Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)

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Current issue: Vol 25, No 3 (2025): Desember | Archives | Start Submission

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) P-ISSN: 1412-8527 | E-ISSN: 2580-118X is a science journal in marketing management by Master of Management Universitas Diponegoro which was priority for publication the results of empirical research and literature research in marketing field. Editors invite graduate students at master and doctorate degrees in marketing field, marketing lecturers, and marketing researchers to take a part for publish the results of research through this journal. JSPI is scheduled for publication in May, September, and December (3 issues a year), it is electronically published via journal website.

JSPI is indexed in;

Vol 25, No 3 (2025): Desember

FROM STORIES TO SALES: HOW STORYTELLING MARKETING AFFECTS PURCHASE DECISIONS THROUGH THE MEDIATING ROLE OF BRAND IMAGE

Mukti Arya Mandala, Kisti Nur Aliyah

| Language: EN | DOI: 10.14710/jspi.v25i3.%p

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PENGARUH DIFFERENTIATION STRATEGY MARKETING TERHADAP LOYALTY CUSTOMERS PADA KOPI FORE KOTA SURABAYA Elfiyah Wardaningsih, Dina Fitrisia Septiarini \| Language: ID \| DOI: 10.14710/jspi.v25i3.%p	PDF 21-37
PENGARUH GREEN TRUST, GREEN SATISFACTION, DAN PERCEIVED VALUE TERHADAP REPURCHASE INTENTION (Studi Kasus: Generasi Z Pengguna Produk The Body Shop di Kota Jakarta) Azliya Nakhla, Mochammad Noviadi Nugroho, Otong Suhyanto \| Language: ID \| DOI: 10.14710/jspi.v25i3.%p	PDF 38-58
PENGARUH STRATEGI PEMASARAN TERINTEGRASI TERHADAP KEPUTUSAN LAYANAN PRODUK DENGAN PERFORMA PERUSAHAAN SEBAGAI VARIABEL MODERASI HAYATUL HIDAYAT \| Language: EN \| DOI: 10.14710/jspi.v25i3.59-71	PDF 59-71
BUILDING TOURISM COMPETITIVENESS THROUGH A CUSTOMER-FOCUSED CULTURE: EVIDENCE FROM MANGGARAI BARAT, INDONESIA Adrian Wijanarko, Mohamad Sajili, Keyka Poetri \| Language: EN \| DOI: 10.14710/jspi.v25i3.72-87	PDF 72-87
PERAN PUBLIC RELATIONS TELKOMSEL SEMARANG DALAM MEMBANGUN CITRA POSITIF DI MATA MASYARAKAT Anggito Prasetyantono, Suryanto Suryanto \| Language: EN \| DOI: 10.14710/jspi.v25i3.%p	PDF 88-98