skip to main content

The Monomyth in Momoiro Clover Z's Narrative

Faculty of Language and Culture, Universitas Darma Persada, Jl. Taman Malaka Selatan No.8, RW.6, Pd. Klp., Kec. Duren Sawit, Kota Jakarta Timur, Daerah Khusus Ibukota Jakarta 13450, Indonesia

Received: 1 Sep 2023; Revised: 21 Dec 2023; Accepted: 31 Dec 2023; Available online: 31 Dec 2023; Published: 31 Dec 2023.
Open Access Copyright (c) 2023 IZUMI under http://creativecommons.org/licenses/by-sa/4.0/.

Citation Format:
Abstract

This study explores the distinctive narrative of Momoiro Clover Z, a Japanese female idol group that defied traditional idol conventions. Central to Momoiro Clover Z's identity was their deliberate departure from the typical kawaii idol image, portraying themselves as strong women. Their narrative closely adhered to the monomyth or Hero's Journey framework, chronicling their transformation from ordinary individuals to celebrated idols. This storytelling strategy resonated deeply with fans and was pivotal to their meteoric rise. Despite having only few members and abolishing interactive events like handshakes, Momoiro Clover Z used the concept of kyara to distinguish members and engage fans. They cultivated a family-friendly image, appealing to diverse demographics while avoiding objectification and the sexualization often associated with idols. In summary, Momoiro Clover Z's success can be attributed to their unique narrative approach, differentiating them from traditional idols, and their emphasis on their journey to stardom. By incorporating elements of the monomyth framework, they solidified their identity as strong women and earned their status as one of Japan's most influential female idol groups.

Fulltext View|Download
Keywords: Idol; Media; Narrative; Monomyth

Article Metrics:

  1. Aoyagi, H. (2000). Pop Idol and Asian Identity, Japan Pop!: Inside the World of Japanese Popular Culture ed. Timothy J. Craig. M.E. Sharpe
  2. Campbell, J. (2012). The hero with a thousand faces (3rd ed.). New World Library
  3. Galbraith, Patrick W. (2012). Idols: The Image of Desire in Japanese Consumer Capitalism. Idols and Celebrity in Japanese Media Culture ed. Patrick W. Galbraith dan Jason G. Karlin. Palgrave Macmillan
  4. Herwitz, D. (2008). The Star as Icon: Celebrity in the Age of Mass Consumption. Columbia University Press. https://doi.org/10.7312/herw14540
  5. Klossowski, P. (2007). Nietzsche and the Vicious Circle. (D.W. Smith, Trans.). The University of Chicago Press. (Original work published 1969)
  6. Kojima, K. (2018). ももクロ非常識ビジネス学. Wani Books
  7. McGinnis, D.S. (2017). Klossowski and His Simulacra. Philosophy Compass, vol. 12. https://doi.org/10.1111/phc3.12462
  8. Nagaike, K. (2012). Johnny’s Idols as Icons: Female Desires to Fantasize and Consume Male Idol Images. Idols and Celebrity in Japanese Media Culture ed. Patrick W. Galbraith dan Jason G. Palgrave Macmillan
  9. Nishi, K. (2017). アイドル・メディア論講義 (Idol through the Prism of Media Theory). Tokyo University Press
  10. Smith, D.W. (2005). Klossowski’s Reading of Nietzche: Impulses, Phantasms, Simulacra, Stereotypes. Diacritics, 35-1, 8-21
  11. Velez, D.V. (2019). Deleuze and the Simulacrum: Between the Phantasm and Fantasy (a Genealogical Reading). Tijdschrift voor Filosofie, 81, 131-149
  12. Vogler, C. (2007). The Writer’s Journey—Third Edition. Michael Wiese Productions
  13. Katayama, J. (Production supervisor). . (2015, August 21). あさイチ [Asaichi]. [TV series episode]. Nippon Housou Kyoukai
  14. Ootomo, Y. (Producer). (2015, March 1). 誰だって波瀾爆笑 [EVERYBODY Haran Bakushow]. [TV series episode]. Nippon TV
  15. (n.d). (2013, November 10). サンバリュ THE Q [Sanbaryu THE Q]. [TV series episode]. Nippon TV
  16. Motohiro, K. (Director). (2018). はじめてのももクロ -10th Anniversary Edition- [Hajimete no Momoclo -10th Anniversary Edition]. [Film]. ROBOT; Stardust Pictures
  17. Martin, I. (2013, May 16). Momoiro Clover Z "5th Dimension". The Japan Times. Retrieved May 17, 2023, from https://www.japantimes.co.jp/culture/2013/05/16/music/cd-reviews/momoiro-clover-z-5th-dimension/
  18. (2013, June 24). ももクロ、初のAKB超え タレントパワーランキング. Nikkei.com. Retrieved May 17, 2023, from https://style.nikkei.com/article/DGXNASFK17032_X10C13A6000000/
  19. (2018, January 15). ももクロ有安杏果、卒業&引退で衝撃 トレンドに関連ワード入り乱れる. Modelpress.jp. Retrieved May 17, 2023, from https://mdpr.jp/news/detail/1740548
  20. (n.d.). Momoclo.net. Retrieved May 17, 2023, from https://www.momoclo.net/profile/

Last update:

No citation recorded.

Last update: 2024-05-27 10:26:50

No citation recorded.