DOI: https://doi.org/10.14710/interaksi.9.1.64-75

MEMILIH FIGUR PUBLIK BERKESADARAN GENDER: STUDI JARINGAN PENGGUNAAN TOKOH SELEBRITI UNTUK TEMA ‘SETARA’ PADA AKUN INSTAGRAM KEMENPPPA

*Fitria Angeliqa scopus  -  Fakultas Ilmu Komunikasi, Universitas Pancasila, Indonesia
Martriana Ponimin Said  -  Fakultas Ilmu Komunikasi, Universitas Pancasila
Received: 27 Nov 2019; Published: 22 May 2020.
Open Access Copyright 2020 Interaksi: Jurnal Ilmu Komunikasi under https://creativecommons.org/licenses/by-sa/4.0/.

Citation Format:
Abstract

The government had used convergence media to disseminate policies to obtain useful feedback. The purpose of this study searched the implications of the communication technology in the participation of social media users, Instagram, in its debate with public policies related to the issue of women's equality promoted by the Ministry of PPPA. The results became an evaluation of the institutions in determining the use of celebrities who have a vast network of friends. The issue of government policy did not get an adequate response because of the lack of audience knowledge and their reflection on the topic—and vice versa. This study used the concept of the communication network with a constructivist paradigm. The unit of analysis is text, posting by selected public figures on the 'Setara' issue in the Kemenpppa account. The collecting data technique used a mix-method to obtain completeness—the data analysis technique used quantitative network analysis with UCI-Net and discourse analysis for qualitative. The results showed that public figures could not be sub-groups/betweenness centrality that gaining public participation. The inaccuracy in choosing celebrity figures for disseminating gender awareness caused equality issues, not fulfilling expectations, from secondary data spread of the gender issues to the weak content interaction. 

Fulltext View|Download
Keywords: network, gender, public figure, equality of women, Instagram.

Article Metrics:

Article Info
Section: Articles
Language : EN
Recent articles
CITRA POLITIK PRABOWO-SANDI DALAM PEMILIHAN PRESIDEN (PILPRES) 2019 DI AKUN MEDIA SOSIAL INSTAGRAM TIPOLOGI PARTISIPASI POLITIK PEMILIH LAKI-LAKI DI KABUPATEN BOGOR BERDASARKAN PENGGUNAAN SUMBER INFORMASI POLITIK INOVASI JURNALIS DARING DALAM KOLABORASI TIM CEK FAKTA SELAMA PEMBERITAAN PILPRES 2019 More recent articles
Most cited articles
Faktor-faktor Penting Daya Tarik Stasiun Radio Bagi Pendengar Radio Di Kota Semarang FENOMENA PHUBBING DI ERA MILENIA (Ketergantungan Seseorang pada Smartphone terhadap Lingkungannya) Peranan Komunikasi Interpersonal Antara Guru Bimbingan Konseling (BK) dengan Siswa dalam Menangani Kenakalan Siswa (Studi Kasus di SMP Kristen 2 Salatiga) TINGKAT KETERGANTUNGAN PENGGUNA MEDIA SOSIAL DAN KECEMASAN SOSIAL Stigmatisasi Pemberitaan Terorisme di Media Massa More cited articles
  1. Abidin, C. (2018). Internet Celebrity: Understanding Fame Online. European Journal of Communication, 33 No. 6, 696–697. https://doi.org/10.1177/0267323118814646a
  2. Ardaneshwari, J. (2013, March). Potret Dilema Perempuan Bekerja dalam Media Perempuan Indonesia. Jurnal Perempuan 76, Vol. 18 No. 1, 24
  3. Brabham, D. C. (2009, July 3). Crowdsourcing the public participation process for planning projects. Planning Theory, Vol. 8. https://doi.org/10.1177/1473095209104824
  4. Borgatti, S. P., Everett, M. G., & Johnson, J. C. (2013). Analyzing Social Networks. California: SAGE Publications Ltd
  5. Castells, M. (2010). The Rise of the Network Society, 2nd edition With a New Preface. Sussex: Blackwell Publishing Ltd
  6. Criado, J. I., Sandoval-Almazan, R., & Gil-Garcia, J. R. (2013, November 18). Government innovation through social media. Government Information Quarterly, Vol. 30 No. 4, 319-326. https://doi.org/doi: 101016/j.giq.2013.10.003
  7. Dadashzadeh, M. (2010, November 3). Social Media In Government: From eGovernment To eGovernance. Journal of Business & Economics Research, Vol. 8 No. 11, 81-86. https://doi.org/10.19030/jber.v8i11.51
  8. Diesner, J. (2015). Words and Networks: How Reliable Are Network Data Constructed from Text Data? In E. Bertino, & S. A. Matei, Roles, Trust, and Reputation in Social Media Knowledge Markets: Theory and Methods. Springer International Publishing
  9. Dynel, M., & Chovanec, J. (2015). Participation in Public and Social Media Interactions. Pragmatics & Beyond New Series 256
  10. Evans-Cowley, J., & Hollander, J. (2010, June). The New Generation of Public Participation: Internet-based Participation Tools. Planning Practice & Research, Vol 25 No. 3, 397–408. https://doi.org/10.1080/02697459.2010503432
  11. Fuchs, C. (2013). Social Media: A Critical Introduction. Los Angeles: Sage Publications Ltd
  12. ________. (2014). Critique of the Political Economy of Informational Capitalism and Social Media. In C. F. Sandoval, Critique, Social Media and Information Society. New York: Routledge
  13. Grace, J., & Sawer, M. (2016, March 3). Representing Gender Equality: Specialised Parliamentary Bodies. Parliamentary Affairs, Vol. 69 No. 4, 745-747. https://doi.org/10.1093/pa/gsw004
  14. Gagliardi, D., Schina, L., Sarcinella, M. L., Mangialardi, G., Niglia, F., & Corallo, A. (2016). Information and communication technologies and public participation: interactive maps and value added for citizens. Government Information Quarterly, Vol. 34 No. 1, 153-166. https://doi.org/10.1016/j.giq.2016.09.002
  15. Giuffre, K. (2013). Communities and Networks: Using Social Network Analysis to Rethink Urban and Community Studies. Cambridge: Polity Press
  16. Harp, D., & Bachmann, I. (2018). Gender and the Mediated Political Sphere from a Feminist Theory Lens. In D. Harp, J. Loke, & I. Bachmann, Feminist Approaches to Media Theory and Research. Switzerland: Springer International Publishing, Palgrave Macmillan
  17. Kementrian Kominfo Republik Indonesia. (2018). Buku Seri Literasi Digital, 2018, Memaksikmalkan Penggunaan Media Sosial Dalam Lembaga Negara, Direktorat Jenderal Informasi dan Komunikasi Publik Kementrian Kominfo Republik Indonesia, ISBN: 978-623-90126-0-1
  18. M. Alfajri, V. Adhiazni, and Q. Aini. (2019). Pemanfaatan Social Media Analytic Pada Instagram Dalam Peningkatan Interaksi: Jurnal Ilmu Komunikasi, Vol. 8 No. 1, 41-51. https://doi.org/10.14710/interaksi.8.1.34-42
  19. Milner, R. M. (2013). Pop Polyvocality: Internet Memes, Public Participation, and the Occupy Wall Street Movement. International Journal of Communication , Vol. 7, 2357-2390
  20. Silverblatt, A., Miller, D. C., Smith, J., & Brown, N. (2014). Media Literacy: Keys to Interpreting Media Messages 4th ed. California: Praeger
  21. Song, C., & Lee, J. (2015). Citizens’ use of social media in government, perceived transparency, and trust in government. Public Performance & Management Review, Vol. 39, 430–453. https://doi.org/10.1080/15309576.2015.1108798

Last update:

No citation recorded.

Last update: 2025-07-01 20:09:35

No citation recorded.