DOI: https://doi.org/10.14710/pwk.v21i1.68072

Pengembangan Wisata Rintisan Berbasis Keunggulan Kompetitif di Desa Wisata Montongsari, Kabupaten Kendal

*Sunarti Sunarti orcid scopus  -  Universitas Diponegoro, Indonesia
Maya Damayanti  -  Universitas Diponegoro, Indonesia
Mardwi Rahdriawan  -  Universitas Diponegoro, Indonesia
Rustina Untari  -  Soegijapranata Catholic University, Indonesia
Athiya Iffaty  -  Universitas Diponegoro, Indonesia
Shahwa Rahmadani  -  Universitas Diponegoro, Indonesia

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Abstract
Desa wisata rintisan memiliki potensi besar dalam pengembangan pariwisata pedesaan di Indonesia. Keunggulan kompetitif menciptakan daya saing untuk dapat menarik lebih banyak wisatawan. Namun, Desa Montongsari, Kabupaten Kendal, Provinsi Jawa Tengah yang masih dalam tahap desa wisata rintisan menghadapi tantangan dalam memanfaatkan potensi yang dimiliki. Kapasitas sumber daya yang masih rendah, sulitnya perolehan sumber pembiayaan, dan belum adanya rencana tindak yang menjadi acuan realisasi wisata menjadi permasalahan dalam mengembangkan potensi di Desa Montongsari. Keberlanjutan wisata dapat tercapai dengan pendekatan partisipatif dan pengelolaan yang terstruktur. Tujuan penelitian adalah menganalisis keunggulan kompetitif melalui Community Based Tourism (CBT) dalam pengembangan desa wisata rintisan, Desa Montongsari, Kabupaten Kendal. Metode penelitian menggunakan pendekatan kualitatif melalui Focus Group Discussion (FGD) dengan tim ahli, perangkat desa, dan masyarakat Desa Montongsari. Hasil FGD selanjutnya dianalisis menggunakan teknik analisis deskriptif kualitatif untuk menghasilkan prioritas keunggulan kompetitif. Hasil penelitian menunjukkan bahwa dalam analisis keunggulan kompetitif, daya tarik berupa event menjadi prioritas utama bagi Desa Wisata Montongsari. Hal ini didukung oleh kesiapan sumber daya, pengelola, dan masyarakat. Kebaruan penelitian adalah peran CBT dalam proses menentukan keunggulan kompetitif dan tantangan yang dihadapi. Dengan demikian, penerapan CBT dalam keunggulan kompetitif di Desa Montongsari cenderung mengintegrasikan antara partisipasi masyarakat dalam pengembangan desa wisata rintisan di Desa Montongsari. 
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Keywords: Pengembangan Wisata, Wisata Rintisan, Commmunity Based Tourism, Keunggulan Kompetitif
Funding: Sumber Dana DIPA Direktorat Riset, Teknologi, dan Pengabdian kepada Masyarakat, Direktorat Jenderal Pendidikan Tinggi, Riset, dan Teknologi, Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi Tahun Anggaran 2024 under contract SPK Nomor: 602-02/UN7.D2/PM/VI/2024

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