BibTex Citation Data :
@article{JAB22695, author = {Sendhang Nurseto}, title = {Pengaruh Saluran Distribusi dan Promosi Terhadap Kinerja Pemasaran (Studi Kasus Pada UKM Furniture Kota Semarang)}, journal = {Jurnal Administrasi Bisnis}, volume = {7}, number = {2}, year = {2018}, keywords = {Channel Distribution; Marketing Performance; Promotion}, abstract = { Realization of production every year on average only reaches 90 % of the target. The problems in this research are : a) How does the Infuence of Distribution Channels to Marketing Performance? ; b) How does the Infuence of Promotion to Marketing Performance? ; c) How does the Infuence of Distribution Channels and Promotion to Marketing Performance simultaneously? Results from this study are, there is an influences of distribution channels for marketing performance, with 5,751 t value and significance 0.000 < 0.005. There is an influence of promotion on the performance of the marketing campaign with 8,631 t value and significance 0.000 <0.005. There is the influence of distribution channels and promotion simultaneously on marketing performance with F count 38.788 and significance 0.000 <0.005. However, according to the researchers there are some things that could be improved. Among other things need to improve is the convenience for the customer visiting the store. Promotion is done by entrepreneurs pretty good, But it would be better if employers follow the exhibition events held in major cities on a regular basis. Realisasi produksi setiap tahun rata-rata hanya mencapai 90% dari target. Permasalahan dalam penelitian ini adalah: a) Bagaimana Pengaruh Saluran Distribusi terhadap Kinerja Pemasaran?; b) Bagaimana Pengaruh Promosi terhadap Kinerja Pemasaran?; c) Bagaimana Pengaruh Saluran Distribusi dan Promosi terhadap Kinerja Pemasaran secara bersamaan?. Hasil dari penelitian ini adalah, terdapat pengaruh saluran distribusi terhadap kinerja pemasaran, dengan nilai t 5,751 dan signifikansi 0,000 <0,005. Ada pengaruh promosi terhadap kinerja kampanye pemasaran dengan nilai t 8,631 dan signifikansi 0,000 <0,005. Ada pengaruh saluran distribusi dan promosi secara simultan terhadap kinerja pemasaran dengan F hitung 38,788 dan signifikansi 0,000 <0,005. Namun, menurut para peneliti ada beberapa hal yang bisa diperbaiki. Di antara hal lain yang perlu ditingkatkan adalah kenyamanan bagi pelanggan yang mengunjungi toko. Promosi yang dilakukan oleh pengusaha cukup baik, tetapi akan lebih baik jika pengusaha mengikuti acara pameran yang diadakan di kota-kota besar secara rutin. }, issn = {2548-4923}, pages = {103--107} doi = {10.14710/jab.v7i2.22695}, url = {https://ejournal.undip.ac.id/index.php/janis/article/view/22695} }
Refworks Citation Data :
Realization of production every year on average only reaches 90 % of the target. The problems in this research are: a) How does the Infuence of Distribution Channels to Marketing Performance?; b) How does the Infuence of Promotion to Marketing Performance?; c) How does the Infuence of Distribution Channels and Promotion to Marketing Performance simultaneously? Results from this study are, there is an influences of distribution channels for marketing performance, with 5,751 t value and significance 0.000 < 0.005. There is an influence of promotion on the performance of the marketing campaign with 8,631 t value and significance 0.000 <0.005. There is the influence of distribution channels and promotion simultaneously on marketing performance with F count 38.788 and significance 0.000 <0.005. However, according to the researchers there are some things that could be improved. Among other things need to improve is the convenience for the customer visiting the store. Promotion is done by entrepreneurs pretty good, But it would be better if employers follow the exhibition events held in major cities on a regular basis.
Realisasi produksi setiap tahun rata-rata hanya mencapai 90% dari target. Permasalahan dalam penelitian ini adalah: a) Bagaimana Pengaruh Saluran Distribusi terhadap Kinerja Pemasaran?; b) Bagaimana Pengaruh Promosi terhadap Kinerja Pemasaran?; c) Bagaimana Pengaruh Saluran Distribusi dan Promosi terhadap Kinerja Pemasaran secara bersamaan?. Hasil dari penelitian ini adalah, terdapat pengaruh saluran distribusi terhadap kinerja pemasaran, dengan nilai t 5,751 dan signifikansi 0,000 <0,005. Ada pengaruh promosi terhadap kinerja kampanye pemasaran dengan nilai t 8,631 dan signifikansi 0,000 <0,005. Ada pengaruh saluran distribusi dan promosi secara simultan terhadap kinerja pemasaran dengan F hitung 38,788 dan signifikansi 0,000 <0,005. Namun, menurut para peneliti ada beberapa hal yang bisa diperbaiki. Di antara hal lain yang perlu ditingkatkan adalah kenyamanan bagi pelanggan yang mengunjungi toko. Promosi yang dilakukan oleh pengusaha cukup baik, tetapi akan lebih baik jika pengusaha mengikuti acara pameran yang diadakan di kota-kota besar secara rutin.
Article Metrics:
Last update:
Pemberdayaan Masyarakat dalam Melakukan Promosi Maggot Melalui Media Sosial Facebook di KWT Mulyo Tani
Literasi Aspek Pemasaran pada UKM “Nabil Collection”
Last update: 2024-11-20 22:39:24
Starting from 2022, the author(s) whose article is published in the Jurnal Administrasi Bisnis (JAB) attain the copyright for their article and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. By submitting the manuscript to JAB, the author(s) agree with this policy. No special document approval is required.
The author(s) guarantee that:
The author(s) retain all rights to the published work, such as (but not limited to) the following rights:
Suppose the article was prepared jointly by more than one author. Each author submitting the manuscript warrants that all co-authors have given their permission to agree to copyright and license notices (agreements) on their behalf and notify co-authors of the terms of this policy. Jurnal Administrasi Bisnis (JAB) will not be held responsible for anything that may arise because of the writer's internal dispute. Jurnal Administrasi Bisnis (JAB) will only communicate with correspondence authors.
Authors should also understand that their articles (and any additional files, including data sets, and analysis/computation data) will become publicly available once published. The license of published articles (and additional data) will be governed by a Creative Commons Attribution-ShareAlike 4.0 International License. Jurnal Administrasi Bisnis (JAB) allows users to copy, distribute, display and perform work under license. Users need to attribute the author(s) and Jurnal Administrasi Bisnis (JAB) to distribute works in journals and other publication media. Unless otherwise stated, the author(s) is a public entity as soon as the article is published.
Jurnal Administrasi Bisnis oleh http://ejournal.undip.ac.id/index.php/janis/ disebarluaskan di bawah Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional.
Lihat Pengunjung
