ANALISIS PENGARUH PERSEPSI KUALITAS, CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK HENKY GLASS & CRAFT DI SEMARANG

Imroatul Khasanah

doi:10.14710/jsmo.v11i2.13157

DOI: https://doi.org/10.14710/jsmo.v11i2.13157

ANALISIS PENGARUH PERSEPSI KUALITAS, CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK HENKY GLASS & CRAFT DI SEMARANG

Imroatul Khasanah

Diponegoro University, Indonesia

Citation Format:

Abstract

This study aims to determine how big the influence of perceived quality, brand image, and
promotion of the purchasing decisions on Henky Glass & Craft product. Morever, this
research also aims to analyze the dominant factor that influence on purchasing decisions on
Henky Glass & Craft product. This population in this study is customer Henky Glass & Craft
product in Semarang. The sample on this study is 100 respondents and the techniques use
non probability sampling technique with approach of accidental sampling. Method that used
in this study is multiple linear regression. Simultaneously, the results shows that perceived
quality, brand image, and promotion variables the positive and significant effect on
purchasing decisions on Henky Glass & Craft product.
Key words: perceived quality, brand image,promotion, purchasing decisions.

Fulltext View|Download

Article Metrics:

Article Info

Section: Research Article

Language : EN

In Vol 11, No 2 (2014)

Recent articles

ANALISIS PENGARUH KUALITAS PELAYANAN ONLINE RESERVATION TICKET TERHADAP KEPUASAN PELANGGAN (Studi Kasus pada PT Kereta Api Indonesia Daop 4 Semarang) STUDI ALTRUISM: IDENTIFIKASI KEMUNGKINAN MENGINTRODUSIR ELEMEN ALTRUISM KE DALAM KONSTRUK MOTIVASI PADA ELABORATION LIKELIHOOD MODEL ANALISIS PENGARUH VARIABEL ATMOSFER TOKO, PROMOSI DAN PELAYANAN PRAMUNIAGA TERHADAP IMPULSE BUYING PADA KELAS KONSUMEN BARU DI KOTA SEMARANG More recent articles

Most cited articles

ANALISIS LIQUIDITY CREATION PADA PERBANKAN DI INDONESIA TAHUN 2007-2013 (STUDI KASUS PADA 10 BANK BESAR DI INDONESIA TAHUN 2013) ANALISIS FAKTOR-FAKTOR ORIENTASI PASAR YANG MEMPENGARUHI KUALITAS LAYANAN DAN RELEVANSINYA TERHADAP KINERJA PERUSAHAAN ANALISIS PENGARUH GAYA KEPEMIMPINAN TERHADAP KEPUASAN KERJA, KOMITMEN ORGANISASI DAN KINERJA KARYAWAN (STUDI EMPIRIS PADA DEPARTEMEN AGAMA KABUPATEN KENDAL DAN DEPARTEMEN AGAMA KOTA SEMARANG) KONSEP, IDENTIFIKASI, ALAT ANALISIS DAN MASALAH PENGGUNAAN VARIABEL MODERATOR ANALISIS PENGARUH KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN (Studi Pada Pegawai Perum PERUMNAS Jakarta) More cited articles

Last update:

No citation recorded.

Last update: 2025-07-01 02:26:55

No citation recorded.

Authors who publish with this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).