DOI: https://doi.org/10.14710/interaksi.12.2.250-365

PENGARUH STRATEGI KOMUNIKASI MANAJEMEN BISNIS DIGITAL TERHADAP OPTIMISME PENGUSAHA UMKM DI DKI JAKARTA

*Herlina Herlina  -  Universitas Bunda Mulia, Indonesia
Yohanes Probo Dwi Sasongko  -  Universitas Bunda Mulia, Indonesia
Teguh Hidayatul Rachmad  -  Universitas Bunda Mulia, Indonesia
Kho Gerson Ralph Manuel  -  Universitas Bunda Mulia, Indonesia
Received: 7 Jul 2023; Published: 1 Dec 2023.
Open Access Copyright 2023 Interaksi: Jurnal Ilmu Komunikasi under https://creativecommons.org/licenses/by-sa/4.0/.

Citation Format:
Abstract

The Indonesian government has launched a MSME (Micro, Small and Medium Enterprises) go digital program. Government support for MSMEs has had an impact on the increasingly rapid development of MSME digital businesses. Especially in DKI Jakarta, many MSMEs have collaborated with technology through e-commerce. MSME digital businesses are increasingly mushrooming, causing digital business competition to become increasingly fierce, requiring MSME business entrepreneurs to think creatively and actively survive in facing challenges. Therefore, running a digital business for MSMEs requires a digital business management communication strategy that can provide direction and positive reinforcement for MSME business entrepreneurs to continue to survive in facing challenges. The objectives of this research are 1) to find out how digital business management communication strategies influence the optimism of business entrepreneurs in facing challenges; 2) to find out how to implement MSME digital business management communication strategies; 3) to find out how an optimistic attitude is formed in carrying out MSME digital business processes. This type of research is quantitative using an exploratory causality method. The research data is secondary data taken from 52 MSME business entrepreneurs in DKI Jakarta. The sampling technique was carried out incidentally. The research results show that: 1) there is a positive and significant influence of digital business management communication strategies on the optimistic attitude of MSME entrepreneurs with a contribution of 40.9% and the remaining 59.1% is explained by other variables; 2) digital business management communication strategy in running MSME businesses, namely business entrepreneurs in DKI Jakarta have implemented a proportional or balanced business communication strategy, namely planning at 24.15%; organizing by 25.20%; actuating by 23.65% and controlling by 27.00%; 3) the attitude of optimism that MSME entrepreneurs have in running a business is classified as proportional, namely permanence at 33.71%, pervasiveness at 32.58%, and personalization at 33.71%

Note: This article has supplementary file(s).

Fulltext View|Download |  Research Instrument
Untitled
Subject
Type Research Instrument
  Download (134KB)    Indexing metadata
Keywords: Komunikasi bisnis digital, manajemen POAC, Optimisme UMKM

Article Metrics:

Article Info
Section: Articles
Language : EN
Recent articles
PEMANFAATAN YOUTUBE SEBAGAI COMMUNITY ENGAGEMENT KEGIATAN HUBUNGAN MASYARAKAT SKALA MIKRO PROTEST PARADIGM IN ETHNIC RIOTS NEWS (FRAMING ANALYSIS OF PAPUANS’ STUDENT DORMITORY RIOTS IN SURABAYA ON TABLOID JUBI (JUBI.CO.ID) IN AUGUST 2019) ANXIETY AND UNCERTAINTY MANAGEMENT: LIGHTS AND SHADOWS OF INTERNATIONAL STUDENTS IN INTERCULTURAL COMMUNICATION AT DIPONEGORO UNIVERSITY IN SEMARANG More recent articles
Most cited articles
Stigmatisasi Pemberitaan Terorisme di Media Massa Pengaruh Tingkat Pendidikan, Pengetahuan, Sikap dan Terpaan Iklan Layanan Masyarakat KB Versi Shireen Sungkar dan Teuku Wisnu di TV terhadap Perilaku KB pada Wanita atau Pria dalam Usia Subur Faktor-faktor Penting Daya Tarik Stasiun Radio Bagi Pendengar Radio Di Kota Semarang Peranan Komunikasi Interpersonal Antara Guru Bimbingan Konseling (BK) dengan Siswa dalam Menangani Kenakalan Siswa (Studi Kasus di SMP Kristen 2 Salatiga) Komunikasi Orangtua-Anak dalam Pengambilan Keputusan Pendidikan More cited articles
  1. H. Wijoyo and W. Bakrie, “Digitalisasi usaha mikro kecil dan menengah (UMKM) di Era Pandemi Covid-19,” in Prosiding Seminar Nasional Kahuripan 1, 2020, no. December, pp. 9–13
  2. Y. P. D. Sasongko, “Mitigasi Covid-19 dan tindakan maladministrasi dalam restorasi komunikasi interpersonal blumer,” J. Signal, vol. 9, no. 2, pp. 121–226, 2021
  3. T. H. Rachmad, “Konsep bekerja di era millenial : analisis kritis perubahan konsep lapangan pekerjaan,” J. Komun. Nusant., vol. 2, no. 2, pp. 31–43, 2020
  4. Herlina and D. Widyaningrum, “Menakar Kecenderungan Perilaku Impulse Buying Belanja Online Generasi Millenial pada Masa Covid-19,” Formosa J. Multidiscip. Res., vol. 1, no. 3, pp. 481–492, 2022, doi: 10.55927
  5. Herlina, Destriana Widyaningrum, and Giovanny Theotista, “Tipologi Financial Technology Paylater: Technology Acceptance Model (TAM),” Formosa J. Multidiscip. Res., vol. 2, no. 1, pp. 207–216, Jan. 2023, doi: 10.55927/fjmr.v2i1.2417
  6. Herlina, J. Loisa, and T. M. S. Mulyana, “Pengaruh Model Promosi Flash Sale terhadap Minat Pembeli dan Keputusan Pembeli di Marketplace Online,” J. Ilm. MEA (MAnajemen, Ekon. dan Akutansi, vol. 5, no. 2, pp. 1–16, 2021, doi: https://doi.org/10.31955/mea.v5i2.1139
  7. D. A. Kusumaningrum, R. Hurdawaty, and M. Yenny, “Business Optimism in COVID-19 Pandemic Period in Indonesia,” South Asian J. Soc. Stud. Econ., vol. 8, no. 3, pp. 13–22, 2020, doi: 10.9734/sajsse/2020/v8i330211
  8. G. Griffiin, “Digital technology,” Sosial Work. 2022
  9. R. Raja and V. S. Venkatachalam, “Factors influencing the adoption of digital technology in transportation among logistics service Providers,” in Factors influencing the adoption of digital technology, no. December, IGI Global, 2022
  10. R. Kotov, Y. Formulevich, and O. Karpova, “Digital technologies in AIC management,” AIP Conf. Proc., vol. 1, no. 11, 2022
  11. M. Asir et al., Komunikasi Bisnis. Bandung: Widina Bhakti Persada Bandung, 2022
  12. O. Stryzhak, “Tourism and digital technologies: analysis of the relationship,” Econ. Dev., vol. 21, no. 2, pp. 42–50, 2022, doi: 10.57111/econ.21(2).2022.42-50
  13. D. A. Dobryakov, I. Kasa, and Y. Sukhostavskaya, “Application of digital technologies in litigation and dispute resolution,” J. Huk. Rudn, vol. 25, no. 2, pp. 461–481, 2021, doi: 10.22363/2313-2337-2021-25-2-461-481
  14. H. Agung et al., “Digital Business Communication Strategy Barometer : Stimulation of K-Pop Brand Ambassadors for Consumers of E- commerce Products in Indonesia,” IJAM Int. J. Adv. Multidiscip., vol. 1, no. 4, pp. 366–375, 2023
  15. T. Maduretno and L. Fajri, “The effect of optimization learning resource based on Planning , Organizing , Actuating , Controlling ( POAC ) on contextual learning to students ’ conceptual understanding of motion and force material,” 2019, doi: 10.1088/1742-6596/1171/1/012012
  16. R. N. Sidabalok, W. Marpaung, and Y. S. Manurung, “Optimisme dan elf esteem pada pelajar sekolah menengah atas,” Philanthr. J. Psychol., vol. 3, no. 1, pp. 1–74, 2019, doi: 10.26623/philanthropy.v3i1.1319
  17. W. R. Barari, “Optimisme dan strategi koping pada remaja di lembaga kesejahteraan sosial,” Acta Psychol., vol. 1, no. 2, pp. 106–114, 2019, doi: 10.21831/ap.v1i2.43146
  18. L. N. Arum and E. R. Antika, “The Effect of Optimism on Psychological Well-Being in Facing Covid-19 Students of Class X SMA Negeri Gondang 1 Pendahuluan,” J. Bimbing. dan konseling Indones., vol. 1, no. 1, pp. 1–9, 2022, doi: 10.24036/XXXXXXXXXX-X

Last update:

No citation recorded.

Last update: 2025-06-01 07:17:32

No citation recorded.