BibTex Citation Data :
@article{JP6698, author = {Retno Sayekti and George Hardjanta and Anna Savitri}, title = {LOYALITAS KONSUMEN DITINJAU DARI PERSEPSI TERHADAP CITRA PERUSAHAAN}, journal = {Jurnal Psikologi}, volume = {11}, number = {2}, year = {2012}, keywords = {}, abstract = { This research aims to empirically examine the relationship between perception of corporate image and consumer loyalty. The hypothesis accompanying this research was a positive relationship between perception of corporate image and customer loyalty. Samples in this research were 77 consumers of Central Laundry Semarang. This research used incidental sampling technique and two scales, i.e. consumer loyalty scale and perception of corporate image scale. Data analysis was performed using product moment correlation technique. Results showed that there was a significant positive relationship between perceptions of corporate image to the consumer loyalty as indicated by the value of rxy = 0.371 (p <0.01). Therefore the hypothesis of this study was accepted. Keywords: consumer loyalty, perception, corporate image }, issn = {2302-1098}, pages = {7} doi = {10.14710/jpu.11.2.7}, url = {https://ejournal.undip.ac.id/index.php/psikologi/article/view/6698} }
Refworks Citation Data :
This research aims to empirically examine the relationship between perception of corporate image and consumer loyalty. The hypothesis accompanying this research was a positive relationship between perception of corporate image and customer loyalty. Samples in this research were 77 consumers of Central Laundry Semarang. This research used incidental sampling technique and two scales, i.e. consumer loyalty scale and perception of corporate image scale. Data analysis was performed using product moment correlation technique. Results showed that there was a significant positive relationship between perceptions of corporate image to the consumer loyalty as indicated by the value of rxy = 0.371 (p <0.01). Therefore the hypothesis of this study was accepted.
Keywords: consumer loyalty, perception, corporate image
Article Metrics:
Last update:
Last update: 2024-04-17 08:39:39
The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Jurnal Psikologi and Faculty of Psychology, Universitas Diponegoro as the publisher of the journal. Copyright encompasses rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms, and any other similar reproductions, as well as translations.
Jurnal Psikologi and Faculty of Psychology, Universitas Diponegoro and the Editors make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in Jurnal Psikologi are the sole and exclusive responsibility of their respective authors and advertisers.
The Copyright Transfer Form can be downloaded here: [Copyright Transfer Form JP]. The copyright form should be signed originally, scanned and uploaded as supplementary file when submitting the manuscript.
View My Stats
Jurnal Psikologi is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
