PERAN DAN POSISI PUBLIC RELATIONS DALAM HOSPITALITY INDUSTRY

*Tandiyo Pradekso  -  Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro, Indonesia
Yanuar Luqman  -  Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro, Indonesia
Taufik Suprihatini  -  Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro, Indonesia
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Abstract

The role of public relations in hospitality industry had been significantly increasing along with the rapid growth of the industry. A study of the issue in 2 respective hospitals and a hotel indicates that each had set a different level of position within the management. Regardless to the type of the organization, public relations with the higher level of position had a better access to resources and decision making, which consecutively put them as expert prescriber. Converssely, a stumpy management value had dispose public relations as a merely communication techni  cian. Organizational culture and communication climate were considered as determinants to how the management perceives public relations.

Keywords: public relations; hospitality industry

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Last update: 2021-02-27 00:55:05

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Last update: 2021-02-27 00:55:05

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