ANALISIS PENGARUH KUALITAS LAYANAN DAN NILAI PELANGGAN TERHADAP CITRA MEREK DALAM MENINGKATKAN MINAT MEREFERENSIKAN (Studi Kasus Pada Rawat Inap RSUD Ungaran)

chi-square= 175.880, probability = 0.185, CMIN/DF = 1.099, GFI = 0.856, AGFI = 0.811, TLI = 0.984, and RMSEA = 0.032. The results said that the model in this study can be used.The results showed that the quality of core services have a positive and significant impact on brand image, peripherals service quality have a positive and significant impact on brand image, customers value has a positive and significant impact on brand image, brand image has a positive and significant impact on the interest referencing, core services quality have a positive and significant impact on the interest referencing, peripherals service quality have a positive and significant impact on the interest referencing and customers value have a positive and significant impact on the interest referencing.
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Last update: 2021-02-27 17:42:13
Last update: 2021-02-27 17:42:14