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Current issue: Vol 20, No 3 (2021): Desember | Archives | Start Submission


Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) P-ISSN: 1412-8527 | E-ISSN: 2580-118X is a science journal in marketing management by Master of Management Universitas Diponegoro which was priority for publication the results of empirical research and literature research in marketing field. Editors invite graduate students at master and doctorate degrees in marketing field, marketing lecturers, and marketing researchers to take a part for publish the results of research through this journal. JSPI is scheduled for publication in May, September, and December (3 issues a year), it is electronically published via journal website.

 

JSPI is indexed in;


 

 

Vol 20, No 3 (2021): Desember

Creating Promotional Mix and Improving Physical Evidence to Attract Potential Customers of Suci Shoelab

Masyhuril Amri Bagaskara, Rambat Lupiyoadi

| Language: EN | DOI: 10.14710/jspi.v20i3.180-184
 PDF
180-184
Marketing Efficiency of The “Emping melinjo” in Farmer Women Groups in Batang Region, Central Java

Djeimy Kusnaman, Sunendar Sunendar, Syahrul Ganda Sukmaya

| Language: EN | DOI: 10.14710/jspi.v20i3.185-195
 PDF
185-195
Pengaruh E-Service Quality dan Brand Image Terhadap Continuance Usage Intention Platform DANA Dompet Digital oleh Generasi Y dan Z

Ayuni Ayuni, Siti Nabillah Suci Amanda, Abdul Yusuf

| Language: ID | DOI: 10.14710/jspi.v20i3.196-211
 PDF
196-211
Redefining Transformation Drivers in SMEs toward Business Performance with Covid-19 Situation in Indonesia

Ligasyah Arnanda Primadana, Muhammad Abdilah Ramdani, Shifa Hustima Sahara, Atik Aprianingsih

| Language: EN | DOI: 10.14710/jspi.v20i3.212-240
 PDF
212-240
Keterkaitan Citra Merek, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Tinjauan Sistematis Literature Review

Dapit Alex Sander, Arianis Chan, Herwan Abdul Muhyi

| Language: ID | DOI: 10.14710/jspi.v20i3.241-257
 PDF
241-257

Total 12 citations from 10 documents (Last update: 2021-12-01 06:38:23).

  1. ANALYSIS OF FACTORS AFFECTING THE PERFORMANCE OF SME EXPORTS IN CENTRAL JAVA THROUGH EXPORT MARKETING STRATEGIES

    Emilda Handayani, Augusty Tae Ferdinand, Sugiono Sugiono

    | Vol 16, No 2 (2017): September | pp. 103-116 | | Lang: EN | DOI: 10.14710/jspi.v16i2.103-116
  2. ANALISIS PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN (Studi pada Perumahan Sembungharjo Permai Pengembang PT. Sindur Graha Tama)

    Ariadi Wibowo

    | Vol 8, No 2 (2009): September | pp. 173-186 | | Lang: ID | DOI: 10.14710/jspi.v8i2.173-186
  3. LINGKUNGAN EKSTERNAL,,FAKTOR INTERNAL,DAN ORIENTASI PASAR PENGARUHNYA TERHADAP KINERJA PEMASARAN

    Dicky Imam Praetya

    | Vol 1, No 3 (2002): Desember | pp. 219-240 | | Lang: ID | DOI: 10.14710/jspi.v1i3.219-240
  4. ANALISIS PENGARUH INOVASI PRODUK MELALUI KINERJA PEMASARAN UNTUK MENCAPAI KEUNGGULAN BERSAING BERKELANJUTAN (Studi kasus pada Industri Kecil dan Menengah Batik Pekalongan)

    Ginanjar Suendro

    | Vol 10, No 3 (2011): Desember | pp. 317 - 326 | | Lang: IN | DOI: 10.14710/jspi.v10i3.317 - 326
  5. DINAMIKA STRATEGI PELAYANAN OUTLET DAN KINERJA PEMASARAN

    Bambang B Sunaryo

    | Vol 1, No 1 (2002): Mei | pp. 41-56 | | Lang: ID | DOI: 10.14710/jspi.v1i1.41-56
  6. PROSES PENGEMBANGAN KOMITMEN HUBUNGAN PEMASARAN JANGKA PANJANG

    Mispan Indarjo

    | Vol 1, No 2 (2002): September | pp. 152-161 | | Lang: ID | DOI: 10.14710/jspi.v1i2.152-161
  7. ANALISIS PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN (Studi pada Perumahan Sembungharjo Permai Pengembang PT. Sindur Graha Tama)

    Ariadi Wibowo

    | Vol 8, No 1 (2009): Mei | pp. 1-11 | | Lang: ID | DOI: 10.14710/jspi.v8i1.1-11

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Mailing Address

Program Magister Manajemen

Fakultas Ekonomika dan Bisnis Universitas Diponegoro

Jl. Erlangga Tengah 17 Semarang 50241

Telp.(024) 8441636, Fax. (024) 8452269

 

Principal Contact

Mirwan Surya Perdhana
Ph.D
Universitas Diponegoro

Program Magister Manajemen

Universitas Diponegoro

Jl Erlangga Tengah 17 Semarang 50241

Telp. (024) 8441636 Fax. (024) 8452269


Phone: (024)8441636
Fax: (024)845229
Email: mirwan@live.undip.ac.id

Support Contact

Lela Lestari
Email: lelalestari17@gmail.com