Analisis Faktor-Faktor Yang Memengaruhi Loyalitas Konsumen Tupperware (Studi Pada Konsumen Tupperware di Universitas Diponegoro)

Nurullaili Nurullaili; Andi Wijayanto

doi:10.14710/jab.v2i1.5357

DOI: https://doi.org/10.14710/jab.v2i1.5357

Analisis Faktor-Faktor Yang Memengaruhi Loyalitas Konsumen Tupperware (Studi Pada Konsumen Tupperware di Universitas Diponegoro)

Nurullaili Nurullaili - Universitas Diponegoro, Indonesia

*Andi Wijayanto

- Universitas Diponegoro, Indonesia

Published: 29 Mar 2013.

Citation Format:

Abstract

This research aims to analyze the factors affecting loyalty of Tupperware customers. Estimated factors that affect customer loyalty are product quality, price, promotion, and design variables. This research is an explanatory research. Sampling technique is a purposive sampling, with a sample of 100 Tupperware customers at Diponegoro University. The analysis method used in this research is a multiple linear regression analysis. The result of this study indicates that product quality, price, promotion, and design variables are factors that significantly affect customer loyalty. Price variable is the most influential factor to customer loyalty. The coefficient of determination of 0.854 indicates that 85.4 percent of variation in customer loyalty can be explained by four independent variables used in the regression equation. This research suggests Tupperware keep the quality of its products and enchance promotion. The product design should be more interesting to make people more loyal to this product.

Fulltext View|Download

Keywords: Kualitas Produk; Harga; Promosi; Desain; Loyalitas

Article Metrics:

Article Info

Section: Articles

Language : ID

In Vol 2, No 1 (2013)

Recent articles

ANALISIS PENGUKURAN PRODUKTIFITAS KEUANGAN MENGGUNAKAN METODE VALUE ADDED PADA HOTEL PEONY PONTIANAK PENGARUH STRES KERJA DAN LINGKUNGAN KERJA FISIK TERHADAP KINERJA KARYAWAN OUTSOURCING PADA PT. BANK JATENG CABANG KOORDINATOR DAN CABANG PEMBANTU WILAYAH KOTA SEMARANG PROFIL TENAGA KERJA PEREMPUAN DI SEKTOR USAHA KECIL MENENGAH (Studi Pada Tenaga Kerja Perempuan UKM Konveksi Di Kota Semarang) More recent articles

Most cited articles

Pengembangan Pariwisata Berbasis Budaya dan Kearifan Lokal Pengaruh Nilai Pelanggan dan Kualitas Layanan Terhadap Loyalitas Pelanggan, Melalui Kepuasan Pelanggan Pada Pelanggan Bus Efisiensi (Studi PO Efisiensi Jurusan Yogyakarta-Cilacap) Pengaruh Keselamatan Dan Kesehatan Kerja Terhadap Prestasi Kerja Karyawan Pada PT. PLN (Persero) APJ Semarang Pengaruh E-Service Quality dan E-Security Seals Terhadap E-Satisfaction Melalui Keputusan Pembelian Konsumen E-Commerce (Studi Kasus pada Konsumen Lazada Indonesia) More cited articles

Last update:

The Effect of Brand Image and Product Quality on Fast Food Consumer Loyalty in East Java Province
Dewi Riski Melania, Rita Ambarwati Sukmono. Indonesian Journal of Law and Economics Review, 17 , 2022. doi: 10.21070/ijler.v17i0.832

Last update: 2024-04-17 06:29:55

No citation recorded.

Starting from 2022, the author(s) whose article is published in the Jurnal Administrasi Bisnis (JAB) attain the copyright for their article and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. By submitting the manuscript to JAB, the author(s) agree with this policy. No special document approval is required.

The author(s) guarantee that:

their article is original, written by the mentioned author(s),
has never been published before,
does not contain statements that violate the law, and
does not violate the rights of others, is subject to copyright held exclusively by the author(s), and is free from the rights of third parties, and that the necessary written permission to quote from other sources has been obtained by the author(s).

The author(s) retain all rights to the published work, such as (but not limited to) the following rights:

Copyright and other proprietary rights related to the article, such as patents,
The right to use the substance of the article in its own future works, including lectures and books,
The right to reproduce the article for its own purposes,
The right to archive all versions of the article in any repository, and
The right to enter into separate additional contractual arrangements for the non-exclusive distribution of published versions of the article (for example, posting them to institutional repositories or publishing them in a book), acknowledging its initial publication in this journal (Jurnal Administrasi Bisnis).

Suppose the article was prepared jointly by more than one author. Each author submitting the manuscript warrants that all co-authors have given their permission to agree to copyright and license notices (agreements) on their behalf and notify co-authors of the terms of this policy. Jurnal Administrasi Bisnis (JAB) will not be held responsible for anything that may arise because of the writer's internal dispute. Jurnal Administrasi Bisnis (JAB) will only communicate with correspondence authors.

Authors should also understand that their articles (and any additional files, including data sets, and analysis/computation data) will become publicly available once published. The license of published articles (and additional data) will be governed by a Creative Commons Attribution-ShareAlike 4.0 International License. Jurnal Administrasi Bisnis (JAB) allows users to copy, distribute, display and perform work under license. Users need to attribute the author(s) and Jurnal Administrasi Bisnis (JAB) to distribute works in journals and other publication media. Unless otherwise stated, the author(s) is a public entity as soon as the article is published.