ANALISIS PENGARUH PERSEPSI KUALITAS, CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK HENKY GLASS & CRAFT DI SEMARANG

Imroatul Khasanah

doi:10.14710/jsmo.v11i2.13157

DOI: https://doi.org/10.14710/jsmo.v11i2.13157

ANALISIS PENGARUH PERSEPSI KUALITAS, CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK HENKY GLASS & CRAFT DI SEMARANG

*Imroatul Khasanah - Diponegoro University, Indonesia

Citation Format:

Abstract

This study aims to determine how big the influence of perceived quality, brand image, and
promotion of the purchasing decisions on Henky Glass & Craft product. Morever, this
research also aims to analyze the dominant factor that influence on purchasing decisions on
Henky Glass & Craft product. This population in this study is customer Henky Glass & Craft
product in Semarang. The sample on this study is 100 respondents and the techniques use
non probability sampling technique with approach of accidental sampling. Method that used
in this study is multiple linear regression. Simultaneously, the results shows that perceived
quality, brand image, and promotion variables the positive and significant effect on
purchasing decisions on Henky Glass & Craft product.
Key words: perceived quality, brand image,promotion, purchasing decisions.

Fulltext View|Download

Article Metrics:

Article Info

Section: Research Article

Language : EN

In Vol 11, No 2 (2014)

Recent articles

ANALISIS PENGARUH RISIKO, TINGKAT EFISIENSI, DAN GOOD CORPORATE GOVERNANCE TERHADAP KINERJA KEUANGAN PERBANKAN (PENDEKATAN BEBERAPA KOMPONEN METODE RISK BASED BANK RATING SEBI 13/24/DPNP/2011) ANALISIS CONJOINT FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU BANK PERKREDITAN RAKYAT (BPR) DI KOTA SEMARANG DALAM PENILAIAN KREDIT MODAL KERJA ANALISIS PENGARUH MOTIVASI, LOKASI, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMILIHAN FITNESS CENTER SEBAGAI TEMPAT MELATIH KEBUGARAN TUBUH (Studi Kasus Pada Oryza Gym Fitness Center Semarang) More recent articles

Most cited articles

ANALISIS PENGARUH KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN (Studi Pada Pegawai Perum PERUMNAS Jakarta) ANALISIS PENGARUH GAYA KEPEMIMPINAN TERHADAP KEPUASAN KERJA, KOMITMEN ORGANISASI DAN KINERJA KARYAWAN (STUDI EMPIRIS PADA DEPARTEMEN AGAMA KABUPATEN KENDAL DAN DEPARTEMEN AGAMA KOTA SEMARANG) MEMBANGUN KEUNGGULAN KOMPETITIF MELALUI ALIANSI STRATEJIK UNTUK MENINGKATKAN KINERJA PERUSAHAAN (STUDI KASUS PADA PT. POS INDONESIA WILAYAH VI JATENG DAN DIY) ANALISIS FAKTOR-FAKTOR ORIENTASI PASAR YANG MEMPENGARUHI KUALITAS LAYANAN DAN RELEVANSINYA TERHADAP KINERJA PERUSAHAAN KONSEP, IDENTIFIKASI, ALAT ANALISIS DAN MASALAH PENGGUNAAN VARIABEL MODERATOR More cited articles

Last update:

No citation recorded.

Last update: 2024-04-26 10:19:00

No citation recorded.

Authors who publish with this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).