skip to main content

THE EFFECT OF STARCHITECT’S DESIGN ON HOUSING IMAGE ACCORDING TO RESIDENTS' PERCEPTION

*Gentina Pratama Putra scopus  -  Universitas Mercu Buana, Indonesia
Rona Fika Jamila scopus  -  Universitas Mercu Buana, Indonesia

Citation Format:
Abstract

The development of residential real estate in Indonesia continues to grow. Although it cannot be denied that the current global economic recession affect the property business, housing development must continue to grow in order to accommodate the population demand. The recent economic conditions make housing developers have to make various innovations for convincing the public to buy their housing units. One of the innovations carried out is to recruit famous architects to collaborate in designing their housing. There are those who collaborate to design housing units in their housing clusters, but there are also those who collaborate since the creation of masterpaln to housing units. Of course, with the hope of cooperating with famous architects will be able to make their housing more pretentious, preferred by consumers, and ultimately bought by consumers.While on the community side, what do they expect by buying a house in housing designed by a well-known architect? Is it because of prestige, is it because of other things? This phenomenon is what makes researchers interested in finding out what the influence of a famous architect on the image of a housing in the eyes of the public.The purpose of this study was to determine the effect of the design of starchitect.

Fulltext View|Download
Keywords: Starchitect, Image Housing.

Article Metrics:

  1. Asmara, Febrina Risha. (2019). Faktor-Faktor Pertimbangan Konsumen Dalam Pembelian Rumah Perumahan. (Studi : di Perumahan dalam Wilayah Kecamatan Sukabumi Kota Bandar Lampung) Fakultas Ekonomi Dan Bisnis Universitas Lampung
  2. https://kbbi.web.id/ diakses 18-12-2019
  3. https://mediaindonesia.com/read/detail/269572-bisnis-properti-2020-akan-lebih-baik
  4. Marpaung, Grace Natalia. (2011) Analisis Faktor-Faktor Yang Mempengaruhi Konsumen Terhadap Permintaan Perumahan. Jejak, Volume 4, Nomor 2, September 2011
  5. Nainggolan, Nora Pitri dan Heryenzus. (2018) Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Dalam Membeli Rumah Di Kota Batam. Journal of Accounting & Management Innovation, Vol.2 No.2, July 2018, pp. 139-155
  6. Nandang, Debagus. (2010) Persepsi Tren Arsitektur Bangunan Minimalis Pada Desain Arsitektural Perumahan . Teknik - Unisfat, Vol. 6, No. 1, September Jurnal 2010 Hal 10 – 20
  7. Robin, Enora (2018) Performing real estate value(s): real estate developers, systems of expertise and the production of space. Geoforum
  8. Syafrina, Andina. (2018) Preferensi Masyarakat tentang Lingkungan Perumahan yang Ingin Ditinggali. Jurnal RUAS Volume 16 No 1 Juni 2018 ISSN 1693 3702 E-ISSN 2477-6033
  9. Saputra, Chrissanto Alex. (2018) Faktor – Faktor Yang Mempengaruhi Masyarakat Dalam Memilih Lokasi Hunian Peri Urban Studi Kasus : Perumahan Griya Paniki Indah. Jurnal Spasial Vol 5. No. 2, 2018 ISSN 2442 3262
  10. Sabaruddin, Arief. (2012) Arsitektur Perumahan Di Perkotaan. Bandung : Puskim
  11. Undang-Undang Republik Indonesia Nomor 1 Tahun 2011 Tentang Perumahan Dan Kawasan Permukiman

Last update:

No citation recorded.

Last update: 2024-11-20 01:54:09

No citation recorded.