BibTex Citation Data :
@article{Interaksi9759, author = {Naima Nisa}, title = {STRATEGI KREATIF IKLAN LAYANAN MASYARAKAT (ILM) DALAM PEMASARAN SOSIAL}, journal = {Interaksi: Jurnal Ilmu Komunikasi}, volume = {4}, number = {2}, year = {2015}, keywords = {Public Service Announcements (PSAs),creative strategies, social marketing}, abstract = { Abstract: Public Service Announcements (PSAs) is one form of promotion strategies are often used in social marketing activities. Like commercials in general, PSAs should have an effective message to be able to change the behavior of the target adopter as desired social marketers. So it takes a creative strategy in the preparation of a persuasive message and also the media placement of the PSAs that the ad is more effective in inducing the target adopter to change behavior. }, issn = {2548-4907}, pages = {158--164} doi = {10.14710/interaksi.4.2.158-164}, url = {https://ejournal.undip.ac.id/index.php/interaksi/article/view/9759} }
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Abstract:
Public Service Announcements (PSAs) is one form of promotion strategies are often used insocial marketing activities. Like commercials in general, PSAs should have an effective message tobe able to change the behavior of the target adopter as desired social marketers. So it takes a creativestrategy in the preparation of a persuasive message and also the media placement of the PSAs thatthe ad is more effective in inducing the target adopter to change behavior.
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