BibTex Citation Data :
@article{Interaksi30511, author = {Punjul Nugraha and Irwansyah Irwansyah}, title = {PEMANFAATAN MEDIA SOSIAL DALAM KEHUMASAN DIGITAL KEMENTERIAN LUAR NEGERI}, journal = {Interaksi: Jurnal Ilmu Komunikasi}, volume = {11}, number = {1}, year = {2022}, keywords = {media sosial; kehumasan digital; komunikasi dialogis}, abstract = { As a mode of technology mediated communication, the advent and development of social media has provided a vast array of interaction, which may lead to the attainment of understanding between public and government. Using Kent & Taylor’s model on dialogic two-way models, an organization could deliver an effective, sophisticated, and effective public relation programs using social media. Social media plays a significant role in providing avenues for such a high degree interaction. A successful public relation campaign, in the end, would contribute greatly in an organization’s efforts to manage its image. This article is aimed at providing elaboration on ways through which a government institution could effectively utilize social media in its public relations campaign, using a qualitative descriptive approach. This article found that the degree of social media utilization by a government institution would very much be depended on their respective social media adoption stage. }, issn = {2548-4907}, pages = {35--48} doi = {10.14710/interaksi.11.1.35-48}, url = {https://ejournal.undip.ac.id/index.php/interaksi/article/view/30511} }
Refworks Citation Data :
As a mode of technology mediated communication, the advent and development of social media has provided a vast array of interaction, which may lead to the attainment of understanding between public and government. Using Kent & Taylor’s model on dialogic two-way models, an organization could deliver an effective, sophisticated, and effective public relation programs using social media. Social media plays a significant role in providing avenues for such a high degree interaction. A successful public relation campaign, in the end, would contribute greatly in an organization’s efforts to manage its image. This article is aimed at providing elaboration on ways through which a government institution could effectively utilize social media in its public relations campaign, using a qualitative descriptive approach. This article found that the degree of social media utilization by a government institution would very much be depended on their respective social media adoption stage.
Note: This article has supplementary file(s).
Article Metrics:
Last update:
Last update: 2025-06-30 09:33:27
In order to be accepted and published by Interaksi: Jurnal Ilmu Komunikasi, the author (s) who submit a manuscript should complete the review process. Interaksi: Jurnal Ilmu Komunikasi articles are distributed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Articles can be read, shared, and adapted even for commercial purposes under the following conditions:
The copyright of received articles is assigned to the author (s). The author (s) have the right to the articles that have been published. The Editorial Team of Interaksi: Jurnal Ilmu Komunikasi and the Author(s) strive to ensure that no errors occur in the articles that have been published, both data errors and statements in the articles. Authors who publish in this journal agree to the following terms:
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during submission, as it can lead to productive exchanges and earlier and greater citation of published work.