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FAKTOR-FAKTOR PERILAKU PRO-LINGKUNGAN DALAM MENDUKUNG PELAKSANAAN IMPLEMENTASI CAMPUS SUSTAINABILITY

*Asri Rachmawati  -  Industrial Engineering Departement Diponegoro University, Indonesia
Naniek Utami Handayani  -  Industrial Engineering Departement Diponegoro University, Indonesia

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Abstract

Perguruan tinggi memiliki peran penting dalam melindungi lingkungan di masa depan. Untuk mengembangkan Program keberlanjutan kampus memerlukan pemahaman tentang faktor-faktor penentu yang mempengaruhi perilaku pro-lingkungan. Tujuan dari penelitian ini adalah mengidentifikasi karakteristik perilaku pro-lingkungan. Penelitian menggunakan analisis faktor ini untuk mengurangi faktor penentu dan dilakukan survei untuk pengumpulan data. Alat survei menggunakan theory of planned behaviour (TPB) di seluruh kuesioner yang telah dibagikan kepada 400 mahasiswa. Hasil penelitian ini menyimpulkan perilaku pro-lingkungan dipengaruhi oleh sikap, norma subjektif, persepsi kendali perilaku, persepsi konsekuensi, faktor-faktor situasional, dan niat perilaku.

 

Kata Kunci : analisis faktor, campus sustainability, perilaku pro-lingkungan

Abstract

Universitieshave an important role in protecting the environment in the future. To develop campus sustainability programrequire an understanding about the determinant factors that influence pro-environmental behaviours. The purpose of this paper is identify characteristic pro-environmental behaviours. This study use factor analysis to reduce factor determinant and survei to collect the data. The survey tool used the theory of planned behaviour (TPB) throughout the questionnaire which had shared to 400 college students.Result of this study conclude pro-environmental behaviours is influenced by attitudes, subjective norms, perceived control, perceived consequences, and situational factors, behaviour intention.

 

Keyword: pro-environmental behaviours; campus sustainability; factor analysis

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