BibTex Citation Data :
@article{JAB56262, author = {Ibtihajar Al Ihsan and Kurniawati Chrisjatmiko}, title = {Pengaruh Self-Congruity Pengguna Smartphone terhadap Brand Trust melalui Brand Experience sebagai mediator}, journal = {Jurnal Administrasi Bisnis}, volume = {13}, number = {2}, year = {2024}, keywords = {Brand experience; Brand trust; Self-congruity; Smartphone}, abstract = { This research is proposed to determine the influence of self-congruity from actual, ideal and social self-congruity aspects on brand trust mediated by brand experience. The survey was conducted on individuals in Indonesia who use one of the smartphone brands with the largest market share in the country, namely Oppo, Samsung, Xiaomi, Vivo, Apple, Realme, Infinix and Asus. The total samples obtained was 279. The sampling method was carried out by purposive sampling with a cross-sectional way. The model fit test uses Structural Equation Modeling (SEM) as a requirement to continue with hypothesis testing. The results of the study show that there is an influence of actual self-congruity, ideal self-congruity, and social self-congruity on brand trust mediated by brand experience. Moreover, this research also proves that brand experience has an influence towards brand trust. Penelitian ini diajukan untuk mengetahui pengaruh self-congruity dari aspek actual, ideal dan social self-congruity terhadap brand trust yang dimediasi oleh brand experience . Survei dilakukan terhadap individu di Indonesia yang menggunakan salah satu merek smartphone dengan pangsa pasar terbesar, yaitu Oppo, Samsung, Xiaomi, Vivo, Apple, Realme, Infinix atau Asus. Jumlah sampel yang diperoleh adalah 279. Metode pengambilan sampling dilakukan dengan purposive sampling dengan cara cross-sectional . Pengujian kesesuaian model menggunakan Structural Equation Modelling (SEM) sebagai syarat agar kemudian dapat dilakukan pengujian hipotesis. Hasil dari penelitian menunjukkan bahwa terdapat pengaruh actual self-congruity , ideal self-congruity , dan social self-congruity terhadap brand trust yang dimediasi oleh brand experience . Selain itu, penelitian juga membuktikan bahwa brand experience memiliki pengaruh terhadap brand trust . }, issn = {2548-4923}, pages = {117--130} doi = {10.14710/jab.v13i2.56262}, url = {https://ejournal.undip.ac.id/index.php/janis/article/view/56262} }
Refworks Citation Data :
This research is proposed to determine the influence of self-congruity from actual, ideal and social self-congruity aspects on brand trust mediated by brand experience. The survey was conducted on individuals in Indonesia who use one of the smartphone brands with the largest market share in the country, namely Oppo, Samsung, Xiaomi, Vivo, Apple, Realme, Infinix and Asus. The total samples obtained was 279. The sampling method was carried out by purposive sampling with a cross-sectional way. The model fit test uses Structural Equation Modeling (SEM) as a requirement to continue with hypothesis testing. The results of the study show that there is an influence of actual self-congruity, ideal self-congruity, and social self-congruity on brand trust mediated by brand experience. Moreover, this research also proves that brand experience has an influence towards brand trust.
Penelitian ini diajukan untuk mengetahui pengaruh self-congruity dari aspek actual, ideal dan social self-congruityterhadap brand trust yang dimediasi oleh brand experience. Survei dilakukan terhadap individu di Indonesia yang menggunakan salah satu merek smartphone dengan pangsa pasar terbesar, yaitu Oppo, Samsung, Xiaomi, Vivo, Apple, Realme, Infinix atau Asus.Jumlah sampel yang diperoleh adalah 279. Metode pengambilan sampling dilakukan dengan purposive sampling dengan cara cross-sectional. Pengujian kesesuaian model menggunakan Structural Equation Modelling (SEM) sebagai syarat agar kemudian dapat dilakukan pengujian hipotesis. Hasil dari penelitian menunjukkan bahwa terdapat pengaruh actual self-congruity, ideal self-congruity, dan social self-congruity terhadap brand trust yang dimediasi oleh brand experience. Selain itu, penelitian juga membuktikan bahwa brand experience memiliki pengaruh terhadap brand trust.
Article Metrics:
Last update:
Last update: 2024-10-31 22:00:46
Starting from 2022, the author(s) whose article is published in the Jurnal Administrasi Bisnis (JAB) attain the copyright for their article and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. By submitting the manuscript to JAB, the author(s) agree with this policy. No special document approval is required.
The author(s) guarantee that:
The author(s) retain all rights to the published work, such as (but not limited to) the following rights:
Suppose the article was prepared jointly by more than one author. Each author submitting the manuscript warrants that all co-authors have given their permission to agree to copyright and license notices (agreements) on their behalf and notify co-authors of the terms of this policy. Jurnal Administrasi Bisnis (JAB) will not be held responsible for anything that may arise because of the writer's internal dispute. Jurnal Administrasi Bisnis (JAB) will only communicate with correspondence authors.
Authors should also understand that their articles (and any additional files, including data sets, and analysis/computation data) will become publicly available once published. The license of published articles (and additional data) will be governed by a Creative Commons Attribution-ShareAlike 4.0 International License. Jurnal Administrasi Bisnis (JAB) allows users to copy, distribute, display and perform work under license. Users need to attribute the author(s) and Jurnal Administrasi Bisnis (JAB) to distribute works in journals and other publication media. Unless otherwise stated, the author(s) is a public entity as soon as the article is published.
Jurnal Administrasi Bisnis oleh http://ejournal.undip.ac.id/index.php/janis/ disebarluaskan di bawah Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional.
Lihat Pengunjung
