BibTex Citation Data :
@article{JIS56698, author = {Alifia Saraswati and Yusri Abdillah and Cacik Rut Damayanti}, title = {The Deployment of K-Pop in Asian Market through the Implementation of Cross-Country Business Contracts by the Korean Entertainment Company}, journal = {Jurnal Ilmu Sosial}, volume = {22}, number = {1}, year = {2023}, keywords = {K-Pop’s Commodification; International Business Contracts; Mode of Entry; Asian Market; Creative and Cultural Industries; Global Strategic}, abstract = { Recently, the emergence of a popular commodification in the form of South Korean music, known as K-Pop, has the potential to attract youthful generations in a number of Asian nations. The massive deployment of K-Pop has become public attention on how music with uncommon language could reach many people outside South Korea. One of the entertainment companies considered responsible for the phenomenon is SM Entertainment. This company is considered one of the largest in South Korea. Thanks to its business strategy capable of deploying commodification called K-Pop could enter many Asian countries, with the local company from the target market. This research aims to analyze the business contracts between SM Entertainment and the affiliation companies to create business collaboration in the form of entry mode toward different Asian countries and to evaluate SM Entertainment's success in deploying their K-Pop's commodification in Asia. This research applied the theory of Cultural Technology, Entry Mode and Cross-Country Business Contracts with a qualitative descriptive method. The results showed that implementing cross-country business contracts is doing a number in K-Pop’s expansion across Asia by modifying the business contracts suitable for the SM Entertainment and the target market to enter the Asian Market. This research also shows that K-Pop's expansion in the Asian Market is a successful movement since K-Pop’s commodification reached and influenced many people to consume it, especially from SM Entertainment. Nonetheless, SM Entertainment is expected in entertainment if they are eager to make this K-Pop's commodification accepted generally and not just as one- time phenomenon. }, issn = {2548-4893}, pages = {44--67} doi = {10.14710/jis.22.1.2023.44-67}, url = {https://ejournal.undip.ac.id/index.php/ilmusos/article/view/56698} }
Refworks Citation Data :
Recently, the emergence of a popular commodification in the form of South Korean music, known as K-Pop, has the potential to attract youthful generations in a number of Asian nations. The massive deployment of K-Pop has become public attention on how music with uncommon language could reach many people outside South Korea. One of the entertainment companies considered responsible for the phenomenon is SM Entertainment. This company is considered one of the largest in South Korea. Thanks to its business strategy capable of deploying commodification called K-Pop could enter many Asian countries, with the local company from the target market. This research aims to analyze the business contracts between SM Entertainment and the affiliation companies to create business collaboration in the form of entry mode toward different Asian countries and to evaluate SM Entertainment's success in deploying their K-Pop's commodification in Asia. This research applied the theory of Cultural Technology, Entry Mode and Cross-Country Business Contracts with a qualitative descriptive method. The results showed that implementing cross-country business contracts is doing a number in K-Pop’s expansion across Asia by modifying the business contracts suitable for the SM Entertainment and the target market to enter the Asian Market. This research also shows that K-Pop's expansion in the Asian Market is a successful movement since K-Pop’s commodification reached and influenced many people to consume it, especially from SM Entertainment. Nonetheless, SM Entertainment is expected in entertainment if they are eager to make this K-Pop's commodification accepted generally and not just as one- time phenomenon.
Article Metrics:
Last update:
Last update: 2026-06-21 03:07:04
All open access articles published in Jurnal Ilmu Sosial (JIS) are released under the terms of the CC BY-NC-ND (Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License). This license permits the following:
Readers may share, copy, and redistribute the article in any medium or format, provided that appropriate credit is given to the author(s). The work may not be used for commercial purposes, and no modifications, adaptations, translations, or derivative works are permitted. The article must be distributed in its original form.
Copyright of all published articles is retained by the respective author(s). The authors grant Jurnal Ilmu Sosial (JIS) a non-exclusive license to publish the article and to identify itself as the original publisher. This license also includes the right for the journal to distribute the article as part of its publication, including in printed or electronic formats, for non-commercial dissemination.
Although the restrictions of the CC BY-NC-ND license do not limit the authors’ own rights as copyright holders, by submitting an article to Jurnal Ilmu Sosial (JIS), authors acknowledge and accept that readers and third parties are granted the right to access, read, download, and share the article without alteration and for non-commercial purposes only, in accordance with the terms of the license.
