Analisis Penerimaan Teknologi E-retribusi Pasar dengan Pendekatan Theory of Reasoned Action

Maria Magdalena -  Universitas Kristen Satya Wacana, Indonesia
*Eko Sediyono -  Universitas Kristen Satya Wacana, Indonesia
Marwata Marwata -  Universitas Kristen Satya Wacana, Indonesia
Received: 20 Aug 2018; Published: 23 Oct 2018.
Open Access
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Section: Research Articles
Language: EN
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The Trade Service The Salatiga City Government applies non-cash market retribution (market e-retribution) in improving the quality of services that are transparent and accountable in traditional markets. Given that there has been no research discussing the acceptance of market e-retribution technology, this issue can be an interesting topic to study. Theory of Reasoned Action (TRA) is used as a conceptual model in this study with the aim of investigating the factors that influence the acceptance of market e-retribution technology in traditional market traders in the city of Salatiga. The results of this study indicate that perceptions of usefulness, perception of self-efficacy and subjective norms have a positive effect, but are not statistically significant, while perceptions of compatibility and attitude have a positive and statistically significant effect
E-retribution Market; TRA; Technology Acceptance; PLS

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