Marketing of Sharia Halal Beach Tourism Through E-WOM

Armita Wahyu Ridho; Setyo Riyanto

doi:10.14710/jsmo.v19i2.30784

DOI: https://doi.org/10.14710/jsmo.v19i2.30784

Marketing of Sharia Halal Beach Tourism Through E-WOM

*Armita Wahyu Ridho - Mercu Buana University, Indonesia

Setyo Riyanto - Mercu Buana University, Indonesia

Citation Format:

Abstract

At this time it is estimated that 207 million people embrace Islam. Of the 207 million inhabitants of the Muslim population 13% of the world's Muslims live in Indonesia and also implies that the majority of Indonesia's population adheres to the religion of Islam. Halal tourism is a tourism activity that is devoted to facilitating the Muslim travel needs. The term halal tourism emerged in 2015 when a World Halal Tourism Summit event was held in Abu Dhabi. Community activities in sharing their experiences through social media are Electronic Word of Mouth (e-WOM) activities. E-WOM activities usually use social media such as Instagram, Facebook, Path, Twitter, etc.
Keywords: Marketing, Wisata Halal, E-WOM

Note: This article has supplementary file(s).

Fulltext View|Download | Research Materials

Untitled

Subject	Marketing, Wisata Halal, E-WOM
Type	Research Materials
	Download (352KB) Indexing metadata

Keywords: Marketing, Wisata Halal, E-WOM

Article Metrics:

Article Info

Section: Articles

Language : EN

In Vol 19, No 2 (2022)

Recent articles

Hubungan Antara Transisi Pemasaran dari Pemasaran Tradisional ke Pemasaran Digital dengan Volume Penjualan (Studi Pada Usaha Mikro Kecil dan Menengah di Kota Tangerang) Analysis The Influence of Country of Origin and Brand Image on Purchase Intentions through Customer Uncertainty (Study Case on OPPO Smartphone) Pengaruh Budaya Organisasi terhadap Kinerja Guru dengan Perilaku Kerja Inovatif sebagai Variabel Intervening (Studi pada Guru SLB Negeri Semarang) More recent articles

Most cited articles

ANALISIS PENGARUH KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN (Studi Pada Pegawai Perum PERUMNAS Jakarta) ANALISIS PENGARUH IMPLEMENTASI MANAJEMEN KUALITAS TERHADAP KINERJA ORGANISASI PADA USAHA KECIL MENENGAH DI KOTA SALATIGA ANALISIS REAKSI PASAR MODAL TERHADAP PENGUMUMAN INVESTASI TEKNOLOGI INFORMASI: STUDI KASUS PADA PERUSAHAAN YANG LISTING DI BEJ PERIODE 2002-2005 STUDI MENGENAI ORIENTASI INOVASI, PENGEMBANGAN PRODUK DAN EFEKTIFITAS PROMOSI SEBAGAI SEBUAH STRATEGI UNTUK MENINGKATKAN KINERJA PRODUK MEMBANGUN KEUNGGULAN KOMPETITIF MELALUI ALIANSI STRATEJIK UNTUK MENINGKATKAN KINERJA PERUSAHAAN (STUDI KASUS PADA PT. POS INDONESIA WILAYAH VI JATENG DAN DIY) More cited articles

Last update:

No citation recorded.

Last update: 2024-11-20 07:44:32

No citation recorded.

Authors who publish with this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).