HUBUNGAN KOMUNIKASI PEMASARAN DAN PROMOSI DENGAN KEPUTUSAN MEMILIH JASA LAYANAN KESEHATAN (STUDI PADA RUMAH SAKIT ISLAM LUMAJANG)

Abstract

Abstract:

competition in the business world becomes more intense, confronts the uncertain situation. not
a few companies out of business because no longer able to maintain the viability of their business.
This phenomenon occurs as a result of the competitive business world competition and each company
would like to win the competition. The company's core competition need to be explored in order to
create competitive advantage by using the right marketing communication strategy. Companies also
need to use your strengths and minimize kelemahana to seize market opportunities. the existence of
many rivals in the business world will be able to become a benchmark for the company. in a sense
can be a motivation in running the business. it also applies to those businesses in the health services
industry, whether it be hospitals, health centers and private practitioners, in order to live and develop
the necessary skills and knowledge in strategic marketing communications. Health is one of the basic
human needs. Healthy itself is a state of optimal physical, mental and social, and not just limited to
the state of being free of any disease or infirmity. the hospital is one part of the health service. From
the data processing and research, it is known marketing communications and promotion of the right
to use RSI Lumajang in order to increase the number of visitors and the people who come and pick
RSI Lumajang as health services. From these results can be made suggestions that might benefit
Lumajang RSI to determine the right marketing strategy.