Pengaruh Faktor Sosial dan Psikografis terhadap Keputusan Mahasiswa Melakukan Registrasi Akademik (Studi pada Mahasiswa Universitas Dian Nuswantoro Terdaftar dan Aktif Tahun Akademik 2010/2011)

Primadhany Kartana Putri

doi:10.14710/interaksi.1.1.57-64

DOI: https://doi.org/10.14710/interaksi.1.1.57-64

Pengaruh Faktor Sosial dan Psikografis terhadap Keputusan Mahasiswa Melakukan Registrasi Akademik (Studi pada Mahasiswa Universitas Dian Nuswantoro Terdaftar dan Aktif Tahun Akademik 2010/2011)

*Primadhany Kartana Putri -

Published: 7 Jul 2012.

BibTex Citation Data :

@article{Interaksi4445,
    author = {Primadhany Putri},
    title = {Pengaruh Faktor Sosial dan Psikografis terhadap Keputusan Mahasiswa Melakukan Registrasi Akademik (Studi pada Mahasiswa Universitas Dian Nuswantoro Terdaftar dan Aktif Tahun Akademik 2010/2011)},
    journal = {Interaksi: Jurnal Ilmu Komunikasi},
  volume = {1},
    number = {1},
    year = {2012},
    keywords = {},
    abstract = {   Abstract          The present study is to examine the impact of social and psychographic factors on student’s decision in registering academic. The type of study is quantitative descriptive with using positivistic in frame of cognitive learning and information processing theories from Hawskin, Best and Motherbaugh and attribution theory from Fritz Heider. Descriptive factor is used to describe mean score of each factor, and regression is used to analyze hypothesis, which is social and psychographic factors are independent variable and student’s academic registration decision is dependent variable.  The samples are 95 students of Udinus T.A 2010/2011. The propotional random sampling method is used to collect the samples.    Finding the research show that the reference group is the indicator of social factor which is stated agree by the students and family indicator is stated less agree. Interest is the indicator of psychographic factor which is stated agree by the students. Regression analysis (T-test) shows partially social and psychographic factors has significant influence on student’s decision in registering academic. Regression analysis (F-test) shows social and psychographic simulation have significant influence on student’s decision in registering academic.        Keywords:    cognitive learning, information process, attribution, social factor, psychographic factor and student’s decision in registering academic  },
   issn = {2548-4907},   pages = {57--64}  doi = {10.14710/interaksi.1.1.57-64},
    url = {https://ejournal.undip.ac.id/index.php/interaksi/article/view/4445}
}

Citation Format:

Abstract

Abstract

The present study is to examine the impact of social and psychographic factors on student’s decision in registering academic. The type of study is quantitative descriptive with using positivistic in frame of cognitive learning and information processing theories from Hawskin, Best and Motherbaugh and attribution theory from Fritz Heider. Descriptive factor is used to describe mean score of each factor, and regression is used to analyze hypothesis, which is social and psychographic factors are independent variable and student’s academic registration decision is dependent variable. The samples are 95 students of Udinus T.A 2010/2011. The propotional random sampling method is used to collect the samples.

Finding the research show that the reference group is the indicator of social factor which is stated agree by the students and family indicator is stated less agree. Interest is the indicator of psychographic factor which is stated agree by the students. Regression analysis (T-test) shows partially social and psychographic factors has significant influence on student’s decision in registering academic. Regression analysis (F-test) shows social and psychographic simulation have significant influence on student’s decision in registering academic.

Keywords: cognitive learning, information process, attribution, social factor, psychographic factor and student’s decision in registering academic

Fulltext

Article Metrics:

Article Info

Section: Articles

Language : EN

In Vol 1, No 1 (2012): July 2012

Recent articles

Konstruksi Pemberitaan Politik Ber-isu Gender Keragaman Media dengan Pengetahuan DBD Di Dukuh Gumulan Klaten Tengah Kabupaten Klaten Analisis Framing Pemberitaan Pilgub Jateng pada Harian Suara Merdeka More recent articles

Most cited articles

Pengaruh Tingkat Pendidikan, Pengetahuan, Sikap dan Terpaan Iklan Layanan Masyarakat KB Versi Shireen Sungkar dan Teuku Wisnu di TV terhadap Perilaku KB pada Wanita atau Pria dalam Usia Subur Peranan Komunikasi Interpersonal Antara Guru Bimbingan Konseling (BK) dengan Siswa dalam Menangani Kenakalan Siswa (Studi Kasus di SMP Kristen 2 Salatiga) Komunikasi Orangtua-Anak dalam Pengambilan Keputusan Pendidikan Stigmatisasi Pemberitaan Terorisme di Media Massa TINGKAT KETERGANTUNGAN PENGGUNA MEDIA SOSIAL DAN KECEMASAN SOSIAL More cited articles

Last update:

No citation recorded.

Last update: 2025-06-30 15:01:14

No citation recorded.

In order to be accepted and published by Interaksi: Jurnal Ilmu Komunikasi, the author (s) who submit a manuscript should complete the review process. Interaksi: Jurnal Ilmu Komunikasi articles are distributed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Articles can be read, shared, and adapted even for commercial purposes under the following conditions:

Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

The copyright of received articles is assigned to the author (s). The author (s) have the right to the articles that have been published. The Editorial Team of Interaksi: Jurnal Ilmu Komunikasi and the Author(s) strive to ensure that no errors occur in the articles that have been published, both data errors and statements in the articles. Authors who publish in this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
The journal allows the authors to hold the copyright and retain publishing rights without restrictions.
Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during submission, as it can lead to productive exchanges and earlier and greater citation of published work.