DOI: https://doi.org/10.14710/interaksi.14.2.249-266

Exposure to the genocide news, boycott campaigns on social media, and their consequences on social attitudes

*Suryaning Hayati scopus  -  Communication Science Study Program, Universitas Mercu Buana, Indonesia
Nurul Aidin  -  Communication Science Study Program, Universitas Mercu Buana, Indonesia
Ryan Ardhito Hadyan  -  Digital Entrepreneur Study Program, Universitas Siber Indonesia, Indonesia
Received: 6 Oct 2024; Published: 31 Dec 2025.
Open Access Copyright 2025 Suryaning Hayati, Nurul Aidin, Ryan Ardhito Hadyan under https://creativecommons.org/licenses/by-sa/4.0/.

Citation Format:
Abstract
The Israeli Genocide against Palestine was widely reported in online mass media. The media's construction of this event reveals violations of international humanitarian law. The audience's rage is conveyed through social media, funding campaigns, and exclamation to influence UN decisions. Continuous exposure to news and social media campaigns eventually leads the public to boycott products that are confirmed to support Israel. Based on this fact, this study intends to investigate the impact of online news exposure and social media campaigns on social attitudes. Through a survey of 400 respondents, data were analyzed using multiple linear regression. The partial test results obtained: 1) online news exposure influences social attitudes with an estimated value of 0.137; 2) Social media campaigns also influence social attitudes with an estimated value of 0.801. Both results can be interpreted as having a positive influence on variables. The results of the F test show that online news exposure and social media campaigns are considered to have a simultaneous influence on social attitudes. This study offers implications for theoretical advancement in digital activism and practical recommendations for strengthening public communication strategies in humanitarian issues.

Note: This article has supplementary file(s).

Fulltext View|Download |  common.other
Cover Letter
Subject Media Effects, Social Construction of Mass Media, Online News Exposure, Social Media Campaigns, Social Attitudes
Type Other
  Download (252KB)    Indexing metadata
Keywords: Media Effects; Social Construction of Mass Media; Online News Exposure; Social Media Campaigns; Social Attitudes

Article Metrics:

Article Info
Section: Articles
Language : EN
Recent articles
Integration of artificial intelligence in development communication Exposure to the genocide news, boycott campaigns on social media, and their consequences on social attitudes Political message disruption in family communication patterns on social media More recent articles
Most cited articles
Stigmatisasi Pemberitaan Terorisme di Media Massa SOCIAL STRATEGY PADA MEDIA SOSIAL UNTUK PROMOSI PARIWISATA DAERAH ISTIMEWA YOGYAKARTA FENOMENA PHUBBING DI ERA MILENIA (Ketergantungan Seseorang pada Smartphone terhadap Lingkungannya) Peranan Komunikasi Interpersonal Antara Guru Bimbingan Konseling (BK) dengan Siswa dalam Menangani Kenakalan Siswa (Studi Kasus di SMP Kristen 2 Salatiga) Komunikasi Orangtua-Anak dalam Pengambilan Keputusan Pendidikan More cited articles
  1. Adler, R. B., Rodman, G., & Pre, A. du. (2017). Mass Communication. In Understanding Human Communication (Thirteenth). Oxford University Press
  2. Apriliawati, S., & Purworini, D. (2019). Pengaruh Terpaan Berita Kasus Narkoba pada Kalangan Public Figure Ditelevisi terhadap Tingkat Kecemasan dan Sikap Proteksi Ibu Rumah Tangga (Studi Eksplanatif Kuantitatif di Desa Jatiyoso, Jatiyoso, Karanganyar) [UMS Library]. https://eprints.ums.ac.id/74265/
  3. Ardi, G., & Natalia, E. (2022). Pengaruh Kampanye PR Gojek #pesandarirumah Terhadap Kesadaran Konsumen Dalam Menaati Protokol Gojek J3K. Jurnal Komunikasi Pembangunan, 20(2), 192–206. https://doi.org/10.46937/20202240791
  4. Arinta, S., & Birowo, M. (2015). Pengaruh Terpaan Berita Instagram Ani Yudhoyono Terhadap Tanggapan Khalayak [UAJY Library]. https://e-journal.uajy.ac.id/6462/
  5. Arli, D., & Dietrich, T. (2017). Can Social Media Campaigns Backfire? Exploring Consumers’ Attitudes and Word-of-Mouth Toward Four Social Media Campaigns and Its Implications on Consumer-Campaign Identification. Journal of Promotion Management, 23(6), 834–850. https://doi.org/https://doi.org/10.1080/10496491.2017.1323259
  6. Azwar, S. (2012). Sikap Manusia: Teori Dan Pengukurannya. Pustaka Pelajar
  7. Biagi, S. (2012). Media Impact: An Introduction To Mass Media. CA: Wadsworth
  8. BPS. (2020). Jumlah Penduduk Hasil Sensus Penduduk 2020 menurut Generasi dan Kabupaten/Kota di Provinsi DKI Jakarta (Jiwa). Badan Pusat Statistik Provinsi DKI Jakarta. https://jakarta.bps.go.id/indicator/12/1057/1/jumlah-penduduk-hasil-sensus-penduduk-2020-menurut-generasi-dan-kabupaten-kota-di-provinsi-dki-jakarta.html
  9. Budianto, H., & Santoso, D. (2021). Perang & Globalisasi; Indonesia “Under Attack” Konspirasi Memenangkan Opini Hingga Penguasaan Sumber Daya Indonesia. https://eprints.mercubuana-yogya.ac.id/id/eprint/13639/
  10. Cangara, H. (2021). Pengantar Ilmu Komunikasi (5th ed.). Raja Grafindo Persada
  11. Confetto, M. G., Covucci, C., Addeo, F., & Normando, M. (2023). Sustainability advocacy antecedents: how social media content influences sustainable behaviours among Generation Z. Journal of Consumer Marketing, 40(6), 758–774. https://doi.org/10.1108/JCM-11-2021-5038
  12. Dahlgren, P. M., Shehata, A., & Strömbäck, J. (2019). Reinforcing Spirals At Work? Mutual Influences Between Selective News Exposure And Ideological Leaning. European Journal of Communication, 34(2), 159–174. https://doi.org/https://doi.org/10.1177/0267323119830056
  13. Fazio, A., Reggiani, T., & Scervini, F. (2023). Social media charity campaigns and pro-social behaviour. Evidence from the Ice Bucket Challenge. Journal of Economic Psychology, 96. https://doi.org/10.1016/j.joep.2023.102624
  14. Flew, T., & Smith, R. (2021). New media: An Introduction. Oxford University Press
  15. Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). An Introduction to Structural Equation Modeling. https://doi.org/10.1007/978-3-030-80519-7_1
  16. Hasan, I. (2009). Analisis Data Penelitian Dengan Statistik (2nd ed.). Bumi Aksara
  17. Hasan, N. I. (2021). Pengaruh Terpaan Berita Online Terhadap Sikap Pembaca. Universitas Pancasila
  18. Herawati, Y., & Nasionalita, K. (2022). Pengaruh Kampanye Kesehatan Mental Unicef Terhadap Perubahan Perilaku Remaja (Survei Pada Subscriber Remaja Channel BangtanTV Di Masa Pandemi Covid-19). EProceedings of Management, 9(2), 1031–1039. https://openlibrarypublications.telkomuniversity.ac.id/index.php/management/article/view/17758
  19. Ilhami, F., Santoso, H., & Setyabudi, D. (2014). Pengaruh Terpaan Pemberitaan Politik Di Media Online Dan Terpaan Pesan Iklan Kampanye Politik Di Media Televisi Terhadap Elektabilitas Partai Hanura. Jurnal Interaksi Online, 2(2). https://ejournal3.undip.ac.id/index.php/interaksi-online/article/view/4842
  20. Jensen, R., & Limbu, Y. (2016). Spectators’ Awareness, Attitudes and Behaviors towards a Stadium’s Social Media Campaign. International Journal of Marketing Studies, 8(4), 44. https://doi.org/10.5539/ijms.v8n4p44
  21. Juwito. (2008). Menulis Berita dan Feature’s. Unesa University
  22. Kaligis, R., Pratiwi, A., & Anshari, F. (2020). Analisis Pengaruh Kampanye Public Relations #savegbk Dan Identitas Sosial Pada Sikap Jakmania Depok. Jurnal Ilmu Komunikasi, 18(2), 154. https://doi.org/10.31315/jik.v18i2.3539
  23. Krisyanti, K., Priliantini, A., & Situmeang, I. (2020). Pengaruh kampanye #PantangPlastik Terhadap Sikap Ramah Lingkungan (Survei Pada Pengikut Instagram @greenpeaceid). Komunika : Jurnal Komunikasi, Media Dan Informatika, 9(1), 40. https://doi.org/10.31504/komunika.v9i1.2387
  24. Kriyantono, R. (2014). Teknik Praktis: Riset Komunikasi. Kencana
  25. Liao, C. H. (2023). Exploring the Influence of Public Perception of Mass Media Usage and Attitudes towards Mass Media News on Altruistic Behavior. Behavioral Sciences, 13(8). https://doi.org/10.3390/bs13080621
  26. Marquart, F., Brosius, A., & de Vresee, C. (2019). United Feelings: The Mediating Role of Emotions in Social Media Campaigns for EU Attitudes and Behavioral Intentions. Journal of Political Marketing, 21(1), 85–111. https://doi.org/https://doi.org/10.1080/15377857.2019.1618429
  27. Montazeri, A., Mohammadi, S., M.Hesari, P., Yarmohammadi, H., Bahabadi, M. R., Naghizadeh Moghari, F., Maftoon, F., Tavousi, M., & Riazi, H. (2023). Exposure to the COVID-19 news on social media and consequent psychological distress and potential behavioral change. Scientific Reports, 13(1), 1–10. https://doi.org/10.1038/s41598-023-42459-6
  28. Moses, D. A. (2013). Genocide. Australian Humanities Review, 55(Special Section), 23–44. http://australianhumanitiesreview.org/wp-content/uploads/2015/09/AHR55_2_Moses.pdf
  29. Mourao, R. R., Yoo, J., Geise, S., Araiza, J. A., Kilgo, D. K., Chen, V. Y., & Johnson, T. J. (2015). Online news, social media, and european union attitudes: A multidimensional analysis. International Journal of Communication, 9(1), 3199–3222
  30. Pangestu, A., & Isnaini, M. (2022). Pengaruh Terpaan Berita Dan Kredibilitas pemberitaan omicron Pada Kompas.com Terhadap Perilaku Sehat mahasiswa DKI Jakarta. Jurnal Sains Terapan, 12(Khusus), 154–164. https://doi.org/10.29244/jstsv.12
  31. Permadi, D., Suparto, D., Rifki, A., & Firmansyah, F. (2023). Pengaruh Terpaan Berita Pelecehan Seksual Di Kampus Terhadap Tingkat Kecemasan Mahasiswa. Innovative: Journal of Social Science Research, 3(5). https://doi.org/10.31004/innovative.v3i5.5454
  32. Pradana, A. (2022). Pengaruh Terpaan Berita Vaksin Covid-19 Terhadap Sikap Pedagang [UAJY Library]. https://e-journal.uajy.ac.id/26303
  33. Purba, R., Safitri, D., & Anindhita, W. (2023). Pengaruh Terpaan Berita Ibu Kota negara (IKN) di media online Kompas.com Terhadap Sikap Mahasiswa. Komunikologi: Jurnal Ilmiah Ilmu Komunikasi, 20(1), 43–50. https://doi.org/10.47007/jkomu.v20i01.574
  34. Puspaningtyas, L. (2023). Ini Daftar produk Pro Israel, Ekonom: Boikot Dan Donasi harus terarah. Republika Online. https://ekonomi.republika.co.id/berita/s4sa8h502/ini-daftar-produk-pro-israel-ekonom-boikot-dan-donasi-harus-terarah
  35. Putra, R., & Candraningrum, D. (2021). Pengaruh Kampanye Cup Of Courage Starbucks Terhadap Minat Beli Produk Minuman Pink Voice Di Starbucks Stasiun Jakarta Kota. Prologia, 5(1), 81. https://doi.org/10.24912/pr.v5i1.8139
  36. Putri, Z., & Christin, M. (2022). Pengaruh Kampanye Ingat Pesan Ibu Terhadap Sikap Patuh Protokol Kesehatan Pada Masyarakat Kabupaten Karawang. Medium, 10(2), 393–408. https://doi.org/10.25299/medium.2022.vol10(2).10092
  37. Rakhmat, J. (2018). Psikologi Komunikai. Remaja Rosdakarya
  38. Roche, S. P., Pickett, J. T., & Gertz, M. (2016). The Scary World of Online News? Internet News Exposure and Public Attitudes Toward Crime and Justice. Journal of Quantitative Criminology, 32(2), 215–236. https://doi.org/10.1007/s10940-015-9261-x
  39. Sekaran, U., & Bougie, R. (2016). Research Method for Business: A Skill-Building Approach (Seventh Ed). Wiley
  40. Setiandini, A., Gono, J., Yulianto, M., & Pradekso, T. (2015). Pengaruh Terpaan Berita Negatif Joko Widodo di Media Massa dan Faktor Demografi (Usia, Jenis Kelamin, dan Tingkat Pendidikan) terhadap Citra Joko Widodo sebagai Presiden RI. Jurnal Interaksi Online, 3(4). https://ejournal3.undip.ac.id/index.php/interaksi-online/article/view/9269
  41. Sihombing, R. (2023). Warga Gaza Korban Tewas serangan Israel tembus 20.258 jiwa. News.Detik.Com. https://news.detik.com/internasional/d-7106217/warga-gaza-korban-tewas-serangan-israel-tembus-20-258-jiwa
  42. Smith, J., Clemens, T., Macpherson, A., & Pike, I. (2021). Public response on social media to a social marketing campaign for influencing attitudes towards boating safety. International Journal of Environmental Research and Public Health, 18(12). https://doi.org/10.3390/ijerph18126504
  43. Smith, M. A., Williamson, L. D., & Bigman, C. A. (2020). Can Social Media News Encourage Activism? The Impact of Discrimination News Frames on College Students’ Activism Intentions. Social Media and Society, 6(2). https://doi.org/10.1177/2056305120921366
  44. Studilmu, A. (2023). 8 Perbedaan Antara Generasi milenial Dan Generasi Z. Business Growth. https://www.studilmu.com/blogs/details/8-perbedaan-antara-generasi-milenial-dan-generasi-z
  45. Sugiyono, & Lestari, P. (2021). Metode penelitian komunikasi (Kuantitatif, kualitatif, dan cara mudah menulis artikel pada jurnal internasional) (1st ed.). Alfabeta
  46. Thompson, A., Hollis, S., Herman, C. K., Reinke, M. W., Hawley, C., & Magee, S. (2020). Evaluation of a Social Media Campaign on Youth Mental Health Stigma and Help-Seeking. School Psychology Review, 50(1), 36–41. https://doi.org/https://doi.org/10.1080/2372966X.2020.1838873
  47. Thorn, P., Nicole Tm Hill, Lamblin, M., Teh, Z., Battersby-Coulter, R., Rice, S., Bendall, S., Gibson, K. L., Finlay, S. M., Blandon, R., Libby De Souza, West, A., Cooksey, A., Sciglitano, J., Goodrich, S., & Robinson, J. (2020). Developing a suicide prevention social media campaign with young people (The #Chatsafe Project): Co-design approach. JMIR Mental Health, 7(5). https://doi.org/10.2196/17520
  48. Valkenburg, P. M., Peter, J., & Walther, J. B. (2016). Media effects: Theory and research. Annual Review of Psychology, 67, 315–338. https://doi.org/10.1146/annurev-psych-122414-033608
  49. Venus, A. (2018). Manajemen Kampanye: Panduan Teoritis Dan Praktis dalam Mengefektifkan Kampanye Komunikasi. Simbiosa Rekatama Media
  50. Watson, J., van der Linden, S., Watson, M., & Stillwell, D. (2024). Negative online news articles are shared more to social media. Scientific Reports, 14(1), 1–10. https://doi.org/10.1038/s41598-024-71263-z
  51. Wojcieszak, M., von Hohenberg, B. C., Casas, A., Menchen-Trevino, E., de Leeuw, S., Gonçalves, A., & Boon, M. (2022). Null effects of news exposure: a test of the (un)desirable effects of a ‘news vacation’ and ‘news binging.’ Humanities and Social Sciences Communications, 9(1), 1–10. https://doi.org/10.1057/s41599-022-01423-x

Last update:

No citation recorded.

Last update: 2026-01-02 22:42:38

No citation recorded.