DOI: https://doi.org/10.14710/interaksi.12.1.19-35

K-POP IDOL STANDARD DAN PRAKTIK KOMODIFIKASI PEKERJA DALAM VIDEO CLIP “IU-CELEBRITY”

Alfitriah Alfitriah  -  Kalbis Institute, Indonesia
*Muhammad Dicka Ma'arief Alyatalatthaf orcid  -  Kalbis Institute, Indonesia
Open Access Copyright 2023 Interaksi: Jurnal Ilmu Komunikasi under https://creativecommons.org/licenses/by-sa/4.0/.

Citation Format:
Abstract
K-pop idols are demanded by agencies and fans based on beauty standards, ideal bodies, how to dress, and self-image. This study aims to describe the forms of K-pop idol standards and the practice of commodifying workers in the video clip “IU – Celebrity.” The Political Economy Theory of Communication from Vincent Mosco is used to see the practice of commodification, using John Fiske's Semiotics analysis method. The results of this study, on: (1) the level of reality, a k-pop idol is required to meet the ideal standards based on the agency as well as fan's wants; (2) representation level, signs at the reality level are transmitted into representational codes such as camera techniques, angles, transitions, video editing, location sets, sound, to special fx; (3) ideological level, it is found that there are capitalistic practices through the commodification of workers towards k-pop idols by the agency in the form of regulating appearance standards, clothing, privacy, and social relations of k-pop idols. This is done by the agency in order to maintain their idol image in accordance with the wishes of fans.
Fulltext View|Download
Keywords: Labor Commodification; IUCelebrity Video Clip; K-Pop; K-Pop Idol Standard; Semiotics

Article Metrics:

Article Info
Section: Articles
Language : EN
Recent articles
STRATEGI KOMUNIKASI KESEHATAN PENANGANAN STUNTING (Studi Pada Kelurahan Watang Bacukiki Kota Parepare) EFEKTIVITAS STRATEGI-KOMUNIKASI SATGAS COVID-19 RI DALAM MENGIMBAU MASYARAKAT UNTUK MELAKUKAN VAKSIN K-POP IDOL STANDARD DAN PRAKTIK KOMODIFIKASI PEKERJA DALAM VIDEO CLIP “IU-CELEBRITY” More recent articles
Most cited articles
SOCIAL STRATEGY PADA MEDIA SOSIAL UNTUK PROMOSI PARIWISATA DAERAH ISTIMEWA YOGYAKARTA Pengaruh Tingkat Pendidikan, Pengetahuan, Sikap dan Terpaan Iklan Layanan Masyarakat KB Versi Shireen Sungkar dan Teuku Wisnu di TV terhadap Perilaku KB pada Wanita atau Pria dalam Usia Subur TINGKAT KETERGANTUNGAN PENGGUNA MEDIA SOSIAL DAN KECEMASAN SOSIAL Peranan Komunikasi Interpersonal Antara Guru Bimbingan Konseling (BK) dengan Siswa dalam Menangani Kenakalan Siswa (Studi Kasus di SMP Kristen 2 Salatiga) Komunikasi Orangtua-Anak dalam Pengambilan Keputusan Pendidikan More cited articles
  1. Adams, Mary Alice. 2021. “K-pop idols: popular culture and the emergence of the Korean music industry.” Popular Communication 19 (1): 57–59. https://doi.org/10.1080/15405702.2020.1868045
  2. Adawiyah, D. P. R. & Munir, Muhammad. 2021. “Respon Remaja Tentang Kasus Cyberbullying Sulli Dan Goo Hara.” Jurnal Komunikasi 15 (2): 125–36. https://doi.org/10.20885/komunikasi.vol15.iss2.art4
  3. Alyatalatthaf, Muhammad Dicka Ma’arief. 2019. “Seppuku dan Nilai-Nilai Bushido dalam Film ‘Letters from Iwo Jima.’” Jurnal ILMU KOMUNIKASI 16 (2): 143–60. https://doi.org/10.24002/jik.v16i2.1500
  4. ———. 2021. “Cybermisogyny: Hate Against Women and Gendertrolling Manifestation on Instagram.” Jurnal ILMU KOMUNIKASI 18 (2): 183–200. https://doi.org/10.24002/jik.v18i2.3381
  5. ———. 2022. “ONLINE ABUSE DAN NARASI HYPERMASCULINITY DALAM KASUS PERUBAHAN IDENTITAS GENDER APRILIO PERKASA MANGANANG ONLINE ABUSE AND HYPERMASCULINITY NARRATIVE IN THE CASE OF APRILIO PERKASA MANGANANG ’ S.” ORASI 13 (2): 175–89
  6. Ananda, Dhea Citra, dan Ardy Wibowo. 2022. “ANALISIS SEMIOTIKA : REPRESENTASI KETIDAKADILAN KORBAN PERPELONCOAN PADA FILM ‘ PENYALIN CAHAYA ’ SEMIOTIC ANALYSIS : REPRESENTATION OF INJUSTICE TOWARDS THE VICTIMS OF HAZING IN THE FILM ‘ PENYALIN CAHAYA ’” 13 (2): 251–61
  7. Asiaone.com. 2014. “Jessica Jung: The girls wanted to kick me out.” 2014. https://www.asiaone.com/entertainment/jessica-jung-girls-wanted-kick-me-out
  8. Bbc.com. 2020. “‘I could have been a K-pop idol - but I’m glad I quit.’” https://www.bbc.com/news/stories-51476159
  9. Bloomberg.com. 2021. “‘Squid Game’ Takes Korean Soft Power Up a Notch, And It’s Good for Economy Too.” https://www.bloomberg.com/news/articles/2021-10-07/k-pop-to-squid-game-lift-korean-soft-power-and-the-economy
  10. Britannica.com. 2022. “poker face.” 2022. https://www.britannica.com/dictionary/poker-face
  11. Channel-korea.com. 2021. “IU DIET PLAN: THE SECRET BEHIND HOW IU LOST HER WEIGHT.” 2021. https://channel-korea.com/iu-diet-plan-lost-her-weight/
  12. Cosmo.ph. 2021. “What Is A ‘Sasaeng’? A Guide To South Korea’s Toxic Fan Culture.” 2021. https://www.cosmo.ph/entertainment/south-korea-sasaeng-fan-toxic-culture-a4575-20210115-lfrm
  13. Edtimes.in. 2021. “What Are Slave Contracts In The K-Pop Industry Of South Korea?” https://edtimes.in/what-are-slave-contracts-in-the-k-pop-industry-of-south-korea/
  14. Emojipedia.org. 2015. “☹️ Frowning Face.” 2015. https://emojipedia.org/frowning-face/
  15. Emorywheel.com. 2021. “Underneath the Glamour of K-Pop Idols: A Tale of Abuse and Exploitation.” 2021. https://emorywheel.com/underneath-the-glamour-of-k-pop-idols-a-tale-of-abuse-and-exploitation/
  16. Fachruddin, Andi. 2014. Dasar-dasar Produksi Televisi: Produksi Berita, Feature, Laporan Investigasi, Dokumenter, dan Teknik Editing. Jakarta: Jakarta: Kencana Prenada Media Group
  17. Fitostic.com. 2022. “What’s the point of a cape?” https://fitostic.com/magazine/whats-the-point-of-a-cape/
  18. Hennessy, Kathryn. 2012. Fashion: The Definitive History of Costume and Style. New York: New York: DK Publishing. https://books.google.com/books?id=0KyBtgAACAAJ&pgis=1
  19. Iae.news. 2021. “DO KPOP IDOLS PAY FOR THEIR CLOTHES.” 2021. https://iae.news/do-kpop-idols-pay-for-their-clothes/
  20. Jacobinmag.com. 2020. “How K-Pop’s Record Labels Exploit Its ‘Idols.’” 2020. https://jacobinmag.com/2020/07/bts-k-pop-kpop-black-lives-matter-blm-trump
  21. James, Judi. 2007. Poker Face: Mastering Body Language to Bluff, Read Tells and Win. Boston: Da Capo Press
  22. Kim, Joon Ho, Seung Hye Jung, Jung Sik Roh, dan Hyun Ju Choi. 2021. “Success factors and sustainability of the k-pop industry: A structural equation model and fuzzy set analysis.” Sustainability (Switzerland) 13 (11): 1–22. https://doi.org/10.3390/su13115927
  23. Koreaboo.com. 2016. “After School Nana criticized for her terrible skin without make up.” 2016. https://www.koreaboo.com/article/126831/
  24. ———. 2019. “9Muses’ Sera Reveals How Difficult It Was For The Younger Members Of The Group To Film Music Videos.” 2019. https://www.koreaboo.com/stories/9muses-sera-reveals-difficult-younger-members-group-film-music-videos/
  25. Lee, Sangeun, dan Gyo Cheol Jeong. 2020. “A study on the cause analysis of the ground subsidence in limestone mine.” Journal of Engineering Geology 30 (4): 497–514. https://doi.org/10.9720/kseg.2020.4.497
  26. Lubis, Adiella Yankie, dan Ilona Vicenovie Oisina. 2022. “Discursive Symbolism in A Semiotic Approach on the Joker Movie Trailer” 10270 (8): 121–38. https://doi.org/10.24002/jik.v19i1.3493
  27. Ma’arief Alyatalatthaf, Muhammad Dicka. 2018. “Spasialisasi dan Praktik Monopoli Emtek Group.” Jurnal ASPIKOM 3 (5): 903. https://doi.org/10.24329/aspikom.v3i5.337
  28. Messerlin, Patrick, Sciences Po Paris, dan Wonkyu Shin. 2017. “The Success of K-pop : How Big and Why so Fast ? The K-pop Success : How Big and Why So Fast ? 1,” no. September. https://doi.org/10.1163/15685314-04504003
  29. Mosco, Vincent. 2009. The Political Economy of Communication. USA: California: SAGE Publications, INC
  30. Nme.com. 2021. “IU reveals she ‘didn’t hesitate’ to cut songs from ‘LILAC.’” 2021
  31. https://www.nme.com/en_asia/news/music/iu-lilac-interview-cut-songs-tracklist-2907556
  32. Rct.uk. 2022. “Candelabra 1855-56.” https://www.rct.uk/collection/themes/exhibitions/victoria-albert-art-love/the-queens-gallery-buckingham-palace/candelabra
  33. Richard, D. H. & Krieger, L. 2011. Poker For Dummies. Indiana: Wiley Publishing, Inc
  34. Rinata, Asfira Rachmad, Sulih Indra Dewi, Program Studi, Ilmu Komunikasi, Universitas Tribhuwana, dan Tunggadewi Malang. 2019. “DALAM BERMEDIA SOSIAL DI INSTAGRAM Asfira Rachmad Rinata , Sulih Indra Dewi” 8 (2): 13–23
  35. Saeji, Cedarbough T, Gina Choi, Darby Selinger, Guy Shababo, Y N Elliott, Ali Khalaf, Tessa Owens, dan Kyle Tang. 2018. “Regulating the Idol : The Life and Death of a South Korean Popular Music Star Abstract : Introduction :” The Asia-Pacific Journal 16 (13)
  36. Saengprang, Suriya, dan Savitri Gadavanij. 2021. “LEARN Journal: Language Education and Acquisition Research Network Cyberbullying: The Case of Public Figures.” Journal: Language Education and Acquisition Research Network 14 (1): 344–69. https://so04.tci-thaijo.org/index.php/LEARN/index
  37. Slate.com. 2014. “Inside the Strange World of Korean Body Lines.” 2014. https://slate.com/human-interest/2014/01/korean-body-lines-alphabetization-is-the-newest-beauty-trend-for-south-korean-women.html#:~:text=There is the S-line,chin follows the V-line
  38. Sobur, Alex, Ferry Darmawan, Ratri Rizki Kusumalestari, Endri Listiani, dan Dadi Ahmadi. 2018. “The Meaning Of K-Pop And Self-Concept Transformation Of K-Pop Fans In Bandung.” MIMBAR : Jurnal Sosial dan Pembangunan 34 (2): 414–22. https://doi.org/10.29313/mimbar.v34i2.3729
  39. Sofiyanti, Nadia, dan Puji Rianto. 2021. “Media Sosial Dan Praktik-Praktik Voyeurism Social Media Voyeurism” 1: 55–66
  40. Sowell, Thomas. 2012. Marxism: Philosophy and Economics. London: London: Taylor & Francis Ltd
  41. Sun, Meicheng. 2020. “K-pop fan labor and an alternative creative industry: A case study of GOT7 Chinese fans.” Global Media and China 5 (4): 389–406. https://doi.org/10.1177/2059436420954588
  42. Sweet, Paige L. 2019. “The Sociology of Gaslighting.” American Sociological Review 84 (5): 851–75. https://doi.org/10.1177/0003122419874843
  43. Syahputra, Zakaria, dan Triadi Sya. 2020. “Analisis Teknik 5 ’ C Cinematography” 1 (1): 306–16
  44. Timesofindia.com. 2021. “K-pop idols who are breaking Korean beauty standards.” https://timesofindia.indiatimes.com/life-style/beauty/k-pop-idols-who-are-breaking-korean-beauty-standards/articleshow/83912913.cms
  45. Urbandictionary.com. 2022. “paparazzi.” 2022. http://www.urbandictionary.com/define.php?term=hood
  46. Vera, Nawiroh. 2020. Semiotika dalam Riset Komunikasi. Bogor: Bogor: Penerbit Ghalia Indonesia
  47. Warapsari, Dhyayi, Lintang Ratri Rahmiaji, dan Ade Armando. 2021. “Komodifikasi Siaran Olahraga Di Televisi Publik: Studi Kasus Liga Primer Inggris Di Lpp Tvri.” Interaksi: Jurnal Ilmu Komunikasi 10 (2): 93–103. https://doi.org/10.14710/interaksi.10.2.93-103
  48. Wezowski, K & Wezowski, P. 2018. Without Saying a Word. USA: HarperCollins
  49. Worldofbuzz.com. 2019. “Kpop Fans Are Now Worried About IU After She Lost Close Friends Goo Hara & Sulli.” 2019. https://worldofbuzz.com/kpop-fans-are-now-worried-about-iu-after-she-lost-close-friends-goo-hara-sulli/
  50. Yan, Yan, dan Kim Bissell. 2014. “The Globalization of Beauty: How is Ideal Beauty Influenced by Globally Published Fashion and Beauty Magazines?” Journal of Intercultural Communication Research 43 (3): 194–214. https://doi.org/10.1080/17475759.2014.917432

Last update:

  1. SYMBOLIC REALITY CONSTRUCTION OF THE K-POP COMMUNITY ON TWITTER

    Devi Wening Astari, Dwi Pela Agustina, Erfina Nurussa’adah. Interaksi: Jurnal Ilmu Komunikasi, 13 (1), 2024. doi: 10.14710/interaksi.13.1.152-168

Last update: 2024-11-22 10:33:25

No citation recorded.