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@article{JBS14516, author = {Prayogo Harto}, title = {RESENSI BUKU: MANAJEMEN \"FAST FOOD\" A LA CARTE}, journal = {JURNAL BISNIS STRATEGI}, volume = {6}, number = {4}, year = {2017}, keywords = {Stan Shih dalam membesarkan Acer ada dalam kalimat pertama judul buku ini \"Me-too is not my Style\"}, abstract = {Stan Shih, pendiri dari CEO Aser melalui bukunya ini mengungkapkan berbagai kiat-kiatnya dalam membesarkan Aser Group Melalui tiga strategi manajemen utama; \"fast food\" ala Mc Donald; model organisasi \"client -server\"; dan konsep \"merek global, sentuhan lokal'; Acer mengjukir-balikan konsep-konsep menajemen baku ynag selama ini kita kenal. Siapa yang pernah menyangka anak bawang dari Taiwan bisa mengerogoti gajah-gajah komputer Amerika, Eropah, dan Jepang. Stan Shih bukan sedang bermimpi saat Acer menjadi salah satu raksasa di bisnis teknologi informasi yang menakutkan bagi raksasa-raksasa bisnis lain, sekelas IBM dan Compaq.}, issn = {2580-1171}, pages = {101--103} doi = {10.14710/jbs.6.4.101-103}, url = {https://ejournal.undip.ac.id/index.php/jbs/article/view/14516} }
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