skip to main content

Marketing of Sharia Halal Beach Tourism Through E-WOM

*Armita Wahyu Ridho  -  Mercu Buana University, Indonesia
Setyo Riyanto  -  Mercu Buana University, Indonesia

Citation Format:
Abstract

At this time it is estimated that 207 million people embrace Islam. Of the 207 million inhabitants of the Muslim population 13% of the world's Muslims live in Indonesia and also implies that the majority of Indonesia's population adheres to the religion of Islam. Halal tourism is a tourism activity that is devoted to facilitating the Muslim travel needs. The term halal tourism emerged in 2015 when a World Halal Tourism Summit event was held in Abu Dhabi. Community activities in sharing their experiences through social media are Electronic Word of Mouth (e-WOM) activities. E-WOM activities usually use social media such as Instagram, Facebook, Path, Twitter, etc.
Keywords: Marketing, Wisata Halal, E-WOM

Note: This article has supplementary file(s).

Fulltext View|Download |  Research Materials
Untitled
Subject Marketing, Wisata Halal, E-WOM
Type Research Materials
  Download (352KB)    Indexing metadata
Keywords: Marketing, Wisata Halal, E-WOM

Article Metrics:

Last update:

No citation recorded.

Last update: 2024-04-27 12:38:32

No citation recorded.