DOI: https://doi.org/10.14710/sabda.16.1.%25p

Semarang College Students’ Views on Beauty Standards & Diversity in Indonesian Skincare & Bodycare Advertisements

1English Literature Study Program, Faculty of Humanities, Universitas Diponegoro, Indonesia

2Universitas Diponegoro, Indonesia

Published: 25 Jun 2021.
Editor(s): Gani Pramudyo

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Abstract
Beauty standards that spread widely in society make people treat some different from the other. It also influence how people see a person in a formal context, like in recruiting job or school. Unfortunately, this perennial bias also appear in how Indonesian skincare and body care brands make their advertisements. The advertisements usually only show model with particular beauty standards and left diversity behind, forgetting that beauty cannot be defined as simple as that. This research take a depth look about it through the interviews with selected Semarang college students. The research explores about those advertisements and its impact of how people define beauty. Aiming to understand college students’ point of view of mentioned issue, this research wants to become a starting step in changing the prevailing beauty standards.
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Keywords: beauty standards; advertisements; skincare; bodycare; diversity

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Section: Articles
Language : EN
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