English Diploma Program, Vocational School, Universitas Sebelas Maret, Jl. Kolonel Sutarto 150K Jebres, Surakarta, Central Java, Indonesia 57126., Indonesia
BibTex Citation Data :
@article{PAROLE60585, author = {Yanuarria Perwira}, title = {An Analysis of Phonological Stylistic Repetition in Slogans of International Products Marketed in Indonesia}, journal = {PAROLE: Journal of Linguistics and Education}, volume = {13}, number = {2}, year = {2024}, keywords = {Slogan; Phonology; Stylistic; Repetition; Indonesian; English}, abstract = {The slogan creation process has always been a scourge for product manufacturers since they need to make something that is concise while being able to catch the consumers’ attention. One of the most used methods in creating slogans is by utilizing stylistic linguistics. This paper focuses on phonological aspects of repetition used in slogans of international brands marketed in Indonesia, and compares both the original and the Indonesian versions of the slogans. Out of 432 slogans gathered, the analysis results revealed that the most used style in both languages is rhyming. On the other hand, the least used are epiphora and epizeuxis. The domination of rhyming style usage in both languages is influenced by cultural history, especially in literary artworks. Although rhyming dominates the type of stylistic used in creating slogans, the percentage of slogans using phonological stylistic repetitions is quite low. In the original version, the percentage of slogans using phonological stylistic repetition is only 17.13%. Meanwhile, the Indonesian counterpart only shows 17.82% of phonological stylistic repetition.}, issn = {23380683}, pages = {70--78} doi = {10.14710/parole.v13i2.70-78}, url = {https://ejournal.undip.ac.id/index.php/parole/article/view/60585} }
Refworks Citation Data :
Article Metrics:
Last update:
Last update: 2024-11-23 02:41:41
As a journal Author, you have rights for a large range of uses of your article, including use by your employing institute or company. These Author rights can be exercised without the need to obtain specific permission.
Authors publishing in Parole: Journal of Linguistics and Education have wide rights to use their works for teaching and scholarly purposes without needing to seek permission, including: use for classroom teaching by Author or Author's institutionand presentation at a meeting or conference and distributing copies to attendees; use for internal training by author's company; distribution to colleagues for their reseearch use; use in a subsequent compilation of the author's works; inclusion in a thesis or dissertation; reuse of portions or extrcats from the article in other works (with full acknowledgement of final article); preparation of derivative works (other than commercial purposes) (with full acknowledgement of final article); voluntary posting on open web sites operated by author or author’s institution for scholarly purposes (follow CC by SA License).
Authors and readers can copy and redistribute the material in any medium or format, as well as remix, transform, and build upon the material for any purpose, even commercially, but they must give appropriate credit (cite to the article or content), provide a link to the license, and indicate if changes were made. If you remix, transform or build upon the material, you must distribute your contributions under the same license as the original.
View My Stats
