Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) P-ISSN: 1412-8527 | E-ISSN: 2580-118X is a science journal in marketing management by Master of Management Universitas Diponegoro which was priority for publication the results of empirical research and literature research in marketing field. Editors invite graduate students at master and doctorate degrees in marketing field, marketing lecturers, and marketing researchers to take a part for publish the results of research through this journal. JSPI is scheduled for publication in May, September, and December (3 issues a year), it is electronically published via journal website.
JSPI is indexed in;
- Sinta (Rank 3)
- Google Scholar
- Dimensions
- Garuda

Vol 24, No 1 (2025): Mei
Table of Contents
Articles
Siti Aisyah, Alviana Maharani, Indah Mutiarasari, Wulan Fitri Handayani, Wella Fitra Amelia, Grezina Intan Syafilla
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1-9
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Dina Simanjuntak, Harmon Chaniago
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10-29
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Siwitri Munambar, Fitria Naimatu Sadiyah, Rosiana Nurfitri
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30-50
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Ni Nyoman Nariyani
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51-64
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Research Article
Indira Rachmawati
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65-76
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Mohamad Sajili
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77-91
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