Analisis Pengaruh Kualitas Website Shopee Terhadap Kepuasan Pengguna Berdasarkan Metode WebQual 4.0 (Studi Kasus : Mahasiswa Pengguna Shopee di Universitas Diponegoro)

M. Risqi Amirul Adieb; Aris Sugiharto; Satriyo Adhy

doi:10.14710/jmasif.15.1.59737

DOI: https://doi.org/10.14710/jmasif.15.1.59737

Analisis Pengaruh Kualitas Website Shopee Terhadap Kepuasan Pengguna Berdasarkan Metode WebQual 4.0 (Studi Kasus : Mahasiswa Pengguna Shopee di Universitas Diponegoro)

M. Risqi Amirul Adieb , Aris Sugiharto, Satriyo Adhy

Universitas Diponegoro, Indonesia

Received: 16 Nov 2023; Revised: 13 May 2024; Accepted: 20 May 2024; Available online: 31 May 2024; Published: 31 May 2024.

Editor(s): Muhammad Malik Hakim

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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Abstract

Maraknya pelaku bisnis e-commerce membuat persaingan jual beli online menjadi ketat sehingga e-commerce harus mampu mempertahankan keberadaannya. Salah satu faktor utama yang mendorong pelanggan melakukan kegiatan e-commerce adalah tingkat kepuasan pengguna dalam penerimaan website terhadap kualitas layanan website e-commerce tersebut. Penelitian ini bertujuan untuk menganalisis faktor kualitas website Shopee yang memengaruhi tingkat kepuasan pengguna dengan menggunakan metode WebQual 4.0 dan variabel tambahan user satisfaction. Hasil pengolahan dan analisis data didapatkan bahwa sumbangan pengaruh yang diberikan dimensi WebQual 4.0 secara bersama-sama terhadap user satisfaction dalam penerimaan website Shopee adalah 76,2%, yaitu dimensi WebQual 4.0 secara bersama-sama memiliki pengaruh yang signifikan terhadap user satisfaction, usability berpengaruh secara positif dan signifikan terhadap user satisfaction, information quality berpengaruh secara positif dan signifikan terhadap user satisfaction, dan service interaction quality berpengaruh secara positif dan signifikan terhadap user satisfaction.

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Keywords: Shopee, kualitas website, kepuasan pengguna, webqual 4.0, regresi linier berganda

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Section: Research Article

Language : ID

In Vol 15, No 1 (2024): Jurnal Masyarakat Informatika

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