BibTex Citation Data :
@article{KIRYOKU62662, author = {Reny Wiyatasari, S.S., M.Hum.}, title = {Karakteristik Penanda Kohesi Gramatikal dan Kohesi Leksikal Pada Wacana Iklan Kosmetik Kecantikan Wajah Jepang}, journal = {KIRYOKU}, volume = {8}, number = {1}, year = {2024}, keywords = {cohesion markers; lexical cohesion; repetition and synonyms}, abstract = { The purpose of this research is to explain the relationship between grammatical cohesion markers and lexical cohesion in advertising discourse that can support the formation of coherence. The data used comes from the Canmake Tokyo Japan advertisement. The data collection method used is the listening method with the basic technique, namely the tapping technique and the note-taking technique as a follow-up technique. The data analysis stage uses the commensurate method with the technique of sorting the determining elements (PUP). While the results of data analysis are presented using informal methods. Based on the results of data analysis, it can be seen that the cosmetic advertisements from Canmake Tokyo contain grammatical cohesion markers and lexical cohesion. Based on the appropriate use of cohesion markers, it can be seen that the discourse of Canmake Tokyo cosmetic advertisements is a discourse of coherence. The most common grammatical cohesion markers are reference and conjunction. While the most lexical cohesion markers found are repetition and synonyms. }, issn = {2581-0960}, pages = {80--90} doi = {10.14710/kiryoku.v8i1.80-90}, url = {https://ejournal.undip.ac.id/index.php/kiryoku/article/view/62662} }
Refworks Citation Data :
The purpose of this research is to explain the relationship between grammatical cohesion markers and lexical cohesion in advertising discourse that can support the formation of coherence. The data used comes from the Canmake Tokyo Japan advertisement. The data collection method used is the listening method with the basic technique, namely the tapping technique and the note-taking technique as a follow-up technique. The data analysis stage uses the commensurate method with the technique of sorting the determining elements (PUP). While the results of data analysis are presented using informal methods. Based on the results of data analysis, it can be seen that the cosmetic advertisements from Canmake Tokyo contain grammatical cohesion markers and lexical cohesion. Based on the appropriate use of cohesion markers, it can be seen that the discourse of Canmake Tokyo cosmetic advertisements is a discourse of coherence. The most common grammatical cohesion markers are reference and conjunction. While the most lexical cohesion markers found are repetition and synonyms.
Article Metrics:
Last update:
Last update: 2024-11-19 22:09:30
Copyright Notice
Starting from 2017, the author(s) whose article is published in the Kiryoku journal attain the copyright for their article and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. By submitting the manuscript to Kiryoku, the author(s) agree with this policy. No special document approval is required.
The author(s) guarantee that:
The author(s) retain all rights to the published work, such as (but not limited to) the following rights:
Suppose the article was prepared jointly by more than one author. Each author submitting the manuscript warrants that all co-authors have given their permission to agree to copyright and license notices (agreements) on their behalf and notify co-authors of the terms of this policy. Kiryoku will not be held responsible for anything arising because of the writer's internal dispute. Kiryoku will only communicate with correspondence authors.
Authors should also understand that their articles (and any additional files, including data sets and analysis/computation data) will become publicly available once published. The license of published articles (and additional data) will be governed by a Creative Commons Attribution-ShareAlike 4.0 International License. Kiryoku allows users to copy, distribute, display and perform work under license. Users need to attribute the author(s) and Kiryoku to distribute works in journals and other publication media. Unless otherwise stated, the author(s) is a public entity as soon as the article is published.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
