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Current issue: Vol 23, No 2 (2024): September | Archives | Start Submission


Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) P-ISSN: 1412-8527 | E-ISSN: 2580-118X is a science journal in marketing management by Master of Management Universitas Diponegoro which was priority for publication the results of empirical research and literature research in marketing field. Editors invite graduate students at master and doctorate degrees in marketing field, marketing lecturers, and marketing researchers to take a part for publish the results of research through this journal. JSPI is scheduled for publication in May, September, and December (3 issues a year), it is electronically published via journal website.

 

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Vol 23, No 2 (2024): September

Pengaruh Digital Marketing dalam Strategi Pemasaran Global: A Systematic Literature Review

Syintiya Kirani Mahwati

| Language: EN | DOI: 10.14710/jspi.v23i2.115-125
 PDF
115-125
Peran dan Strategi Komunikasi Pemasaran Terpadu dalam Mengembangkan Citra SSB Pandanaran

Puput Febriyanto, Limpad Nurrachmad

| Language: ID | DOI: 10.14710/jspi.v23i2.145-156
 PDF
145-156
Strategi Pengembangan Minuman Serbuk Herbal (Studi Kasus pada Usaha Minuman Serbuk “Erma” di Kota Pontianak)

Dewi Kurniati, Renaldi Kurniawan, Marisi Aritonang

| Language: EN | DOI: 10.14710/jspi.v23i2.157-166
 PDF
157-166
Advertising Styles In Embracing Marginal Segmentation: A Cultural Studies Perspective

Perdana Putra Pangestu

| Language: EN | DOI: 10.14710/jspi.v23i2.167-177
 PDF
167-177
Pendapatan dan Strategi Pemasaran pada Usaha Budidaya Ikan Cupang (Betta Splendens) di Kabupaten Mojokerto

Mohammad Aditya Budi Pratama

| Language: EN | DOI: 10.14710/jspi.v23i2.126-144
 PDF
126-144
The Application of Brand Authenticity in Increasing Brand Trust in Crafting Brand

Diva Amanda Putri, Puspo Dewi Dirgantari

| Language: EN | DOI: 10.14710/jspi.v23i2.%p
 PDF
178-184

Total 12 citations from 10 documents (Last update: 2024-12-12 12:36:30).

  1. ANALYSIS OF FACTORS AFFECTING THE PERFORMANCE OF SME EXPORTS IN CENTRAL JAVA THROUGH EXPORT MARKETING STRATEGIES

    Emilda Handayani, Augusty Tae Ferdinand, Sugiono Sugiono

    | Vol 16, No 2 (2017): September | pp. 103-116 | | Lang: EN | DOI: 10.14710/jab.v%vi%i.17112
  2. PENGARUH BUDAYA PERUSAHAAN TERHADAP KEUNGGULAN BERSAING

    arnol diosdad, SE, MM

    | Vol 2, No 3 (2003): Desember | pp. 265 - 278 | | Lang: ID | DOI: 10.14710/jspi.v2i3.265 - 278
  3. ANALISIS PENGARUH KUALITAS PRODUK , PERSEPSI HARGA, DAN KUALITAS LAYANAN TERHADAP MINAT BELI ULANG PRODUK PERLENGKAPAN KUNCI DI PT KENARI DJAJA PRIMA SEMARANG

    Annisa Dwi Hariyanti

    | Vol 10, No 1 (2011): Mei | pp. 47 - 87 | | Lang: IN | DOI: 10.14710/jspi.v10i1.47 - 87
  4. ANALISIS PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN (Studi pada Perumahan Sembungharjo Permai Pengembang PT. Sindur Graha Tama)

    Ariadi Wibowo

    | Vol 8, No 2 (2009): September | pp. 173-186 | | Lang: ID | DOI: 10.14710/jspi.v8i2.173-186
  5. LINGKUNGAN EKSTERNAL,,FAKTOR INTERNAL,DAN ORIENTASI PASAR PENGARUHNYA TERHADAP KINERJA PEMASARAN

    Dicky Imam Praetya

    | Vol 1, No 3 (2002): Desember | pp. 219-240 | | Lang: ID | DOI: 10.14710/jspi.v1i3.219-240
  6. ANALISIS PENGARUH INOVASI PRODUK MELALUI KINERJA PEMASARAN UNTUK MENCAPAI KEUNGGULAN BERSAING BERKELANJUTAN (Studi kasus pada Industri Kecil dan Menengah Batik Pekalongan)

    Ginanjar Suendro

    | Vol 10, No 3 (2011): Desember | pp. 317 - 326 | | Lang: IN | DOI: 10.14710/jspi.v10i3.317 - 326
  7. DINAMIKA STRATEGI PELAYANAN OUTLET DAN KINERJA PEMASARAN

    Bambang B Sunaryo

    | Vol 1, No 1 (2002): Mei | pp. 41-56 | | Lang: ID | DOI: 10.14710/jspi.v1i1.41-56

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Mailing Address

Program Magister Manajemen

Fakultas Ekonomika dan Bisnis Universitas Diponegoro

Jl. Erlangga Tengah 17 Semarang 50241

Telp.(024) 8441636, Fax. (024) 8452269

 

Principal Contact

Mirwan Surya Perdhana
Ph.D
Universitas Diponegoro

Program Magister Manajemen

Universitas Diponegoro

Jl Erlangga Tengah 17 Semarang 50241

Telp. (024) 8441636 Fax. (024) 8452269


Phone: (024)8441636
Fax: (024)845229
Email: mirwan@live.undip.ac.id

Support Contact

JSPI Admin
Email: jspifebundip@gmail.com