DOI: https://doi.org/10.14710/jbs.29.2.143-162

Determining Consumers’ Willingness to Buy Halal Meat

*Asri Sekar Mawar Firdausi  -  Faculty of Economics and Business, Universitas Gadjah Mada, Indonesia
Dea Farahdiba  -  Faculty of Economics and Business, Universitas Gadjah Mada, Indonesia
Abdillah Menri Munthe  -  Faculty of Economics and Business, Universitas Gadjah Mada, Indonesia
Open Access Copyright 2020 JURNAL BISNIS STRATEGI

Citation Format:
Abstract

The halal food industry is no longer underrated. Since consumers became very concerned about their daily consumption considering the hygiene that should be maintained. This research was aimed to measure the Indonesian consumers’ willingness to buy halal food, especially meat products, based on trust, awareness, packaging information, and food safety. However, Indonesian consumers’ demand for halal food is not proportional comparing to a large number of the Muslim population. Contrast to previous similar studies that adopting the Theory of Planned Behavior (TPB) or Theory of Reasoned Action (TRA) that focused more on halal awareness and halal labels, this study was adopting Hedonic Theory. This research using 186 data that were collected by online questionnaires. Data then analyzed using multiple linear regression and Ordinal Least Square (OLS). Results showed that only halal awareness and food safety are proven to have significant positive effects on willingness to buy. Regardless of Muslim and non-Muslim, halal awareness and food safety attract consumers’ willingness to buy halal-labeled meat products. To increase the willingness to buy halal meat products in Indonesia, the government and producers must be able to encourage awareness of the importance of eating halal food. Furthermore, they also must ensure the safety of that food. Hopefully, these findings can become input for stakeholders.

Fulltext View|Download
Keywords: halal trust; halal awareness; packaging information; food safety; halal meat

Article Metrics:

Article Info
Section: Articles
Language : EN
Recent articles
Interaksi Pengguna dan Jasa Pernikahan di Instagram Sebagai Alternatif Pencarian Informasi Larry Page’s Styles of Leadership Isu Proses Bisnis Berbasis Artificial Intelligence untuk Menyosong Era Industri 4.0 More recent articles
Most cited articles
ANALISIS FAKTOR FAKTOR YANG MEMPENGARUHI KINERJA KEUANGAN BANK UMUM DI INDONESIA (Studi Kasus Pada Bank Umum Dengan Total Assets Kurang Dari 1 Triliun) PENGARUH MOTIVASI KERJA, KOMUNIKASI ANTAR PRIBADI DAN KOMITMEN ORGANISASI TERHADAP KINERJA PEJABAT STRUKTURAL DAN DOSEN TETAP DI BEBERAPA PERGURUAN TINGGI SWASTA DI JAKARTA STUDI LINTAS BUDAYA KEPEMIMPINAN GAYA KOREA DI INDONESIA (Pada PT. Semarang Garment) EFFECT OF ROLE CONFLICT AND ROLE OVERLOAD TO BURNOUT AND ITS IMPACT ON CYBERLOAFING (STUDY ON PT PLN (PERSERO) PUSAT MANAJEMEN KONSTRUKSI) PENGARUH KOMITMEN ORGANISASI DAN GAYA KEPEMIMPINAN TERHADAP HUBUNGAN ANTARA PARTISIPASI ANGGARAN DAN KINERJA MANAJERIAL (Studi Empiris pada Kantor Cabang Perbankan Indonesia di Jakarta) More cited articles
  1. Abdul Latiff, Z. A. Bin, Rezai, G., Mohamed, Z., & Amizi Ayob, M. (2016). Food Labels’ Impact Assessment on Consumer Purchasing Behavior in Malaysia. Journal of Food Products Marketing, 22(2), 137–146. https://doi.org/10.1080/10454446.2013.856053
  2. Ahmed, A. (2008). Marketing of halal meat in the United Kingdom: Supermarkets versus local shops. British Food Journal, 110(7), 655–670. https://doi.org/10.1108/00070700810887149
  3. Ahmed, W., Najmi, A., Faizan, H. M., & Ahmed, S. (2019). Consumer behaviour towards willingness to pay for Halal products: An assessment of demand for Halal certification in a Muslim country. British Food Journal, 121(2), 492–504. https://doi.org/10.1108/BFJ-02-2018-0085
  4. Aji, H. M., & Dharmmesta, B. S. (2019). Subjective norm vs dogmatism: Christian consumer attitude towards Islamic TV advertising. Journal of Islamic Marketing, 10(3), 961–980. https://doi.org/10.1108/JIMA-01-2017-0006
  5. Aksoy, H., & Özsönmez, C. (2019). How millennials’ knowledge, trust, and product involvement affect the willingness to pay a premium price for fairtrade products? Asian Journal of Business Research, 9(2), 95–112. https://doi.org/10.14707/ajbr.190062
  6. Al-Ansi, A., Olya, H. G. T., & Han, H. (2019). Effect of general risk on trust, satisfaction, and recommendation intention for halal food. International Journal of Hospitality Management, 83(September), 210–219. https://doi.org/10.1016/j.ijhm.2018.10.017
  7. Alba, J. W, & Williams, E, F. 2013. Pleasure principles: a review of research on hedonic consumption. Journal of consumer psychology, 23(1) 2-18
  8. Alzeer, J., Rieder, U., & Hadeed, K. A. (2018). Rational and practical aspects of Halal and Tayyib in the context of food safety. Trends in Food Science and Technology, 71(August), 264–267
  9. https://doi.org/10.1016/j.tifs.2017.10.020
  10. Ambali, A. R., & Bakar, A. N. (2014). People’s Awareness on Halal Foods and Products: Potential Issues for Policy-makers. Procedia - Social and Behavioral Sciences, 121(September 2012), 3–25. https://doi.org/10.1016/j.sbspro.2014.01.1104
  11. Angulo, A. M., & Gil, J. M. (2007). Risk perception and consumer willingness to pay for certified beef in Spain. Food Quality and Preference, 18(8), 1106–1117. https://doi.org/10.1016/j.foodqual.2007.05.008
  12. Arslan, Y. (2020). Fonksiyonel Gıdalara Yönelik Güvenin Satın Alma İsteği Üzerindeki Etkisi: Genel Sağlık İlgileniminin Düzenleyici Rolü. Business and Economics Research Journal, 11(1), 279–291. https://doi.org/10.20409/berj.2020.250
  13. Ashadi, R. W. (2015). Halal Science: An Introduction (Journal of Halal Research, 1, 3). Retrieved from http://www.halalmui.org/images/stories/pdf/Journal-of-Halal-Research-Vol.1-No.1.pdf
  14. Ashraf, M. A. (2019). Islamic marketing and consumer behavior toward halal food purchase in Bangladesh: An analysis using SEM. Journal of Islamic Marketing, 10(3), 893–910. https://doi.org/10.1108/JIMA-03-2018-0051
  15. Ayyub, R. M. (2015). Exploring perceptions of non-Muslims towards Halal foods in UK. British Food Journal, 117(9), 2328–2343. https://doi.org/10.1108/BFJ-07-2014-0257
  16. Azam, A. (2016). An empirical study on non-Muslim’s packaged halal food manufacturers: Saudi Arabian consumers’ purchase intention. Journal of Islamic Marketing, 7(4), 441–460. https://doi.org/10.1108/JIMA-12-2014-0084
  17. Aziz, Y. A., & Chok, N. V. (2013). The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach. Journal of International Food and Agribusiness Marketing, 25(1), 1–23. https://doi.org/10.1080/08974438.2013.723997
  18. Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74–94. https://doi.org/10.1007/BF02723327
  19. Bashir, A. M., Bayat, A., Olutuase, S. O., & Abdul Latiff, Z. A. (2019). Factors affecting consumers’ intention towards purchasing halal food in South Africa: a structural equation modelling. Journal of Food Products Marketing, 25(1), 26–48. https://doi.org/10.1080/10454446.2018.1452813
  20. Beldad, A., De Jong, M., & Steehouder, M. (2010). How shall i trust the faceless and the intangible? A literature review on the antecedents of online trust. Computers in Human Behavior, 26(5), 857–869. https://doi.org/10.1016/j.chb.2010.03.013
  21. Bradu, C., Orquin, J. L., & Thøgersen, J. (2014). The Mediated Influence of a Traceability Label on Consumer’s Willingness to Buy the Labelled Product. Journal of Business Ethics, 124(2), 283–295. https://doi.org/10.1007/s10551-013-1872-2
  22. Buerke, A., Straatmann, T., Lin-Hi, N., & Müller, K. (2017). Consumer awareness and sustainability-focused value orientation as motivating factors of responsible consumer behavior. Review of Managerial Science, 11(4), 959–991. https://doi.org/10.1007/s11846-016-0211-2
  23. Carrigan, M., & Attalla, A. (2001). The myth of the ethical consumer – do ethics matter in purchase behaviour? Journal of Consumer Marketing, 18(7), 560–578. https://doi.org/10.1108/07363760110410263
  24. Carrillo, E., Varela, P., & Fiszman, S. (2012). Packaging information as a modulator of consumers’ perception of enriched and reduced-calorie biscuits in tasting and non-tasting tests. Food Quality and Preference, 25(2), 105–115. https://doi.org/10.1016/j.foodqual.2012.02.005
  25. Costanigro, M., & McCluskey, J. J. (2011). The Oxford Handbook of the Economics of Food Consumption and Policy. The Oxford Handbook of the Economics of Food Consumption and Policy, pp. 1–928. https://doi.org/10.1093/oxfordhb/9780199569441.001.0001
  26. D’Astous, A., Legoux, R., & Colbert, F. (2009). Consumer Perceptions of Promotional Offers in the Performing Arts: An Experimental Approach. Canadian Journal of Administrative Sciences / Revue Canadienne Des Sciences de l’Administration, 21(3), 242–254. https://doi.org/10.1111/j.1936-4490.2004.tb00339.x
  27. Devega, E. (2017). TEKNOLOGI Masyarakat Indonesia: Malas Baca Tapi Cerewet di Medsos. Retrieved from kominfo.go.id website: https://kominfo.go.id/index.php/content/detail/3415/Kominfo+%3A+Pengguna+Intern et+di+Indonesia+63+Juta+Orang/0/berita_satker
  28. Diamant, J. (2019). Which countries have the 10 largest Christian and Muslim populations? (Pew Research Center). Retrieved from pewresearch April 19 website: https://www.pewresearch.org/fact-tank/2019/04/01/the-countries-with-the-10-largest-christian-populations-and-the-10-largest-muslim-populations/
  29. Dijksterhuis, A., Smith, P. K., Van Baaren, R. B., & Wigboldus, D. H. J. (2005). The unconscious consumer: Effects of environment on consumer behavior. Journal of Consumer Psychology, 15(3), 193–202. https://doi.org/10.1207/s15327663jcp1503_3
  30. DPHI. (2011). Indonesian Halal Product Directory 2008-2009. Jakarta: PT. Tribuana Cahya Ananta
  31. Ellickson, B. 1979. Hedonic theory and the demand for cable television. The american economic review, 69(1); 183-169
  32. Ellickson, B. 1981. An Alternative test of the hedonic theory of housing markets. Journal of urban economics, 8: 56-79
  33. Frenzen, P. D., Majchrowicz, A., Buzby, J. C., & Imhoff, B. (1999). Consumer Acceptance of Irradiated Meat. Food Technology, 53(3), 56–59. https://doi.org/10.1201/9781420039092.ch7
  34. Frik, A., & Mittone, L. (2019). Factors Influencing the Perception of Website Privacy Trustworthiness and Users’ Purchasing Intentions: The Behavioral Economics Perspective. Journal of Theoretical and Applied Electronic Commerce Research, 14(3), 89–125. https://doi.org/10.4067/s0718-18762019000300107
  35. Groening, C., Sarkis, J., & Zhu, Q. (2018). Green marketing consumer-level theory review: A compendium of applied theories and further research directions. Journal of Cleaner Production, 172, 1848–1866. https://doi.org/10.1016/j.jclepro.2017.12.002
  36. Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate Data Analysis (7th ed.). Edinburgh, England: Pearson
  37. Hartatin, D, & Simanjuntak, M. 2016. The effect of value and reference group on young consumers hedonic buying. Journal of consumer science, 1(1): 33-46
  38. Haque, A., Sarwar, A., Yasmin, F., Tarofder, A. K., & Hossain, M. A. (2015). Non-muslim consumers’ perception toward purchasing halal food products in malaysia. Journal of Islamic Marketing, 6(1), 133–147. https://doi.org/10.1108/JIMA-04-2014-0033
  39. Harris, J. L., Thompson, J. M., Schwartz, M. B., & Brownell, K. D. (2011). Nutrition-related claims on children’s cereals: What do they mean to parents and do they influence willingness to buy? Public Health Nutrition, 14(12), 2207–2212. https://doi.org/10.1017/S1368980011001741
  40. Hoeksma, D. L., Gerritzen, M. A., Lokhorst, A. M., & Poortvliet, P. M. (2017). An extended theory of planned behavior to predict consumers’ willingness to buy mobile slaughter unit meat. Meat Science, 128, 15–23. https://doi.org/10.1016/j.meatsci.2017.01.011
  41. Holbrook, M. B., & Hirschman, E. C. (1982). The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun. Journal of Consumer Research, 9(2), 132. https://doi.org/10.1086/208906
  42. Jahangir, N., Parvez, N., & Bhattacharjee, D. (2009). Determinants of Customers ’ Willingness To Buy : an Empirical Investigation. ABAC Journal, 29(3), 29–37
  43. Kahneman. D, Diener, E, & Schwarz, N. 1999. Well-being: the foundations of hedonic psychology. New york: rusell sage found
  44. Kendler, K. S., Liu, X.-Q., Gardner, C. O., McCullough, M. E., Larson, D., & Prescott, C. A. (2003). Dimensions of Religiosity. Journal for the Scientific Study of Religion, 24(1), 113. https://doi.org/10.2307/1386286
  45. Konuk, F. A. (2019). Consumers’ willingness to buy and willingness to pay for fair trade food: The influence of consciousness for fair consumption, environmental concern, trust and innovativeness. Food Research International, 120(December 2018), 141–147. https://doi.org/10.1016/j.foodres.2019.02.018
  46. Kristensi, K. 1984. Hedonic theory, marketing research, and the analysis of complex goods. International journal of research in marketing, 1: 17-36
  47. Kusnandar, V. B. (2019). Indonesia , Negara dengan Penduduk Muslim Terbesar Dunia. Retrieved from databoks.katadata.co.id website: https://databoks.katadata.co.id/datapublish/2019/09/25/indonesia-negara-dengan-penduduk-muslim-terbesar-dunia#:~:text=Berdasarkan data Globalreligiusfuture%2C penduduk Indonesia,mencapai 229%2C62 juta jiwa
  48. Lee, K. H., & Shin, D. (2010). Consumers’ responses to CSR activities: The linkage between increased awareness and purchase intention. Public Relations Review, 36(2), 193–195. https://doi.org/10.1016/j.pubrev.2009.10.014
  49. Lee, S.-H., Siong, K.-C., Lee, K.-S., & Kim, H.-S. (2016). Non-Muslim Customers’ Purchase Intention on Halal Food Products in Malaysia. Culinary Science & Hospitality Research, 22(1), 108–116. https://doi.org/10.20878/cshr.2016.22.1.012012012
  50. Lerman, S. R, & Kern, C. R. 1983. Hedonic theory, bid rents, and willingness-to-pay: some extention of ellickson’s result. Journal of Urban Economics, 13: 358-363
  51. Lerro, M., Raimondo, M., Stanco, M., Nazzaro, C., & Marotta, G. (2019). Cause related marketing among Millennial consumers: The role of trust and loyalty in the food industry. Sustainability (Switzerland), 11(2). https://doi.org/10.3390/su11020535
  52. Maehle, N., Iversen, N., Hem, L., & Otnes, C. (2015). Exploring consumer preferences for hedonic and utilitarian food attributes. British Food Journal, 117(12), 3039–3063. https://doi.org/10.1108/BFJ-04-2015-0148
  53. Mahan, L., & Escott-Stump, S. (2004). Food, Nutrition and Diet Therapy. In Saunders 11(177). https://doi.org/10.1001/jama.1961.03040340050019
  54. Maison, D., Marchlewska, M., Syarifah, D., Zein, R. A., & Purba, H. P. (2018). Explicit versus implicit “Halal” information: Influence of the halal label and the country-of-origin information on product perceptions in Indonesia. Frontiers in Psychology, 9(MAR), 1–7. https://doi.org/10.3389/fpsyg.2018.00382
  55. Maleki, S., Amiri Aghdaie, S. F., Shahin, A., & Ansari, A. (2019). Investigating the relationship among the Kansei-based design of chocolate packaging, consumer perception, and willingness to buy. Journal of Marketing Communications, 00(00), 1–20. https://doi.org/10.1080/13527266.2019.1590855
  56. Maslow, A. H. (1943). A Dynamic Theory of Human Motivation. Understanding Human Motivation., 26–47. https://doi.org/10.1037/11305-004
  57. Mathew, V. N., Abdullah, A. M. R. binti A., & Ismail, S. N. binti M. (2014). Acceptance on Halal Food among Non-Muslim Consumers. Procedia - Social and Behavioral Sciences, 121, 262–271. https://doi.org/10.1016/j.sbspro.2014.01.1127
  58. McLaughlin, M., & Palmer, J. (2016). World’s Most Literate Nations Ranked
  59. Metcalf, L., Hess, J. S., Danes, J. E., & Singh, J. (2012). A mixed-methods approach for designing market-driven packaging. Qualitative Market Research, 15(3), 268–289. https://doi.org/10.1108/13522751211231987
  60. Miller, L. M. S., & Cassady, D. L. (2015). The effects of nutrition knowledge on food label use. A review of the literature, 92, 207–216. https://doi.org/10.1016/j.appet.2015.05.029
  61. Mohamed, Z., Rezai, G., Shamsudin, M. N., & F.C, E. C. (2008). Halal logo and consumers ’ confidence : What are the important factors?. Economic and Technology Management Review, 3, 37–45
  62. Mohamed, Z., Shamsudin, M. N., & Rezai, G. (2013). The Effect of Possessing Information About Halal Logo on Consumer Confidence in Malaysia. Journal of International Food and Agribusiness Marketing, 25(SUPPL1), 73–86. https://doi.org/10.1080/08974438.2013.800008
  63. Mueller, S., Lockshin, L., Saltman, Y., & Blanford, J. (2010). Message on a bottle: The relative influence of wine back label information on wine choice. Food Quality and Preference, 21(1), 22–32. https://doi.org/10.1016/j.foodqual.2009.07.004
  64. Nashrullah, N. (2018). Manipulasi Label Halal, LPPOM MUI_ Ini Mengkhawatirkan _ Republika Online. Retrieved from Republika.co.id website: https://republika.co.id/berita/dunia-islam/islam-nusantara/18/11/04/phodb5320-manipulasi-label-halal-lppom-mui-ini-mengkhawatirkan
  65. Nayga, R. M., Aiew, W., & Nichols, J. P. (2005). Information effects on consumers’ willingness to purchase irradiated food products. Review of Agricultural Economics, 27(1), 37–48. https://doi.org/10.1111/j.1467-9353.2004.00206.x
  66. Porral, C. C., & Levy-Mangin, J. P. (2016). Food private label brands: the role of consumer trust on loyalty and purchase intention. British Food Journal, 118(3), 679–696. https://doi.org/10.1108/BFJ-08-2015-0299
  67. Riefler, P., Diamantopoulos, A., & Siguaw, J. A. (2012). Cosmopolitan consumers as a target group for segmentation. Journal of International Business Studies, 43(3), 285–305. https://doi.org/10.1057/jibs.2011.51
  68. Ryan, R. M, & Deci, E. L. 2001. On Happiness and Human Potentials: A Review of Research on Hedonic and Eudaimonic Well-Being. Annu. Rev. Psychol, 52: 141-166
  69. Schlegelmilch, B. B., Bohlen, G. M., & Diamantopoulos, A. (1996). The link between green purchasing decisions and measures of environmental consciousness. European Journal of Marketing, 30(5), 35–55. https://doi.org/10.1108/03090569610118740
  70. Schlegelmilch, B. B., Khan, M. M., & Hair, J. F. (2016). Halal endorsements: stirring controversy or gaining new customers?. International Marketing Review, 33(1), 156–174. https://doi.org/10.1108/IMR-07-2014-0253
  71. Shaari, J. A. N., Khalique, M., & Aleefah, F. (2014). Halal Restaurant: What Makes Muslim In Kuching Confident? Jamal. Journal of Economic Development, Management, IT, Finance and Marketing, 53(9), 1689–1699. https://doi.org/10.1017/CBO9781107415324.004
  72. Shaari, J. A. N., Khalique, M., & Malek, N. I. A. (2013). Halal restaurant: Lifestyle of Muslims in Penang. International Journal of Global Business, 6(2), 1689–1699
  73. Shah Alam, S., & Mohamed Sayuti, N. (2011). Applying the Theory of Planned Behavior (TPB) in halal food purchasing. International Journal of Commerce and Management, 21(1), 8–20. https://doi.org/10.1108/10569211111111676
  74. Siegrist, M., Stampfli, N., & Kastenholz, H. (2008). Consumers’ willingness to buy functional foods. The influence of carrier, benefit and trust, 51(3), 526–529. https://doi.org/10.1016/j.appet.2008.04.003
  75. Simonin, B. L., & Ruth, J. A. (1998). Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes. Journal of Marketing Research, 35(1), 30–42. https://doi.org/10.2307/3151928
  76. Sirdeshmukh, D., Singh, J., & Sabol, B. (2002). Consumer Trust , Value , and Loyalty. Journal of Marketing, 66(1), 15–37. https://doi.org/10.1509/jmkg.66.1.15.18449
  77. Soesilowati, E. S., & Yuliana, C. I. (2013). Di Area Mayoritas Dan Minoritas Muslim a Comparison of Consumers ’ S Behaviour in Muslim Mayority. Jurnal Ekonomi dan Pembangunan, 21(2), 167–178. https://doi.org/10.14203/JEP.21.2.2013.49-60
  78. Suki, N. M. (2013). Green awareness effects on consumers’ purchasing decision: Some insights from Malaysia. International Journal of Asia-Pacific Studies, 9(2), 49–63
  79. The Pew Research Centre. (2018). Religious commitment by country and age (Pew Research Center). Retrieved from https://www.pewforum.org/2018/06/13/how-religious-commitment-varies-by-country-among-people-of-all-ages/
  80. Tim Publikasi Katadata. (2020). Industri Halal untuk Semua. Retrieved from Kata Data website: https://katadata.co.id/analisisdata/2020/04/16/industri-halal-untuk-semua
  81. Todua, N. (2017). CEEOL - Article Detail. Influence of Food Labeling Awareness on Healthy Behavior of Georgian Consumers, 6(2), 1–4. Retrieved from https://www.ceeol.com/search/article-detail?id=741678%0A
  82. Turel, O, Srenko, A, & Bontis, N. 2010. User acceptence of hedonic digital artifacts: a theory of consumption values perspective, 47: 53-59
  83. Waterman, A.S. 1993. Two conceptions of happiness: contracts of personal expressiveness (eudaimonia) and hedonic enjoyment. Journal pers. Soc. Psychology, 64: 678-691
  84. Wertenbroch, K, & Dhar, R. 2000. Consumer choice between hedonic and utilitarian goods. Journal of marketing research, 37(1): 60-71
  85. Xu, L., & Wu, L. (2010). Food safety and consumer willingness to pay for certified traceable food in China. Journal of the Science of Food and Agriculture, 90(8), 1368–1373. https://doi.org/10.1002/jsfa.3985
  86. Yasid, Farhan, F., & Andriansyah, Y. (2016). Factors affecting Muslim students awareness of halal products in Yogyakarta, Indonesia. International Review of Management and Marketing, 6(4), 27–31
  87. Yu, H., Gibson, K. E., Wright, K. G., Neal, J. A., & Sirsat, S. A. (2017). Food safety and food quality perceptions of farmers’ market consumers in the United States. Food Control, 79, 266–271. https://doi.org/10.1016/j.foodcont.2017.04.010
  88. Zakaria, Z., Abdul Majid, M. D., Ahmad, Z., Jusoh, Z., & Zakaria, N. Z. (2018). Influence of Halal certification on customers’ purchase intention. Journal of Fundamental and Applied Sciences, 9(5S), 772. https://doi.org/10.4314/jfas.v9i5s.55
  89. Zhao, R., Qiao, J., & Chen, Y. (2010). Influencing factors of consumer willingness-to-buy traceable foods: An analysis of survey data from two Chinese cities. Agriculture and Agricultural Science Procedia, 1(70873124), 334–343. https://doi.org/10.1016/j.aaspro.2010.09.042

Last update:

  1. Application of social cognitive theory and Islamic theory of consumer behavior in accessing Muslim behavior toward halal nutraceuticals

    Siti Nurunnajwa Shamsudin, Elistina Abu Bakar, Syuhaily Osman, Nuradli Ridzwan Shah Mohd Dali. Journal of Islamic Marketing, 16 (2), 2025. doi: 10.1108/JIMA-08-2023-0245

  2. Materials clustering of Soto Sokaraja as an effort to accelerate halal certification

    Hety Handayani Hidayat, Nur Wijayanti, Sawitania Christiany Dwi Utami Boru Situmorang. IOP Conference Series: Earth and Environmental Science, 1177 (1), 2023. doi: 10.1088/1755-1315/1177/1/012036

Last update: 2025-10-20 22:14:13

No citation recorded.