation and in-depth interviews with five informants. The results of this study found that the communication strategies based on local wisdom are well implemented by Kraton Ngiyom through 2 instruments, namely myths and rituals. The myth is used by Kraton Ngiyom to deliver environmental preservation messages to the people of Sekaralas and Sekarputih villages, while the rituals are used by Kraton Ngiyom as instruments to support the delivery of messages, which is to encourage changes in village community behavior. The process of delivering messages through myths, which was maximized in the implementation of a ceremony, succeeded in changing the behavior of Sekaralas and Sekarputih villagers to become more concerned about their environmental conditions and to take initiatives in undertaking environmental conservation efforts.

Fulltext View|Download
Keywords: Communication Strategy; Kraton Ngiyom; Local Wisdom; Environmental Preservation; Functional Structural Theory; Myth, Ceremony

Article Metrics:

Article Info
Section: research artikel
Language : EN
Statistics:
  1. Audifax. (2005). Mite Harry Potter: Psikosemiotika dan Misteri Simbol di Balik Kisah Harry Potter. Yogyakarta: Jalasutra
  2. Ayatrohaedi. (1986). Kepribadian Budaya Bangsa (local Genius). Jakarta: Dunia Pustaka Jaya
  3. Bogdan, R. C., & Biklen. (1982). Qualitative Research for Education: An Introduction to Theory and Methods. London: Allyn and Bacon, Inc
  4. Bogdan, R. C., & Taylor. (2010). Metodologi Penelitian Kualitatif. Bandung: Remadja Karya
  5. BPS. (2015). Mengulik Data Suku di Indonesia. Retrieved October 8, 2019, from https://www.bps.go.id/news/2015 /11/18/127/mengulik-data-suku- di-indonesia.html
  6. Creswell, J. W. (2012). Research Design Pendekatan Kualitatif, Kuantitatif dan Mixed. Yogyakarta: Pustaka Pelajar
  7. Effendy, O. U. (1981). Dimensi-Dimensi Komunikasi. Bandung: PT Rosdakarya
  8. Effendy, O. U. (2003). Ilmu, Teori dan Filsafat Komunikasi. Bandung: Citra Aditya
  9. Hammersley, M., & Atkinson, P. (2008). Ethnography, principles in practice (3rd ed.). London: Taylor & Francis
  10. Humaeni, A. (2012). The Local Tradition of Magical Practices in Banten Society. EL HARAKAH: Jurnal Budaya Islam, 14(1), 69–87
  11. Keesing, M. R. (1981). Antropologi Budaya : Suatu Prespektif Kontemporer. Jakarta: Erlangga
  12. Koentjaraningrat. (1980). Sejarah Teori Antropologi. Jakarta: Universitas Indonesia Press
  13. Leedy. (1997). Practical Research: Planing and Design. New Jersey: Merrill Prentice Hall
  14. LIPI. (2010). Indonesia Negara Biodiversity di Dunia. Retrieved October 6, 2019, from http://lipi.go.id/berita/indonesia-negara-mega-biodiversity-di-dunia-/5181
  15. Littlemore, J. (2003). The communicative effectiveness of different types of communication strategy. System, 31(3), 331–347
  16. Mangkunegara, A. A. A. P. (2007). Manajemen Sumber Daya Manusia Perusahaan. Bandung: PT. Remaja Rosdakarya
  17. Ministry of Education and Culture Indonesia. (2018). Badan Bahasa Petakan 652 Bahasa Daerah di Indonesia. Retrieved December 2, 2020, from https://www.kemdikbud.go.id/main/blog/2018/07/badan-bahasa-petakan-652-bahasa-daerah-di-indonesia
  18. Ministry of Forestry. (2007). Deforestasi Indonesia Tahun 2007. Jakarta: Kementerian Kehutanan
  19. Nurgiyantoro, B. (2010). Penilaian Pembelajaran Bahasa. Yogyakarta: BPFE
  20. Ritzer, G. D. J. (2011). Teori Sosiologi Modern. Jakarta: Prenada Media Group
  21. Ritzer, G. D. J., & Goodman, D. J. (2014). Teori Sosiologi. Yogyakarta: Kreasi Wacana
  22. Suparmini. (2012). Modul Pola Keruangan Desa dan Kota. Yogyakarta: Lembaga Penelitian dan Pengabdian Masyarakat Universitas Negeri Yogyakarta
  23. Trochim, W. M. K. (2006). Social Research Methods: Non-Probability Sampling. Retrieved December 3, 2020, from http://www.socialresearchmethods.net/kb/sampnon.php
  24. Wahana Lingkungan Hidup Indonesia. (2018). Tinjauan Lingkungan

Last update:

No citation recorded.

Last update:

No citation recorded.