DOI: https://doi.org/10.14710/parole.v16i2.77-90

Orthographic Traces of Phonetic Adaptation in K-Pop Fan Translations on Social Media X

Faculty of Cultural Sciences, Universitas Gadjah Mada, Jl. Nusantara 1, Bulaksumur Yogyakarta 55281, Indonesia, Indonesia

Received: 29 Jun 2026; Revised: 28 Aug 2026; Accepted: 6 Oct 2026; Available online: 26 Oct 2026; Published: 1 Oct 2026.
Open Access Copyright (c) 2026 PAROLE: Journal of Linguistics and Education under http://creativecommons.org/licenses/by-sa/4.0.

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Abstract
This study examines orthographic traces of phonetic adaptation in the fan translation of utterances by Carmen, an Indonesian member of the K-Pop group Hearts2Hearts, by the @translatingH2H account on the X platform. The study aims to identify patterns of adaptation in translating Indonesian utterances into English and analyze their implications for translation equivalence. This study employs a qualitative approach using descriptive-comparative methods. The results reveal three categories: substitution, letter repetition, and orthographic or stylistic retention. Substitution involves marked target spellings that may correspond to sound-related features and reproduce aspects of the source expressions marked linguistic style, while letter repetition may represent emphasis, affect, or possible sound-related lengthening through written repetition. Orthographic or stylistic retention preserves source forms with cultural, expressive, stylistic, or digital writing functions. These findings suggest that preserving marked forms may help maintain communicative and stylistic effects that could be reduced through normalization, although the data do not establish a consistent prioritization of pragmatic equivalence. Thus, adaptation in the selected data involves the negotiation of linguistic, stylistic, cultural, and pragmatic features across languages, while reflecting language contact and digital multilingual practices in K-Pop fan communities.

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Keywords: orthographic traces; fan translation; digital discourse; social media; K-Pop fandom

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Section: Research Article
Language : EN
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