DOI: https://doi.org/10.14710/pwk.v18i4.49740

Tantangan Pengembangan Wisata Berdasarkan Dinamika Partisipasi Masyarakat Desa Montongsari, Kabupaten Kendal

*S Sunarti orcid scopus  -  Departemen Perencanaan Wilayah dan Kota, Universitas Diponegoro, Indonesia
Maya Damayanti  -  Departemen Perencanaan Wilayah dan Kota, Universitas Diponegoro, Indonesia
Landung Esariti  -  Departemen Perencanaan Wilayah dan Kota, Universitas Diponegoro, Indonesia
Mardwi Rahdriawan  -  Departemen Perencanaan Wilayah dan Kota, Universitas Diponegoro, Indonesia
Novia Cecilia Medina  -  Departemen Perencanaan Wilayah dan Kota, Universitas Diponegoro, Indonesia

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Abstract
Sektor pariwisata dapat menunjang pemberdayaan dan perekonomian masyarakat dikarenakan melibatkan dan berdampak langsung bagi masyarakat. Partisipasi masyarakat menjadi elemen penting sekaligus pemicu tantangan pengembangan wisata khususnya wisata baru di daerah tertinggal. Desa Montongsari, Kabupaten Kendal merupakan desa yang diinisiasi menjadi wisata namun memiliki tantangan dalam pengembangannya berupa lahan kering serta kurangnya kesadaran dan partisipasi masyarakat. Partisipasi seharusnya menjadi pertimbangan penting untuk pemberdayaan masyarakat dalam kegiatan wisata. Penelitian ini bertujuan untuk menganalisis tantangan pengembangan wisata berdasarkan dinamika partisipasi masyarakat di Desa Montongsari. Penelitian menggunakan pendekatan kualitatif dengan pengumpulan informasi melalui wawancara kepada fasilitator saat Focus Group Discussion (FGD) pengembangan wisata  serta teknik analisis deskriptif kualitatif. Hasil penelitian menunjukkan bahwatantangan pengembangan wisata berdasarkan partisipasi masyarakat berkaitan dengan kurangnya kesadaran masyarakat tentang potensi dan manfaat kegiatan wisata, kesibukan aktivitas masyarakat, hingga kurangnya perhatian pemerintahan setempat. Sosialisasi dan pemberian motivasi dapat mempengaruhi peningkatan partisipasi masyarakat namun juga menghasilkan tantangan berupa perbedaan pendapat masyarakat. Dengan demikian, diperlukan pertimbangan prioritas pendapat masyarakat serta akses partisipasi dan pembagian peran masyarakat dalam mengelola, memelihara dan menerima manfaat wisata.
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Keywords: Tantangan Pengembangan Wisata, Pengembangan wisata berbasis Masyarakat, Dinamika Partisipasi

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