BibTex Citation Data :
@article{JSPI13970, author = {Siswanto Utomo}, title = {STUDI TENTANG KUALITAS HUBUNGAN JANGKA PANJANG UNTUK MENINGKATKAN KINERJA PEMASARAN (STUDI PADA AGEN CV. GARUDA)}, journal = {Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)}, volume = {13}, number = {2}, year = {2014}, keywords = {marketing performance, long-term relationship quality, trust, commitment,}, abstract = { This research was to answer research problem how to improve marketing performance through long-term relationship qualityin CV. Garuda and it agencies which analyze factors suspected, i.e.: trust, commitment, andsatisfaction. This research use 109 agencies of CV. Garuda. Data analysis tools used in this research is Structural Equation Modeling (SEM) under AMOS 5. The result of the data shows that research model has good fit and all the hypotheses can be proved. The conclusions are: trusthas positive influence to long-term relationship quality, commitmentlevel has positive influence to long-term relationship quality, and satisfaction has positive influence to long-term relationship quality, and long-term relationship qualityhas positive influence to marketing performance. }, issn = {2580-118X}, pages = {129--159} doi = {10.14710/jspi.v13i2.129-159}, url = {https://ejournal.undip.ac.id/index.php/jspi/article/view/13970} }
Refworks Citation Data :
This research was to answer research problem how to improve marketing performance throughlong-term relationship qualityin CV. Garuda and it agencies which analyze factors suspected,i.e.: trust, commitment, andsatisfaction.This research use 109 agencies of CV. Garuda. Data analysis tools used in this research isStructural Equation Modeling (SEM) under AMOS 5.The result of the data shows that research model has good fit and all the hypotheses can beproved. The conclusions are: trusthas positive influence to long-term relationship quality,commitmentlevel has positive influence to long-term relationship quality, and satisfaction haspositive influence to long-term relationship quality, and long-term relationship qualityhas positiveinfluence to marketing performance.
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