SOCIAL STRATEGY PADA MEDIA SOSIAL UNTUK PROMOSI PARIWISATA DAERAH ISTIMEWA YOGYAKARTA

Abstract

ABSTRACT:

This study was done to see a communications strategy using social strategy to conduct a tourism
promotion by establishing a relationship between tourism stakeholders with the customer in this case
tourists. Social strategy through social impact and impact strategy facilitates the use of social media
as a tool of promotion in today's digital era.
This study used a qualitative approach with in-depth interview to the perpetrators of tourism in
Yogyakarta. The results showed that the Social Strategy through social impact and impact strategy
for the promotion of tourism in Yogyakarta can build a relationship between tourism stakeholders
with tourists both online and offline. Promotional activities can easily provide awareness and can be
transmitted by social media followers to users of other social media