skip to main content

NETIZEN DALAM KAMPANYE PILPRES RI 2014

*Muna Yastuti Madrah  -  Fakultas Agama Islam, Indonesia
Mubarok Mubarok  -  Fakultas Bahasa dan Ilmu Komunikasi Universitas Islam Sultan Agung Semarang, Indonesia
Open Access Copyright 2018 Interaksi: Jurnal Ilmu Komunikasi under https://creativecommons.org/licenses/by-sa/4.0/.

Citation Format:
Abstract
The efforts to involve netizens in disseminating information about the candidates of president and vice president became a significant campaign strategy in the Indonesian’s president election 2014, especially for the beginners and middle-class voters. It is to confirm that the country with experienced a long period of authoritarianism tends to begin the political consciousness by rising awareness in which the community has turned into an active community and full of ideals. The middle class is the appropriate target for political campaign in social media, because of their highly movement in the cyber space. The other reason the new voter (beginners) are also targeted in the social media campaign during the Indonesia’s president election because their frequent access to social media. By using thick description of qualitative methods, the study illustrates how Indonesians netizens play a role in political communication strategy in social media during the campaign period. The future of Indonesia democracy should consider the role of netizens in order to develop ideal political communication strategy.   
Fulltext View|Download
Keywords: Demokrasi, Netizen, Komunikasi Politik
Funding: UNISSULA

Article Metrics:

  1. A. Cavanagh. (2007). Sociology in the Age of Internet. Open University Press
  2. Cangara. (2011). Komunikasi Politik : Konsep, Teori dan Strategi. Jakarta: Raja Grafindo Persada
  3. Castells, M. (2010). The Rise of the Network Society. Massachusetts: Blackwell Publishing (Vol. I). https://doi.org/10.2307/1252090
  4. L Diamond. (1999). Toward Consolidation. JHU Press
  5. Muna Madrah. (2013). Sosialita di Era Internet. Jurnal Ilmiah Makna, 2/3
  6. Nasrullah, R. (2012). Komunikasi Antar Budaya, Komunikasi di Era Budaya Siber. Jakarta: Prenada
  7. Nasrullah, R. (2014). Teori dan Riset Media Siber. Jakarta: Prenada
  8. Nicholas Garnham and Craig Callhoun. (2007). Habermas and the Public Sphere. Global Media and Communication, 3.2, 201–2015
  9. Pye, L. W. (2015). Communications and Political Development 1. Princeton University Press
  10. R Dahl. (2013). Preface to Democratic Theory. University of Chicago Press
  11. Rheinggold, H. (1993). The Virtual Community : Finding Connection in Computerized World. Addison Wesley: Longman
  12. Subiakto, H., & Ida, R. (2012). Komunikasi politik, media dan demokrasi (2nd ed.). Jakarta: Kencana
  13. Supradono, & Hanum. (2012). Peran Sosial Media untuk Manajemen Hubungan Pelanggan pda layanan E- Commerce. Majalah Ekonomi Dan Bisnis, 7.2
  14. W Gibson. (2000). NEOROMANCER. Penguin

Last update: 2021-06-23 14:54:28

No citation recorded.

Last update: 2021-06-23 14:54:28

No citation recorded.