STRATEGI KOMUNIKASI BINTARI DALAM KONSERVASI MANGROVE (STUDI KASUS STRATEGI KOMUNIKASI BINTARI DALAM KONSERVASI MANGROVE DI TAPAK TUGUREJO SEMARANG)

*Ari Purnia Roospandanwangi  -  Universitas Sebelas Maret Surakarta (UNS), Indonesia
Received: 7 Mar 2018; Published: 16 Oct 2018.
Open Access Copyright 2018 Interaksi: Jurnal Ilmu Komunikasi
License URL: https://creativecommons.org/licenses/by-sa/4.0/

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Section: Articles
Language: EN
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Abstract
This research is motivated in view of the importance of communication to raise awareness of the public in conserving the coastal environment. This study aims to describe and analyze the communication strategy BINTARI in mangrove conservation in Tapak Tugurejo Semarang. Researchers use Planning Theory (Charles Berger) and Compliance-Gaining Theory (Gerald Marwell and David Schmitt). It can be concluded, the communication strategy used BINTARI according to the stages of communication strategies according to Hafied Cangara, namely: (1) Selecting and establish a communicator, (2) Know your audience, (3) Prepare a message, (4) Selection of communication media, (5 ) to analyze the effects of communication and (6) Evaluation. The end result of mangrove conservation program BINTARI give change for people Tapak, in terms of knowledge, attitude, behavior and economics.
Keywords: mangrove conservation; communication strategies; effects

Article Metrics:

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