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MAPPING THE CAUSAL INTERRELATIONSHIPS AMONG BARRIERS TO SUSTAINABLE SUPPLY CHAIN IMPLEMENTATION IN THE BROILER CHICKEN INDUSTRY

Ade Aisyah Arifna Putri scopus  -  Universitas Sebelas Maret, Indonesia
*Ratna Purwaningsih orcid scopus  -  Universitas Diponegoro, Indonesia
Alyssa Hayfa Zalsabila  -  Universitas Diponegoro, Indonesia
Singgih Saptadi  -  Universitas Diponegoro, Indonesia
Ary Arvianto  -  Universitas Diponegoro, Indonesia
Wiwik Budiawan  -  Universitas Diponegoro, Indonesia

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Abstract

Broiler chicken production in Central Java is primarily carried out through a partnership system involving plasma farmers, partner slaughterhouses, and core companies. However, these stakeholders still face sustainability challenges. The implementation of sustainable practices in the broiler chicken supply chain is influenced by various factors, including barriers. Efforts are needed to address obstacles hindering the optimal implementation of sustainable supply chain strategies. This research aims to identify priority barriers, understand the relationship between inhibiting factors, and provide policy recommendations. To assess the influence and nature of each factor, a combination of the Grey Decision-Making Trial and Evaluation Laboratory (Grey-DEMATEL) and Interpretive Structural Model (ISM) methods was used. Six experts from government, practitioners, and academics participated in evaluating barriers to ensure a diverse range of perspectives. Fourteen barriers were identified through a literature review, and 10 were considered relevant to the research topic. Each valid factor is grouped based on influence group, influence size, and priority. The lack of company policy is identified as the highest-priority factor. This research also offers policy recommendations to address the top three priority barriers.

Keywords: broiler chicken; Grey-DEMATEL; ISM; partnership farming; sustainable supply chain

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