BibTex Citation Data :
@article{JAB52938, author = {Nancy Sianipar and Sartika Djamaluddin}, title = {Hubungan Literasi Digital dengan Keputusan Belanja Online}, journal = {Jurnal Administrasi Bisnis}, volume = {12}, number = {2}, year = {2023}, keywords = {digital literacy; millenial generation; online shopping}, abstract = { Online shopping attracts special attention because transactions for goods/services are able to be applied anytime and anywhere. Digital literacy was indicated having impact to push a person doing online shopping. By having optimal digital literacy, the increasing trend of internet users’ share was expected to be in line with the increase of online shopping. The purpose of this study was to investigate the relationship between digital literacy and online shopping decision, taking account into individual characteristics, digital infrastructure, regional characteristics, before and at the beginning of the pandemic in Indonesia. This study analyse cross section data based on Indonesian survey in 2019 and 2020 using the probit model. The results show that digital literacy has a significantly greater probability to push online shopping decision. In addition, the middle education group, the millennial, the population living in Java and Bali, as well as the fifth income quintile population significantly correlate with individual decision to shop online. This opportunity can be utilized by MSME to differ the products to those intended market segments. Belanja online merupakan salah satu pemanfaatan internet yang sangat menjanjikan karena transaksi barang atau jasa dapat terjadi tanpa dibatasi ruang dan waktu. Salah satu faktor yang diperkirakan mendorong seseorang untuk melakukan belanja online adalah pemahaman individu atas literasi digital. Dengan literasi digital yang optimal, tren peningkatan porsi pengguna internet diharapkan sejalan dengan peningkatan penggunaan internet untuk berbelanja online. Tujuan penelitian ini adalah menyelidiki hubungan literasi digital dan keputusan belanja online dengan mempertimbangkan karakteristik individu, infrastruktur digital, karakteristik wilayah, sebelum dan pada awal masa pandemi di Indonesia. Penelitian ini menganalisis data cross section berdasarkan hasil survei penduduk Indonesia pada tahun 2019 dan 2020 menggunakan model probit. Hasil penelitian menunjukkan bahwa literasi digital secara signifikan memiliki peluang lebih besar terhadap keputusan individu untuk belanja online. Selain itu, kelompok middle education, milenial, penduduk berdomisili di Jawa dan Bali, serta penduduk kuintil pendapatan kelima secara signifikan berpeluang lebih besar terhadap keputusan individu untuk belanja online. Peluang ini dapat dimanfaatkan oleh para pelaku UMKM untuk mendiferensiasi produknya pada segmen pasar dimaksud. }, issn = {2548-4923}, pages = {187--200} doi = {10.14710/jab.v12i2.52938}, url = {https://ejournal.undip.ac.id/index.php/janis/article/view/52938} }
Refworks Citation Data :
Online shopping attracts special attention because transactions for goods/services are able to be applied anytime and anywhere. Digital literacy was indicated having impact to push a person doing online shopping. By having optimal digital literacy, the increasing trend of internet users’ share was expected to be in line with the increase of online shopping. The purpose of this study was to investigate the relationship between digital literacy and online shopping decision, taking account into individual characteristics, digital infrastructure, regional characteristics, before and at the beginning of the pandemic in Indonesia. This study analyse cross section data based on Indonesian survey in 2019 and 2020 using the probit model. The results show that digital literacy has a significantly greater probability to push online shopping decision. In addition, the middle education group, the millennial, the population living in Java and Bali, as well as the fifth income quintile population significantly correlate with individual decision to shop online. This opportunity can be utilized by MSME to differ the products to those intended market segments.
Belanja online merupakan salah satu pemanfaatan internet yang sangat menjanjikan karena transaksi barang atau jasa dapat terjadi tanpa dibatasi ruang dan waktu. Salah satu faktor yang diperkirakan mendorong seseorang untuk melakukan belanja online adalah pemahaman individu atas literasi digital. Dengan literasi digital yang optimal, tren peningkatan porsi pengguna internet diharapkan sejalan dengan peningkatan penggunaan internet untuk berbelanja online. Tujuan penelitian ini adalah menyelidiki hubungan literasi digital dan keputusan belanja online dengan mempertimbangkan karakteristik individu, infrastruktur digital, karakteristik wilayah, sebelum dan pada awal masa pandemi di Indonesia. Penelitian ini menganalisis data cross section berdasarkan hasil survei penduduk Indonesia pada tahun 2019 dan 2020 menggunakan model probit. Hasil penelitian menunjukkan bahwa literasi digital secara signifikan memiliki peluang lebih besar terhadap keputusan individu untuk belanja online. Selain itu, kelompok middle education, milenial, penduduk berdomisili di Jawa dan Bali, serta penduduk kuintil pendapatan kelima secara signifikan berpeluang lebih besar terhadap keputusan individu untuk belanja online. Peluang ini dapat dimanfaatkan oleh para pelaku UMKM untuk mendiferensiasi produknya pada segmen pasar dimaksud.
Article Metrics:
Last update:
Last update: 2024-07-18 04:09:18
Starting from 2022, the author(s) whose article is published in the Jurnal Administrasi Bisnis (JAB) attain the copyright for their article and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. By submitting the manuscript to JAB, the author(s) agree with this policy. No special document approval is required.
The author(s) guarantee that:
The author(s) retain all rights to the published work, such as (but not limited to) the following rights:
Suppose the article was prepared jointly by more than one author. Each author submitting the manuscript warrants that all co-authors have given their permission to agree to copyright and license notices (agreements) on their behalf and notify co-authors of the terms of this policy. Jurnal Administrasi Bisnis (JAB) will not be held responsible for anything that may arise because of the writer's internal dispute. Jurnal Administrasi Bisnis (JAB) will only communicate with correspondence authors.
Authors should also understand that their articles (and any additional files, including data sets, and analysis/computation data) will become publicly available once published. The license of published articles (and additional data) will be governed by a Creative Commons Attribution-ShareAlike 4.0 International License. Jurnal Administrasi Bisnis (JAB) allows users to copy, distribute, display and perform work under license. Users need to attribute the author(s) and Jurnal Administrasi Bisnis (JAB) to distribute works in journals and other publication media. Unless otherwise stated, the author(s) is a public entity as soon as the article is published.
Jurnal Administrasi Bisnis oleh http://ejournal.undip.ac.id/index.php/janis/ disebarluaskan di bawah Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional.
Lihat Pengunjung
