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The Monomyth in Momoiro Clover Z's Narrative

Faculty of Language and Culture, Universitas Darma Persada, Jl. Taman Malaka Selatan No.8, RW.6, Pd. Klp., Kec. Duren Sawit, Kota Jakarta Timur, Daerah Khusus Ibukota Jakarta 13450, Indonesia

Received: 1 Sep 2023; Revised: 21 Dec 2023; Accepted: 31 Dec 2023; Available online: 31 Dec 2023; Published: 31 Dec 2023.
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This study explores the distinctive narrative of Momoiro Clover Z, a Japanese female idol group that defied traditional idol conventions. Central to Momoiro Clover Z's identity was their deliberate departure from the typical kawaii idol image, portraying themselves as strong women. Their narrative closely adhered to the monomyth or Hero's Journey framework, chronicling their transformation from ordinary individuals to celebrated idols. This storytelling strategy resonated deeply with fans and was pivotal to their meteoric rise. Despite having only few members and abolishing interactive events like handshakes, Momoiro Clover Z used the concept of kyara to distinguish members and engage fans. They cultivated a family-friendly image, appealing to diverse demographics while avoiding objectification and the sexualization often associated with idols. In summary, Momoiro Clover Z's success can be attributed to their unique narrative approach, differentiating them from traditional idols, and their emphasis on their journey to stardom. By incorporating elements of the monomyth framework, they solidified their identity as strong women and earned their status as one of Japan's most influential female idol groups.

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Keywords: Idol; Media; Narrative; Monomyth

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