STRATEGI KREATIF IKLAN LAYANAN MASYARAKAT (ILM) DALAM PEMASARAN SOSIAL

*Naima Khoiru Nisa  -  , Indonesia
Published: 2 Jul 2015.
Open Access

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Abstract

Abstract:


Public Service Announcements (PSAs) is one form of promotion strategies are often used in
social marketing activities. Like commercials in general, PSAs should have an effective message to
be able to change the behavior of the target adopter as desired social marketers. So it takes a creative
strategy in the preparation of a persuasive message and also the media placement of the PSAs that
the ad is more effective in inducing the target adopter to change behavior.

Keywords: Public Service Announcements (PSAs),creative strategies, social marketing

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Last update: 2021-02-28 20:43:41

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