DOI: https://doi.org/10.14710/jsmo.v13i2.13406

Analisis Pengaruh Persepsi Kemudahan Penggunaan dan Persepsi Manfaat terhadap Minat Beli dengan Kepercayaan Sebagai Variabel Intervening (Studi pada Pengunjung Toko Online berrybenka.com di Kalangan Mahasiswa Universitas Diponegoro)

*Rr. Selli Nisrina Faradila  -  Diponegoro University, Indonesia

Citation Format:
Abstract

This study aimed to analyze the influence of perceived ease of use and perceived
usefulness on purchase intention using trust as mediator study case on online store
berrybenka.com. This study used two independent variables that are perceived ease of
use and perceived usefulness, purchase intention variable as a dependent variable and
trust variable as an intervening variable. Simple random sampling method is used for this
research. Sample were collected from 150 respondents who ever had used
berrybenka.com website. Multiple regression analysis is used for this study. The results
showed that perceived ease of use have positive and significant effect on trust, perceived
usefulness have positive and significant effect on trust and perceived ease of use,
perceived usefulness, and trust have positive and significant effect on purchase intention.


Keywords : Perceived Ease of Use, Perceived Usefulness, Trust, Purchase Intention

Fulltext View|Download

Article Metrics:

Article Info
Section: Research Article
Language : EN
Recent articles
ANALISIS PENGARUH MANAJEMEN MODAL KERJA TERHADAP PROFITABILITAS PERUSAHAAN MANUFAKTUR SEKTOR INDUSTRI DASAR DAN KIMIA GO PUBLIC PADA BURSA EFEK INDONESIA (BEI) PERIODE TAHUN 2011 - 2014 PENGARUH KARAKTERISTIK DEMOGRAFIS (USIA, GENDER,PENDIDIKAN), MASA KERJA DAN KEPUASAN GAJI TERHADAP KOMITMEN AFEKTIF) (Studi Pada Tenaga Paramedik Non-PNS RSUD Kota Semarang) Analisis Pengaruh Persepsi Kemudahan Penggunaan dan Persepsi Manfaat terhadap Minat Beli dengan Kepercayaan Sebagai Variabel Intervening (Studi pada Pengunjung Toko Online berrybenka.com di Kalangan Mahasiswa Universitas Diponegoro) More recent articles
Most cited articles
ANALISIS LIQUIDITY CREATION PADA PERBANKAN DI INDONESIA TAHUN 2007-2013 (STUDI KASUS PADA 10 BANK BESAR DI INDONESIA TAHUN 2013) ANALISIS PENGARUH KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN (Studi Pada Pegawai Perum PERUMNAS Jakarta) PENGARUH PEMBINAAN, PELATIHAN DAN PENGEMBANGAN, PEMBERDAYAAN DAN PARTISIPASI TERHADAP KINERJA KARYAWAN ANALISIS FAKTOR-FAKTOR ORIENTASI PASAR YANG MEMPENGARUHI KUALITAS LAYANAN DAN RELEVANSINYA TERHADAP KINERJA PERUSAHAAN MEMBANGUN KEUNGGULAN KOMPETITIF MELALUI ALIANSI STRATEJIK UNTUK MENINGKATKAN KINERJA PERUSAHAAN (STUDI KASUS PADA PT. POS INDONESIA WILAYAH VI JATENG DAN DIY) More cited articles

Last update:

  1. Rancang Bangun Sistem Informasi Penerimaan Peserta Didik Baru (PPDB) Sekolah Menengah Kejuruan Telkom 2 Medan Menggunakan Codeigniter

    Andy Satria, Fanny Ramadhani, Indah Purnama Sari. Wahana Jurnal Pengabdian kepada Masyarakat, 2 (1), 2023. doi: 10.56211/wahana.v2i1.285

  2. The Antecedents of Intention to Use Telemedicine

    Fitri Kinasih Husnul Khotimah, Idqan Fahmi, Sri Hartono. Journal of Consumer Sciences, 7 (2), 2022. doi: 10.29244/jcs.7.2.97-114

  3. Pengaruh Citra Merek dan Label terhadap Minat Beli (Studi Kasus Mie Gacoan di Kota Bandung)

    Diefta Agniyya Rahmah, Imanuddin Hasbi. Jurnal Samudra Ekonomi dan Bisnis, 14 (3), 2023. doi: 10.33059/jseb.v14i3.8287

  4. Exploring the Link between Trust and Perceived Benefits in Online Purchasing during COVID-19

    Tegowati Tegowati. JBMP (Jurnal Bisnis, Manajemen dan Perbankan), 9 (1), 2023. doi: 10.21070/jbmp.v9i1.1674

Last update: 2024-04-24 15:24:34

  1. Partial correlation analysis using multiple linear regression: Impact on business environment of digital marketing interest in the era of industrial revolution 4.0

    Syazali M.. Management Science Letters, 9 (11), 2019. doi: 10.5267/j.msl.2019.6.005