BibTex Citation Data :
@article{Interaksi30511, author = {Punjul Nugraha and Irwansyah Irwansyah}, title = {PEMANFAATAN MEDIA SOSIAL DALAM KEHUMASAN DIGITAL KEMENTERIAN LUAR NEGERI}, journal = {Interaksi: Jurnal Ilmu Komunikasi}, volume = {11}, number = {1}, year = {2022}, keywords = {media sosial; kehumasan digital; komunikasi dialogis}, abstract = { As a mode of technology mediated communication, the advent and development of social media has provided a vast array of interaction, which may lead to the attainment of understanding between public and government. Using Kent & Taylor’s model on dialogic two-way models, an organization could deliver an effective, sophisticated, and effective public relation programs using social media. Social media plays a significant role in providing avenues for such a high degree interaction. A successful public relation campaign, in the end, would contribute greatly in an organization’s efforts to manage its image. This article is aimed at providing elaboration on ways through which a government institution could effectively utilize social media in its public relations campaign, using a qualitative descriptive approach. This article found that the degree of social media utilization by a government institution would very much be depended on their respective social media adoption stage. }, issn = {2548-4907}, pages = {35--48} doi = {10.14710/interaksi.11.1.35-48}, url = {https://ejournal.undip.ac.id/index.php/interaksi/article/view/30511} }
Refworks Citation Data :
As a mode of technology mediated communication, the advent and development of social media has provided a vast array of interaction, which may lead to the attainment of understanding between public and government. Using Kent & Taylor’s model on dialogic two-way models, an organization could deliver an effective, sophisticated, and effective public relation programs using social media. Social media plays a significant role in providing avenues for such a high degree interaction. A successful public relation campaign, in the end, would contribute greatly in an organization’s efforts to manage its image. This article is aimed at providing elaboration on ways through which a government institution could effectively utilize social media in its public relations campaign, using a qualitative descriptive approach. This article found that the degree of social media utilization by a government institution would very much be depended on their respective social media adoption stage.
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