General information
Published: 05-12-2025
Total Articles:
(including Editorial)		 6
Total Authors: 13
UIN Raden Mas Said Surakarta
Indonesia 60115
Universitas Islam Negeri Syarif Hidayatullah Jakarta
Indonesia
Jakarta Timur 13880
STIKOM Sekolah Tinggi Ilmu Komunikasi
Issues list
Vol 25, No 3 (2025): Desember Vol 24, No 2 (2025): September Vol 24, No 1 (2025): Mei Vol 23, No 3 (2024): Desember Vol 23, No 2 (2024): September Vol 23, No 1 (2024): Mei Vol 22, No 3 (2023): Desember Vol 22, No 2 (2023): September Vol 22, No 1 (2023): Mei Complete issues

Vol 25, No 3 (2025): Desember

Table of Contents

Articles

FROM STORIES TO SALES: HOW STORYTELLING MARKETING AFFECTS PURCHASE DECISIONS THROUGH THE MEDIATING ROLE OF BRAND IMAGE

Mukti Arya Mandala, Kisti Nur Aliyah

| Language: EN | DOI: 10.14710/jspi.v25i3.%p
Received: 22 Jul 2025; Accepted: 1 Dec 2025; Published: 5 Dec 2025.
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1-20

Research Article

PENGARUH DIFFERENTIATION STRATEGY MARKETING TERHADAP LOYALTY CUSTOMERS PADA KOPI FORE KOTA SURABAYA

Elfiyah Wardaningsih, Dina Fitrisia Septiarini

| Language: ID | DOI: 10.14710/jspi.v25i3.%p
Received: 5 May 2025; Accepted: 1 Dec 2025; Published: 5 Dec 2025.
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21-37
PENGARUH GREEN TRUST, GREEN SATISFACTION, DAN PERCEIVED VALUE TERHADAP REPURCHASE INTENTION (Studi Kasus: Generasi Z Pengguna Produk The Body Shop di Kota Jakarta)

Azliya Nakhla, Mochammad Noviadi Nugroho, Otong Suhyanto

| Language: ID | DOI: 10.14710/jspi.v25i3.%p
Received: 3 Aug 2025; Accepted: 1 Dec 2025; Published: 5 Dec 2025.
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38-58
PENGARUH STRATEGI PEMASARAN TERINTEGRASI TERHADAP KEPUTUSAN LAYANAN PRODUK DENGAN PERFORMA PERUSAHAAN SEBAGAI VARIABEL MODERASI

HAYATUL HIDAYAT

| Language: EN | DOI: 10.14710/jspi.v25i3.59-71
Received: 8 Sep 2025; Accepted: 20 Dec 2025; Published: 30 Dec 2025.
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59-71
BUILDING TOURISM COMPETITIVENESS THROUGH A CUSTOMER-FOCUSED CULTURE: EVIDENCE FROM MANGGARAI BARAT, INDONESIA

Adrian Wijanarko, Mohamad Sajili, Keyka Poetri

| Language: EN | DOI: 10.14710/jspi.v25i3.72-87
Received: 3 Nov 2025; Accepted: 28 Dec 2025; Published: 30 Dec 2025.
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72-87
PERAN PUBLIC RELATIONS TELKOMSEL SEMARANG DALAM MEMBANGUN CITRA POSITIF DI MATA MASYARAKAT

Anggito Prasetyantono, Suryanto Suryanto

| Language: EN | DOI: 10.14710/jspi.v25i3.%p
Received: 26 Dec 2025; Accepted: 28 Dec 2025; Published: 30 Dec 2025.
 PDF
88-98