PROFIL USAHA DAN PENGELOLAAN PEDAGANG KAKI LIMA DI KAWASAN SIMPANG LIMA DAN TAMAN KB DI KOTA SEMARANG

*Reni Shinta Dewi  -  Jurusan Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro, Indonesia
Published: .
Open Access
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Abstract
Semarang is one of the business center with the growth of PKL , which grew rapidly. Unfavorable
impression of the city can be generated from the PKL. Therefore this study aimed to assess the characteristics of
the business profile of PKL in the area of Simpang Lima and Taman KB, characteristics Entrepreuner
Psychological capital of PKL in the area of Simpang Lima and Taman KB . This study was conducted to all
PKL in the area of Simpang Lima and Taman KB Semarang. This type of research is quantitative descriptive
analysis. The results showed that most of the traders are food vendors . The location of PKL to Simpang Lima are
divided into three areas: the area in front of the Matahari Mall , Simpang Lima area and Taman KB. Traders in
this area sell for up to eight hours a day.
Keywords: Business Profile; Business Mangement; PKL

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Last update: 2021-03-09 02:11:21

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Last update: 2021-03-09 02:11:21

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