DOI: https://doi.org/10.14710/interaksi.13.2.387-403

COMMUNICATION ORGANIZATIONAL PATTERNS TO REGIONAL DISASTER MITIGATION AFTER THE COVID-19 PANDEMIC

*Lisa Adhrianti  -  Department of Communication Studies, Universitas Bengkulu, Bengkulu, Indonesia, Indonesia
Muhammad Yahya Ayyash  -  Department of Communication Faculty of Social and Political Sciences, Universitas Bengkulu, Indonesia
Alfarabi Alfarabi  -  Department of Communication Faculty of Social and Political Sciences, Universitas Bengkulu, Indonesia
Idi Warsah  -  Department of Islamic Education Counseling, Institut Agama Islam Negeri Curup, Bengkulu, Indonesia
Mas Agus Firmansyah  -  Department of Communication Faculty of Social and Political Sciences, Universitas Bengkulu, Indonesia
Open Access Copyright 2024 Lisa Adhrianti, Muhammad Yahya Ayyash, Alfarabi, Idi Warsah, Mas Agus Firmansyah under https://creativecommons.org/licenses/by-sa/4.0/.

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Abstract
The COVID-19 pandemic, classified as a social disaster, continues to present challenges even in the post-pandemic era, especially in regions where public awareness and belief in the existence of COVID-19 remain low. This study focuses on identifying and analyzing the communication patterns employed by the Regional Disaster Management Agency (RDMA) of North Bengkulu Regency, Bengkulu Province, in mitigating the impact of the pandemic. The research aims to determine the organizational communication patterns within RDMA post-COVID-19 pandemic. A qualitative descriptive method was applied to explore the types and effectiveness of communication patterns—vertical, horizontal, and diagonal—used within the organization. The findings reveal that RDMA adopts a "wheel communication pattern" to coordinate disaster mitigation efforts, emphasizing the strategic use of digital platforms such as WhatsApp groups for instructions, reporting, and coordination among team members. This study provides insights into effective organizational communication strategies for regional disaster management and offers recommendations for future research to explore disaster mitigation efforts through digital communication channels and social media dissemination
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Keywords: Organizational Communication Patterns; Regional Disaster Management Agency; COVID-19; North Bengkulu

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