Segmentasi Pasar Media: Jangan Ikut Ritme Pesaing

Bayu Wicaksono

doi:10.14710/interaksi.4.2.123-131

DOI: https://doi.org/10.14710/interaksi.4.2.123-131

Segmentasi Pasar Media: Jangan Ikut Ritme Pesaing

*Bayu Wicaksono - , Indonesia

Published: 2 Jul 2015.

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Abstract

Abstraksi:

Tagline Suara Merdeka "Perekat Komunitas Jawa Tengah" is not in line with the local media
development today. When many newspapers focus on the territory of the district/city or former
residency, Suara Merdeka consistent on the people of Central Java. It also inconsistent with the
regional autonomy policy, the which is based on the district/city, not the province. For the dilemma
arises Suara Merdeka, between targeting on Central Java and information needs of local level. Its
need balancing between the two, so the newspaper is able to survive, and even win the competition. The
equilibrium model can be used as a lesson for other media to stick to the principle of differentiation,
is not provoked rhythm competitors.

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Keywords: dilemma, differentiation, equilibrium

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Article Info

Section: Articles

Language : EN

In Vol 4, No 2 (2015): July 2015

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