DOI: https://doi.org/10.14710/jbs.31.1.83-89

Peran Praktik Supply Chain Management (SCM) dalam Meningkatkan Daya Saing Kopi Tanggamus Provinsi Lampung

*Nurul Husna  -  Universitas Lampung, Indonesia
Angga Febrian  -  Universitas Lampung, Indonesia
Mutiasari Nur Wulan  -  Universitas Lampung, Indonesia
Irham Lihan  -  Universitas Lampung, Indonesia
Open Access Copyright 2022 JURNAL BISNIS STRATEGI

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Abstract

Indonesia is one of the coffee exporting countries which occupies the fourth largest position in the world. One of the best coffee producing areas in Indonesia is Lampung Province. Tanggamus is one of the main coffee producing districts of Lampung Province. In 2015 the production of Tanggamus Coffee decreased quite a bit, then in 2016 it increased rapidly, but in 2017 the production declined again until 2018 has not increased rapidly. An effective SCM is possible to gain competitive advantage and increase company production. SCM is an approach to efficiently integrate suppliers, manufacturers, warehouses, and stores to produce and distribute goods in the right quantity, at the right place, and at the right time for the right cost. This study aims to determine the role of SCM practices as measured by three aspects, namely strategic supplier partnership, customer relationship, and information sharing on competitive advantage. Data collection techniques used are field studies through interviews and questionnaires addressed to the Chair, Secretary, and Treasurer of the Coffee Farmers Group who are active in the Beringin Jaya Gapoktan, Sumberejo District, Tanggamus Regency which is the research sample. For data processing using partial least squares (PLS) with SmartPLS software. The results of this study indicate that the practice of SCM has a significant effect on competitive advantage.

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Keywords: SCM Practices; Competitive Advantage

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