BibTex Citation Data :
@article{JAB22695, author = {Sendhang Nurseto}, title = {Pengaruh Saluran Distribusi dan Promosi Terhadap Kinerja Pemasaran (Studi Kasus Pada UKM Furniture Kota Semarang)}, journal = {Jurnal Administrasi Bisnis}, volume = {7}, number = {2}, year = {2018}, keywords = {Channel Distribution; Marketing Performance; Promotion}, abstract = { Realization of production every year on average only reaches 90 % of the target. The problems in this research are : a) How does the Infuence of Distribution Channels to Marketing Performance? ; b) How does the Infuence of Promotion to Marketing Performance? ; c) How does the Infuence of Distribution Channels and Promotion to Marketing Performance simultaneously? Results from this study are, there is an influences of distribution channels for marketing performance, with 5,751 t value and significance 0.000 < 0.005. There is an influence of promotion on the performance of the marketing campaign with 8,631 t value and significance 0.000 <0.005. There is the influence of distribution channels and promotion simultaneously on marketing performance with F count 38.788 and significance 0.000 <0.005. However, according to the researchers there are some things that could be improved. Among other things need to improve is the convenience for the customer visiting the store. Promotion is done by entrepreneurs pretty good, But it would be better if employers follow the exhibition events held in major cities on a regular basis. Realisasi produksi setiap tahun rata-rata hanya mencapai 90% dari target. Permasalahan dalam penelitian ini adalah: a) Bagaimana Pengaruh Saluran Distribusi terhadap Kinerja Pemasaran?; b) Bagaimana Pengaruh Promosi terhadap Kinerja Pemasaran?; c) Bagaimana Pengaruh Saluran Distribusi dan Promosi terhadap Kinerja Pemasaran secara bersamaan?. Hasil dari penelitian ini adalah, terdapat pengaruh saluran distribusi terhadap kinerja pemasaran, dengan nilai t 5,751 dan signifikansi 0,000 <0,005. Ada pengaruh promosi terhadap kinerja kampanye pemasaran dengan nilai t 8,631 dan signifikansi 0,000 <0,005. Ada pengaruh saluran distribusi dan promosi secara simultan terhadap kinerja pemasaran dengan F hitung 38,788 dan signifikansi 0,000 <0,005. Namun, menurut para peneliti ada beberapa hal yang bisa diperbaiki. Di antara hal lain yang perlu ditingkatkan adalah kenyamanan bagi pelanggan yang mengunjungi toko. Promosi yang dilakukan oleh pengusaha cukup baik, tetapi akan lebih baik jika pengusaha mengikuti acara pameran yang diadakan di kota-kota besar secara rutin. }, issn = {2548-4923}, pages = {103--107} doi = {10.14710/jab.v7i2.22695}, url = {https://ejournal.undip.ac.id/index.php/janis/article/view/22695} }
Refworks Citation Data :
Realization of production every year on average only reaches 90 % of the target. The problems in this research are: a) How does the Infuence of Distribution Channels to Marketing Performance?; b) How does the Infuence of Promotion to Marketing Performance?; c) How does the Infuence of Distribution Channels and Promotion to Marketing Performance simultaneously? Results from this study are, there is an influences of distribution channels for marketing performance, with 5,751 t value and significance 0.000 < 0.005. There is an influence of promotion on the performance of the marketing campaign with 8,631 t value and significance 0.000 <0.005. There is the influence of distribution channels and promotion simultaneously on marketing performance with F count 38.788 and significance 0.000 <0.005. However, according to the researchers there are some things that could be improved. Among other things need to improve is the convenience for the customer visiting the store. Promotion is done by entrepreneurs pretty good, But it would be better if employers follow the exhibition events held in major cities on a regular basis.
Realisasi produksi setiap tahun rata-rata hanya mencapai 90% dari target. Permasalahan dalam penelitian ini adalah: a) Bagaimana Pengaruh Saluran Distribusi terhadap Kinerja Pemasaran?; b) Bagaimana Pengaruh Promosi terhadap Kinerja Pemasaran?; c) Bagaimana Pengaruh Saluran Distribusi dan Promosi terhadap Kinerja Pemasaran secara bersamaan?. Hasil dari penelitian ini adalah, terdapat pengaruh saluran distribusi terhadap kinerja pemasaran, dengan nilai t 5,751 dan signifikansi 0,000 <0,005. Ada pengaruh promosi terhadap kinerja kampanye pemasaran dengan nilai t 8,631 dan signifikansi 0,000 <0,005. Ada pengaruh saluran distribusi dan promosi secara simultan terhadap kinerja pemasaran dengan F hitung 38,788 dan signifikansi 0,000 <0,005. Namun, menurut para peneliti ada beberapa hal yang bisa diperbaiki. Di antara hal lain yang perlu ditingkatkan adalah kenyamanan bagi pelanggan yang mengunjungi toko. Promosi yang dilakukan oleh pengusaha cukup baik, tetapi akan lebih baik jika pengusaha mengikuti acara pameran yang diadakan di kota-kota besar secara rutin.
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