DOI: https://doi.org/10.14710/jbs.31.1.1-13

Cross-Cultural and Diversity Management Strategy in a Multinational Company

*Mirwan Surya Perdhana  -  Universitas Diponegoro, Indonesia
Rainda Goesti Rizkita  -  Universitas Diponegoro, Indonesia
Susilo Toto Raharjo  -  Universitas Diponegoro, Indonesia
Cahyaningratri Cahyaningratri  -  Universitas Diponegoro, Indonesia
Open Access Copyright 2022 JURNAL BISNIS STRATEGI

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Abstract

The aim of this study is to investigate the correlation of ‘home country’ culture that affects cross-cultural and diversity management strategies. The study used a qualitative method with a phenomenological approach. Cultural framework introduced by Browaeys & Price was utilized to analyze cultural elements. Data collection was conducted through qualitative interviews with foreign expatriates from South Asia region and local Javanese employees who have direct contact with the expatriates. The results showed that, home country cultural background influence the cross-cultural and diversity management strategy in several cultural aspects. There is a strong company value in their managerial activities. It was also found that managers recognize and accept these differences, so that managers see diversity as an advantage.

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Keywords: Cross-culture; Diversity Management; Home-Country Culture; National Culture; Multinational Companies

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Language : EN
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