Business Roadmap Model: A Review of Research

Finnah Fourqoniah; Riyan Danu Setiawan; Muhammad Fikry Aransyah

doi:10.14710/jab.v10i2.36974

DOI: https://doi.org/10.14710/jab.v10i2.36974

Business Roadmap Model: A Review of Research

Finnah Fourqoniah - Universitas Mulawarman, Indonesia

*Riyan Danu Setiawan - Universitas Mulawarman, Indonesia

Muhammad Fikry Aransyah - Universitas Mulawarman, Indonesia

Received: 26 Feb 2021; Revised: 24 Aug 2021; Accepted: 24 Aug 2021; Available online: 30 Sep 2021; Published: 30 Sep 2021.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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Abstract

In doing business, business actors must understand the importance of a business model in entrepreneurship; a business strategy is needed. There are several business models, but the one most often used by business actors is the Business Model Canvas or what we usually know (BMC). According to several studies, the Business Model Canvas is a business model that can still be developed into a more detailed business model and better mapping. Then from the Business Model Canvas, a new business model was developed, namely the Business Road Map, to win the market competition. Business Road Map is a pattern or Business Mapping Method to build a business model/business plan capable of creating growth over time.

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Keywords: Business Model; Business Model Canvas; Business Road Map; Business development

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Section: Articles

Language : EN

In Vol 10, No 2 (2021)

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