Analisis Penerimaan Teknologi E-retribusi Pasar dengan Pendekatan Theory of Reasoned Action

DOI: https://doi.org/10.21456/vol8iss2pp60-66

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Article Info
Published: 23-10-2018
Section: Research Articles
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The Trade Service The Salatiga City Government applies non-cash market retribution (market e-retribution) in improving the quality of services that are transparent and accountable in traditional markets. Given that there has been no research discussing the acceptance of market e-retribution technology, this issue can be an interesting topic to study. Theory of Reasoned Action (TRA) is used as a conceptual model in this study with the aim of investigating the factors that influence the acceptance of market e-retribution technology in traditional market traders in the city of Salatiga. The results of this study indicate that perceptions of usefulness, perception of self-efficacy and subjective norms have a positive effect, but are not statistically significant, while perceptions of compatibility and attitude have a positive and statistically significant effect

Keywords

E-retribution Market; TRA; Technology Acceptance; PLS

  1. Maria Magdalena 
    Universitas Kristen Satya Wacana, Indonesia
    Magister Studi Pembangunan
  2. Eko Sediyono  Scopus Scholar
    Universitas Kristen Satya Wacana, Indonesia
    Magister Sistem Informasi
  3. Marwata Marwata 
    Universitas Kristen Satya Wacana, Indonesia
    Magister Akuntansi
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