DOI: https://doi.org/10.21456/vol6iss2pp177-185

Sistem Informasi Manajemen Rantai Pasok Pariwisata Untuk Pembuatan Produk Wisata Pada Agen Tour dan Travel dengan Analisis Swot dan Metode Analytic Network Process )

*Dwi Mustika Kusumawardani  -  Diponegoro University
Eko Sediyono  -  Universitas Kristen Satya Wacana
Open Access Copyright (c) 2016 JURNAL SISTEM INFORMASI BISNIS

Citation Format:
Abstract

The development of services company in tourism is increasing. Therefore each tour & travel agent should be able to improve the quality of attractive and competitive products. This research builds a system analysis of supply chain management in the manufacturing of tour packages with SWOT analysis and Analytic Network Process (ANP). SWOT analysis is one way to decide marketing strategy for the company to able to face global competition. In this study, a SWOT analysis is used to select the best suppliers in tourism sector. Suppliers include: hotels, restaurants, attractions and accommodations. Combination of the best suppliers used as in one product of tour package. While the method of Analytic Network Process is used to rank the tour package has been obtained previously. In addition, this method is applied because it can provide information about the most influential of criteria in making tour package. This method conducted by looking at dependency relationship between among criteria. Then give them weight among criteria, sub-criteria and alternatives. The criteria used in the method of Analytic Network Process are: product, price, place and promotion. The results obtained from this research is the system analysis of supply chain management of tourism which capable of producing an attractive and competitive tour packages form of tour packages 1 with a value of 0.53. In addition, this information system provides information that the most influential criteria in making tour package is the product criteria with a value of 0.30. The next criterion which affects the making of attractive and competitive tour packages is price of criteria with a value of 0.28.

Fulltext View|Download
Keywords: management analysis system, supply chain, tourism, SWOT, Analytic Network Process. etection

Article Metrics:

Article Info
Section: Research Articles
Language : EN
Recent articles
Diagnosa Kerusakan Bearing Menggunakan Principal Component Analysis (PCA) dan Naïve Bayes Classifier Penentuan Prioritas Perbaikan Jalan Berbasis Metode Analytic Network Process Sebagai Komponen Menuju Kota Cerdas Evaluasi Keamanan Sistem Informasi Akademik Menggunakan ISO 17799:2000 (Studi Kasus Pada Peguruan Tinggi X) Penerapan Green Supply Chain Management Untuk Peningkatan Kinerja Keuangan Perusahaan More recent articles
Most cited articles
Sistem Pemilihan Perumahan dengan Metode Kombinasi Fuzzy C-Means Clustering dan Simple Additive Weighting Kombinasi Balanced Scorecard dan Objective Matrix Untuk Penilaian Kinerja Perguruan Tinggi Pengenalan Wajah dengan Matriks Kookurensi Aras Keabuan dan Jaringan Syaraf Tiruan Probabilistik Penerapan Green Supply Chain Management Untuk Peningkatan Kinerja Keuangan Perusahaan Penggunaan Jaringan Syaraf Tiruan Backpropagation Untuk Seleksi Penerimaan Mahasiswa Baru Pada Jurusan Teknik Komputer Di Politeknik Negeri Sriwijaya More cited articles
  1. Agung, Y., 1996, Edisi Revisi: Pengantar Ilmu Pariwisata, Bandung: Angkasa
  2. Amid, A., Ghodsypour, S. H., dan O’Brien, C. A., 2011, Weighted Max–Min Model for Fuzzy Multi-Objective Supplier Selection in a Supply Chain, International Journal Production Economics, 131, pp. 139–145
  3. Atmodjo, M. W., 2010, Restoran dan Segala Permasalahannya, Yogyakarta: Andi Publisher
  4. Cebi, F., dan Bayraktar, D., 2003, An Integrated Approach for Supplier Selection, Journal of Logistic Information Management, 16 (6), pp. 395 – 400
  5. Chen, Y. J., 2011, Structured Methodology for Supplier Selection and Evaluation in a Supply Chain, An International Journal Information Sciences, 181, pp. 1651–1670
  6. Cheyne, J., Downes, M., dan Legg, S., 2006, Travel Agents vs Internet: What Influences Travel Customer Choices?, Journal of Vacation Marketing, 12 (1), 41-57
  7. Chung, S. H., Lee, A. H., dan Pearn, W. L., 2005, Analytic Network Process (ANP) Approach for Product Mix Planning in Semiconductor Fabricator, Journal of Production Economics, 96, pp. 15-36
  8. Dagdeviren, M., Yuksel, I., dan Kurt, M., 2008, A Fuzzy analytic network process (ANP) model to identify faulty behavior risk (FBR) in work system, Safety Science, 46, 771–783
  9. David, F.R., 2008. Manajemen Strategis. Edisi Sepuluh, Jakarta: Penerbit Salemba Empat
  10. Dewayana, S. T., dan Budi, A., 2009, Pemilihan Pemasok Cooper Rod Menggunakan Metode ANP, Jurnal Jurusan Teknik Industri Universitas Diponegoro, IV(3), pp 212-217
  11. Erginel, Nihal dan Senturk. Sevil., 2011, Ranking of the GSM Operators with Fuzzy ANP, Proceedings of the World Congress on Engineering. Vol II: 978-998
  12. Fahmi, I., 2014, Manajemen Strategis Teori dan Aplikasi, Cetakan 2, Bandung: CV. Alfabeta
  13. Garvin dan David, 2001, Managing Quality: Manajemen Alutu Terpadu (Fotal Quality Management), Jakarta: Ghalia Indonesia
  14. Gitosudarmo, I., 2008, Manajemen Pemasaran, Yogyakarta: BPFE
  15. Ismayanti, 2010, Pengantar Pariwisata, Jakarta: PT. Gramedia Pustaka
  16. Jharkaria, S., dan Shankar, R., (2005), Selection of Logistics Service Provider: An analytic network process (ANP) approach, The International Journal of Management Science, 35, hal 274-289
  17. Kahraman, C., Ruan, D., dan Dogan, Y., 2003, Fuzzy group decision-making for facility location selection, Information Sciences, 157, 135–153
  18. Khodaverdi, K., Faghih, A., dan Eslami, E., 2008, A Fuzzy Analytic Network Process Approuch to Evaluate Concrete Waste Management Options, USA: University Columbia
  19. Kotler dan Keller, K. L., 2007, Edisi 12: Manajemen Pemasaran, Jakarta: PT. Indeks
  20. Kotler, Philip., dan Amstrong, G., 2012, Edisi 13: Prinsip-prinsip Pemasaran, Jakarta: Erlangga
  21. Lin, C. T., Chen, C. B., dan Ting, Y. C., 2011, An ERP Model for Supplier Selection in Electronics Industry, An International Journal Expert Systems with Applications, 38, pp. 1760–1765
  22. Marpaung, H., dan Herman, B., 2002, Pengantar Pariwisata, Bandung: Alfabeta
  23. Mike, R., 2006, 120 Solusi Mengelola Keuangan Pribadi, Jakarta: Alex Media Komputindo
  24. Ng, Wang. L.,2008, An Efficient and Simple Model for Multiple Criteria Supplier Selection Problem, European Journal of Operational Research, 186, pp. 1059–1067
  25. Nuriata, 2014, Perencanaan & Pelaksanaan Perjalanan Wisata, Konsep dan Aplikasi, Bandung: CV. Alfabeta
  26. Rangkuti, F., 2006, Analisis SWOT Teknik Membedah Kasus Bisnis, Jakarta: PT. Gramedia Pustaka Utama
  27. Rangkuti, F., 2009, Strategi Promosi yang Kreatif dan Analisis Kasus Integrated Marketing Communication, Jakarta: PT. Gramedia Pustaka Utama
  28. Saaty, T. L., 1980, The Analytic Hierarchy Process, New York: McGraw-Hill
  29. Tam, M. C. Y., dan Tummala, V. M. R., 2001, An Application of The AHP in Vendor Selection of a Telecomunication System, International Journal of Management Science, 29, pp. 171-182
  30. Tanjung, H., dan Abrista, D., 2013, Metodologi Penelitian Ekonomi Islam, Bekasi: Gramata Publishing
  31. Undang-Undang Republik Indonesia Nomor 10 tahun 2009. Kepariwisataan
  32. Widjajanta, B., dan Widyaningsih, A., 2007, Mengasah Kemampuan Ekonomi, Bandung: CV. Citra Praya
  33. Yevstafyev. V. N dan Yevstafyev. N. E, 2015, Factors Effecting The Partnership Between Tour Operators and Travel Agents in Rusia, International Conference on Applied Economics, ICOAE 2015, 24 July 2015, Kazan, Rusia
  34. Yoserizal, Y., dan Singgih, M. L., 2012, Integrasi Metode Dematel (Decision Making Trial and Evaluation Laboratory) dan ANP (Analytical Network Process) dalam Evaluasi Kinerja Supplier di PT. XYZ, Prosiding Seminar Nasional Manajemen Teknologi XV, ITS, Surabaya
  35. Zhang, X., Song. H., dan Huang, G. Q., 2009, Tourism supply chain management: A new research, Tourism Management, 30, 345 – 358

Last update:

No citation recorded.

Last update: 2024-04-25 14:03:18

No citation recorded.